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You won't be upset for hopping on the bandwagon when it means you've got a flawless foundation base and eyelashes that look like falsies.

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $5+ (available in three sizes). 

As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "BEST OIL CLEANSER I SWEAR. I’ve gone through three to four bottles now and it continues to cleanse my skin AMAZING. It melts makeup and clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor

Promising review: "Did I mention that I love this lip product? It has a nice hue to it. The amazing thing — it’s not sticky, at all. That is one of my biggest things I look for in lip products when I’m just doing daily errands. This will forever be a repurchase from me." —Kayla

Get it from Amazon for $7.02+ (available in 10 shades). 

Promising review: "This wax stick effortlessly tames even the most stubborn flyaways and unruly strands. Its unique formula provides a firm hold without the stiffness or flaking associated with traditional hairsprays. It keeps my hair looking sleek and polished all day long. The compact, easy-to-use stick design makes application a breeze. Simply swipe it over flyaways or areas that need a touch-up. The wax glides on smoothly and blends seamlessly, leaving no visible residue." —cwin

Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" —Amanda Sims

Get it from Amazon for $4.97 (also available in a three-pack and in two colors).

BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review.

Watch on TikTok as one user goes from skeptic to believer! 

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Promising review: "I’m the type of person that would never be caught DEAD spending $22 on a LIP BALM. But, I had a gift card and my lips have been cracking so I pulled the trigger. And let me tell you I WOULD PAY FULL PRICE  FOR THIS WITH MY OWN MONEY TIME AND TIME AGAIN." —morgan1432

Get it from Sephora for $16.10+ (available in nine styles). 

BuzzFeed Shopping writer Emma Lord has this and says, "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"

Promising review: "OK, I saw another influencer share this, and I've also loved the products she shares, so I grabbed some for myself. I put this on daily after a shower and love how it makes my skin feel. Tight and glowy. I immediately clicked "buy now," given the price and reviews, and I don't regret it! I use two pumps at a time, and it covers my entire face perfectly. Will definitely be using this for the foreseeable future." —Kylee

Promising review: "I’m on my second bottle of foundation of this! Lady Gaga did her big one with this product. If you love a natural dewy look, this foundation is for you. It’s easy to build coverage and doesn’t look too cakey either." —shaitekeli

Get it from Sephora for $52 (available in dozens of shades). 

One/Size is a Filipino-owned and queer-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising review: "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades and they're all totally gorgeous, I can't pick a fave. Not cakey and no flashback! Looks just like my skin!!" —Jordan Grigsby, BuzzFeed contributor

Get it from Sephora for $19+ (available in two sizes and seven finishes).

Check out how well this works in this TikTok! 

Promising review: "I just received and used it, and holy cow, does it really work! I’m honestly super impressed because I wasn’t too sure how I would feel about this coming from someone who struggles with blackheads and occasional breakouts and trying absolutely everything and spending so much money for nothing to work. I also have super dry and sensitive skin, so it was always a struggle to find the right product that didn’t make me break out or irritate my skin. After the first use of this, I could already tell how it shrunk my pores a little, and my face is so smooth, looks plump, and really hydrated! I’m seriously SO impressed with the results already. I was extremely skeptical, considering how pricey it was, but wow — this is worth the price if it continues to work like it already has. I will absolutely be buying this from here on out and can’t wait to see what it continues to do!" —Bran

Get it from Amazon for $15+ (available in two sizes, multipacks, and in wipes).

This TikToker says it was a game changer for helping heal their skin barrier. 

Promising review: "I bought this as a recommendation from my dermatologist to apply on top of my tretinoin at night. I apply my tretinoin, moisturizer, and then this stuff on top, and my skin is GLOWINGGG when I wake up! I'd never used this brand before, but after using this product, I went and bought the cleanser + moisturizer, too lol. It's nice and thick, so it really holds all the moisture in your skin." —Cat

Get it from Amazon for $18.99+ (available in three styles). 

Emma Lord on our team loves this lip balm. Here's what she has to say about it: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart."

See how milky and smooth it is in this TikTok. 

Promising review: "I got this as a new step in my skincare routine. This milky toner is perfect for hydrating the skin while leaving it with a slight shine that makes your skin look bright and clean! It's not heavy and absorbs quickly! It smells nice, too, which is a plus because a lot of products these days stink. If you are looking for a new milky toner, this is the one to try!!" —Amanda smart

Promising review: "I wanted to try this for the longest time, and I finally got it, and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom

Get it from Amazon for $7+ (available in three sizes).  

Listen to one user's glowing review on TikTok. 

Promising review: "Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings

Get it from Amazon for $9.97+ (available in eight scents and multipacks).  

Promising review: "I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it’s hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I’m currently on my fifth bottle. I have very dry skin, so it’s hard to find a good moisturizing location that doesn’t leave me feeling greasy. This lotion has never left me feeling greasy. It’s very lightweight." —The Edick’s

Get it from Amazon for $9.09+ (available in two sizes). 

Promising review: "After using this for the past few weeks, I noticed a major difference compared to other lash curlers, including the e.l.f lash curler. This specific curler really emphasizes my lashes — they usually are short and straight, but with this, they look more defined and lifted." —moonlight09

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

"TikTok item, lol. This did not disappoint! It’s so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." —Contessa 

Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." —JHoch

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Mario

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." —Amazon Customer

Get it from Amazon for $24+ (available in five sizes).

It's formulated with hyaluronic acid and squalane for a boost of hydration!

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury's Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview

Get it from Amazon for $12.70+ (available in 14 shades).

Promising reviews: "After a month and a half of using this product, I don’t have a single active breakout on my face. This is the first time in over a year! My only regret is that I wish I would have found this sooner to save my skin from scarring." —Ashley L.

"This stuff actually works. I work in a spa, and I’ve tried dozens of different products that cost five times the price to try to clear up my acne-prone skin and NOTHING has worked as well as Differin gel. One of my esthetician coworkers recommended it to me, and dang if she wasn’t right. It will dry out your skin pretty badly, so make sure you have and use a good moisturizer, but my skin cleared up in less than two weeks, and I’m still amazed." —Rin Wisell

Get it from Amazon for $8.58+ (also available in multipacks). 

Promising reviews: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." —K. Grant

Promising reviews: "This Bio-Oil is a 10/10. I saw a girl use it on TikTok, and I just had to try it myself, and let me tell you, it leaves my face moisturized without being too oily. Better get you some!!!" —CW review

"After just about three weeks of use, I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C

Get it from Amazon for $10.26+ (available in three sizes).

Promising review: "I absolutely adore Rare Beauty’s blush in the shade Happy. The color is a beautiful, warm peachy-pink that gives my cheeks a natural, radiant flush. It's perfect for everyday wear, and the formula is so easy to blend. It has a soft, dewy finish that doesn't feel greasy, and it stays put all day. I love how buildable it is, too, allowing me to customize the intensity. A little goes a long way, and I get compliments every time I wear it. This blush is a must-have in my makeup routine!" —buttat

Get it from Sephora for $16+ (available in 12 shades, two finishes, and a mini size). 

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95. 

Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway 

Get a pack of 36 from Amazon for $12.99.

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Lily Burrill is a contributing writer on the BuzzFeed Shopping Team and loves writing about the latest fashion trends, the cutest home decor, and what beauty products are actually worth adding to your makeup bag.