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If you're not using a freckle pen, tubing mascara, or eyebrow soap, it's time to get on board and start.

This brush is designed to work on all hair types, but reviewers with 2c through 4c hair say it has worked especially well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing. 

Promising review: "I was really skeptical when I bought this brush, wondering if it was really going to work on super-curly, easy-to-get-tangled hair. It has exceeded my expectations, and I can't believe how awesome it actually works. This is great for thick, curly, hard-to-untangle hair. It doesn't get caught in the snarls, and it is so easy to brush hair now." —Kimber Burks

Get it from Amazon for $8.99+ (available in 10 colors/patterns and mixed two-packs).

Promising review: "Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new, I definitely recommend you try this out." —Liela Lee

Check out our Maybelline Instant Age Rewind Concealer review for more deets.

Get it from Amazon for $7.59+ (available in various shades).

Promising reviews: "I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer; my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

"I had seen this on TikTok and finally purchased a bottle. Used it for the first time last night and was really impressed." —cartergray

Get it from Amazon for $12.99+ (available in two sizes and four formulas for different skin types).

Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.

Promising reviews: "I just want to make my morning routine as easy as possible. I love winged liner, but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10 mm, and now I'll have to try the 12 mm!" —Julie B

"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried it. It saved me so much time, rather than trying to make a winged one myself." —Linds

Get it from Amazon for $15.99+ (available in three sizes and a combo three-pack).

Promising review: "I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time, and I absolutely love the way my hair feels afterward. So amazingly soft. I use it in the shower and usually wash my hair and then towel-dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs, and then rinse it out and comb through with a wide-tooth comb. I allow my hair to air dry, and bam, amazing hair. This will forever be part of my hair routine now." —m. damocles

Read our Elizavecca CER-100 collagen coating treatment review for more deets!

Promising reviews: "I have very sensitive skin. My skin also gets oily very fast. I find this item useful after washing my face — it doesn’t clog my pores and absorbs very well. It is a little thin, so a little goes a long way. I recommend trying this item out if you have sensitive skin." —B. Taylor

"I was having super dry, flaky skin as a result of what I think was a different face wash/moisturizer. Someone on Reddit mentioned this as their holy grail, and wow!! Since I started using this, I have not had dry or flaky skin once! The moisture lasts a long time. Loooooooove <3 Feels great on my skin, not as thick as other moisturizers. Feels refreshing and absorbs fast, no sticky feeling." —Sara Johnson

Promising review: "Absolute game-changer!! I was using Freck and was always striving for the results I get easily with these freckle pens. They are super easy to use, look so natural, and actually last. As someone who has freckles naturally, my goal is to just enhance, so blendability is super important to me, and this pen gets 5 stars; that’s how real they look. I also have sensitive skin, and these are fine, absolutely no irritation or breakouts whatsoever. Amazing!!!" —Jay

Get it from Amazon for $6.99 (available in two shade combinations).

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

Promising review: "So easy to apply. Especially love the applicator brush. It doesn’t leave a streaky effect like some makeup brushes have in the past. I have very oily skin, but even after hours of wearing this foundation, I find I have a dewy look and not an oily, blotchy look, as so many other foundations have done to me in the past. Definitely purchasing this makeup again. Plus, it’s less than half the price that I usually spend. Win-win!!!!" —Lauren Theriot

Get it from Amazon for $22.99 (available in 12 shades). 

Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum, and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." —JHoch

Promising review: "First, let me start with the price. My favorite thing about this product is its price versus its quality. Most times, we find a low or reasonably priced product... Well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it. Wish I knew bout this product sooner. Thanks, TikTok." —Angelia Taggarrt

It goes without saying that you 100% do not need to lay your edges if you don't want to!

Promising review: "I’ve seen this all over TikTok. I was skeptical for a while until this winter season. It’s been so chilly and windy, and my hair is feeling dry, so of course, it comes with flyaways. This comes in a push-up wax stick. So you're not overusing the product. It keeps your hair nice and slick. Does not make the hair look greasy. It feels nice and smooth. And my hair looks smooth all day. I will repurchase when I do run out!" —Seema 

Get it from Amazon for $7.19 (also available in packs of two or three). 

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Nivea recommends applying twice a day for best results. Read more about how Q10 benefits the skin from the National Library of Medicine.

Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first, but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Promising review: "I was influenced to purchase this lip butter balm and honestly don’t regret it one bit! It’s the perfect size to carry in my purse, and I use it throughout the day whenever my lips need a boost. It feels super conditioning and hydrating without being sticky, plus the sheer tint and subtle vanilla scent are lovely. Definitely a great everyday lip care product that I’ll keep reaching for!" —B24

Get it from Amazon for $24+ (available in 10 shades and a combo two-pack).

Pro tip: Pair this with E.l.f.'s Holy Hydration! Daily Cleanser ($7) for an inexpensive double-cleansing routine. 

Promising review: "I purchased this on a whim because of TikTok and honestly have no regrets. The scent is faint, but the perfect amount of smell. It moisturizes my face immediately, and my makeup comes off super easily. I absolutely LOVE it." —Meli

Get it from Amazon for $6+ (available in three sizes and two-packs). 

If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine! 

Promising review: "This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see the white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin. However, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Jensen

Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse.

Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

"SO FREAKING SOFT. My hair is bleached, and I'm usually very careful with it. This last time, it left my hair feeling coarse like straw. Now this stuff right here is like a magic elixir. Highly recommend!! And I have thin/fine hair — did not weigh it down! LOVE THIS PRODUCT." —Kindle Customer

Joesoef Skin Care is a small business that specializes in anti-acne skincare products. 

Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to help remove or minimize those stubborn clogged pores. This has a slight sulfur smell, but it is not overwhelming, and it dissipates upon drying. It works! My pores look much smaller. After applying and drying, moisturize." —Sandy G

Get it from Amazon for $12.99+ (available in two scents and in multipacks). 

Promising review: "I have fine hair that's fairly thick, and it does a great job of soaking up oil, but almost to the point of being a bit drying, so be sure to use it carefully and in targeted spots without being heavy-handed. I like to use it at night before bed so that it has a long while to soak up any oils; I divide up my hair into sections and tap along the roots to ensure the best application. Come morning, my hair looks freshly washed, and I can go a few more days without any additional dry shampoo applications. A little goes a long way, and so far I prefer it to any aerosols on the market, including the $40 Olaplex dry shampoo, which does a subpar job compared to this one. It's easily held in the hand, and the powder puff does a solid job of applying the product where I want it to go. It is fragrance-free and, of course, free of any benzene or other aerosol ingredients, which is super appreciated, and it doesn't choke me out in my small bathroom. It is now my go-to dry shampoo, and I am absolutely obsessed!" —Mitch R

Get it from Amazon for $17.60+ (available in four shades, two-packs, and refills).

Promising reviews: "I have the kind of eyebrows that look very full with brushing but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

"This is so, so much better than the clear mascara that I was using. Ditto for the expensive eyebrow gel that I used before that. This stuff is not crunchy, not crusty, and doesn't wear off all day long. What it IS is nothing short of amazing: a little brow pencil and some of the eyebrow soap, and you have perfect brows all day, with no worries." —H. K. Rodman

Get it from Amazon for $4.99+ (also available in a two-pack).

Promising review: "I was really excited to try this blush because I saw so much about it on TikTok. Trust me, it did not disappoint. It was highly pigmented and went on smoothly. All you need is a little dab on each side, and that will do the trick. You do not have to overdo it." —stephanie lucas

Get it from Amazon for $8 (available in 12 shades).

Promising review: "The Medicube Collagen Peel-Off Mask is so good! It leaves my skin feeling super soft and refreshed. It’s easy to apply, dries quickly, and peeling it off is oddly satisfying. After using it, my skin looks brighter and more hydrated. Perfect for a little self-care night!" —Reflash

Get it from Amazon for $19 (also available in three other formulas).

Promising review: "I've fallen for another TikTok makeup trend, and this time it's all about Wonderskin's lip stain. It's a breeze to apply, and the color lasts all day! It's a natural shade that's neither glossy nor matte – just a perfect enhancement of your lips. I swipe it on in the morning and forget about it. Plus, it doesn't dry out my lips. For the best result, I recommend a double application and leaving it on for a few minutes, not seconds. I went with the color Hayley, super pigmented and ideal for fall!" —CAMILA PEREZ

Get it from Amazon for $20+ (available in 19 shades and in kits with a spray). 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes, and now fine lines and crow's feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." —K.Grant

Get it from Amazon for $5.97 (also available in packs of two or three). 

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

Get it from Amazon for $8 (also available in four other shades). 

Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago

Get it from Amazon for $8.99+ (clip the coupon on the product page to get the small size at this price; available in two sizes).

I'm speaking from personal experience here, BTW. I purchased this on a whim, and it's been one of my holy grail beauty products since 2023. There are some days I just quickly put on foundation without putting on this primer first, and I NOTICE the difference because my face doesn't look nearly as smooth.

Promising reviews: "This is magic cream. My face looks so fresh all day. It blurs the lines and age spots just enough, so I don't look like my foundation is caked on. I usually have to powder or blot my face during the day, and I haven't had to ever since I started using this a month ago. My face stays flawless all day. If only they could make eye makeup that holds up that well." —Should I buy this

"So TikTok made me buy it. And for the first time, it was actually worth it. This stuff helps hydrate a bit, and the luminous part is nice. Worth a try for not a lot of money." —Amazon Customer

Get it from Amazon for $10.67 (available in three other formulas).

* TikTok Beauty Products You’ll Use Every Last Little Drop Of

* Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next”

* Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List

* Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh”

* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews for this post have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Samantha Wieder is a freelancer and former editor who has been writing for BuzzFeed Shopping since 2017, with a focus on beauty, travel, and practical products, and in addition to writing, she’s in the process of getting her master’s in speech-language pathology.