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Xtina's Craft Corner is a woman-owned small biz run by Christina Ward and based in Pickerington, Ohio. It specializes in colorful, clever book decor.

Promising review: "So cute!! I love this shops street signs, so I decided to order some of these adorable ticket signs also. They’re beautiful and so high quality!!" —Carmen Gonser

Get it from Xtina's Craft Corner for $16.19 (originally $26.99).

Feral Felicitations (aka my new favorite Etsy find) is a small business in Redding, California. Owner Isaac Stanley has filled the shop with the loveliest little nonsense this side of the internet. 

If you love the image above, but you don't want something birthday-themed, you can also find a sticker, shirt, mug, and print version that'll work!

Promising review: "I loved the card. It was so cute, and it is not easy to find possum cards that are high quality. I needed it quickly, and the seller was more than willing to help me with that. Overall great experience!" —Nancy Davis

Get it from Feral Felicitations for $6.75.

Moderniche Art is a small business in Los Angeles serving up some dang cute home decor! The shop has handmade trinket dishes, pottery, and prints. Several years ago, I got this set as a birthday gift to myself (my home office is my "dark room" and these were an obvious necessity). The quality is spot-on and customer service was top-notch! They've made it through several moves and moods with ease.

Promising review: "This little snake tea light holder is one of the best things I've ever purchased on Etsy! It is truly so adorable and very well made! It exceeded my expectations, and I highly recommend buying from this seller!" —Leah Applebee

Get it from Moderniche Art for $19.99 (also available as a pair and/or with a tray).

Paper Peach Shop is based in Indianapolis, Indiana and sells stamps, wedding planners, vow books, guestbooks, and more! 

Promising review: This turned out SO cute!! I can’t wait to stamp my library! Nicci was SO helpful and full of information. Highest quality of customer service, it was like talking to a friend. Thank you!" —dlyates85

Get it from Paper Peach Shop for $14.23+ (available in four stamp styles and several ink colors).

1801 & Co. is a customer-loved shop that specializes in *lovely* wall calendars, chore charts, and wedding signs. This woman-founded, family-owned shop is based in Minneapolis.

Promising review: "I love this board. It was worth every penny, and the seller was kind enough to switch my pegs from champagne to gold. I highly recommend it. You won’t be disappointed!" —Camille Lange

Get it from 1801 & Co. for $20.93+ (originally $27.91+; available in six sizes and four hardware colors).

This small business is located in California and owned by Sienna, who specializes in ultra colorful, quirky prints. 

Promising review: "Nice quality and an adorable print!" —TW H

Get it from Terra Cotta Noon for $37.80+ (originally $54+; available in seven sizes and three finishes).

This small biz is based in Istanbul. The shop specializes in custom, framed prints.

Get it from Atelier Fernando for $35+ (originally $50+; available in 12 sizes, with or without a frame).

Poethan is a small business owned by Sonia and located in Melbourne, Australia, that sells unique propagation vases.

Promising review: "Absolutely love these!! Such a good, lively addition to a blank wall — I got the four-pack in a variety of colors, and they’re beautiful!" —Meghan

Get it from Poethan for $11.88+ (originally $16.97+; available as a single vase, a set of two, a set of four, and five colors).

One Blessed Acre is based in Ferndale, California. Owner Michelle Bibby makes comforting, moisturizing skincare products with the help of her goats. Including goat Luna, who is hand milked by her family. She makes everything from shave soap to pet shampoo, I'm not ~kidding~ around.

Promising review: "I LOVE this soap!! It's so moisturizing, and I LOVE the smell!!" —Rebecca Zwelling

Moontale Store is a star-selling Etsy small business owned by Wendy and full of delightful squishy toys.

Promising review: "My daughter was BEYOND excited when she opened the cutest, ribbon-tied box I’ve ever seen! These squishies are absolutely AMAZING! Everything about my order was awesome and made my daughter’s day! Buy from this store because it’s everything it looks like in the pictures AND MORE!" —Stefanie Powell

Get it from Moontale Store for $21.22 (originally $25.88+; available in two colors or as a set of two).

Dreamer Kids is a family-owned small biz that sells unique wooden toys for kids.

FYI: This kit requires some assembly and includes 10 plastic flowers.

Promising review: "We love it! We enjoyed the plastic flowers that came with the kit, but had the most fun when we started putting in natural objects —flower petals, tiny ferns. Lots of creative play ahead." —martharich3

Get it from Dreamer Kids for $53+ (originally $70.86; available with custom text or with two quote options).

Eco Baby Puzzle is owned by Riley Larcher and based out of San Diego, California.

Promising review: "Incredible craftsmanship – each piece is delicate and fits perfectly, and what amazed me is that it’s pretty accurate in terms of anatomy and spatial location! Very impresse,d and my daughter loved it. I especially liked the ability to pick skin and hair color. Lovely product! Thank you for making something so beautiful and surely an heirloom piece!" —Sue S.

Get it from Eco Baby Puzzle for $40.52+ (originally $81.04+; available in six styles, two sizes, and varying accessories).

Playful Printing by Mac is a small business based in Atlantica, Georgia that sells fun office supplies and run by Mackinzie. 

Promising review: "Cute cacti and very entertaining." —Rick Sloan

Get it from Playful Printing by Mac for $6+ (available in six colors and 12 styles).

Sakura Skinsx is a small business based in the UK owned by Lizzie. You can find hundreds of gadget skins in all shapes, styles, and sizes. Over 800, in fact!

Promising review: "Super cute and as described. It’s a little hard to wrap a controller, but the instructions are easy to follow, and we were able to reposition the wrap as needed." —Eden

According to the shop, "Many species of wasp are territorial and won't build their nests near another colony. These are meant to fool the wasps into thinking that another colony got there before them." 

Granny Geek's is a Georgia-based Etsy shop owned by Theresa, selling helpful 3D-printed tools. 

Promising review: "Perfect! Durable and unique item! We wanted to avoid mass-produced decoys, which are unsightly and flimsy. Instructions and helpful tips were provided both digitally and with physical items. Especially appreciate the eco-friendly, low-plastic packaging!" —Gina Harlow

Get it from Granny Geek's for $7.99 (available in three colors).

The 920 Workshop is located in Sheboygan, Wisconsin and owned by Forest Adams. The shop sells adorable and functional wooden decor.

Promising review: "A beautiful addition to our garden! I received one, and immediately bought another!" —ecfiliano

Get it from The 920 Workshop for $32.99+ (available with or without straws and in three colors). 

Finding Hope and Joy is a small business owned by Rebecca Ashby and based in Fairfield, CT, that sells personalized gifts.

Promising review: "Precious playing cards! Such a fun and whimsical personalized gift for card players!" —Ashlie Cox

Get it from Finding Hope and Joy for $22 (available in various customizations).

Buttercream Daydream is a small business based in Holland, Michigan.

Promising review: "This is my second purchase! I absolutely love these little cake mirrors, they are such great quality and look exactly like the picture. Thank you so much! 🎂🍒" —Yvonne

Get it from Buttercream Daydream for $16.99 (available in two colors).

Homestead Starter Shop is run by shop owner Keely in Texas. You can find both sourdough recipes and various starters on her Etsy page.

Promising review: "This starter bloomed perfectly! It is making wonderful bread. This is by far the best starter I have used. I love it." —Reikiangel123

Get it from Homestead Starter Shop for $8.

Stacy Kitchen Decor is a California-based, woman-owned Etsy shop established in 2020 that specializes in handmade reusable kitchen towels, aprons and bags.

Promising review: "Love this bowl cover! It fits perfectly and looks so beautiful. It’s also sturdy, as I’ve washed it by hand and all the daisies are intact. I also appreciate the seller's prompt communication." —Nicoco

Get it from Stacy Kitchen Decor for $9.88+ (originally $14.12+; available in six standard sizes, custom sizes, and three patterns). 

Wichita, Kansas is the home of Tart Design Co., where owner Claire Tourtillott creates one-of-a-kind home goods and accessories. Tourtillott refers to her design style as a happy medium "where sweet and sour designs meet."

Promising review: "This is my favorite thing. I used to lose my keys and this has been by my side since it got delivered. It’s so convenient and cute! I also bought my mom one and she loves it. Thank you for the color options! It’s so hard to choose." —Marina Fuller

Get it from Tart Design Co. for $17.50+ (available in 16 band colors and seven charm styles).

Curlinator Designs is a North Carolina-based small family biz that specializes in hair accessories.

Promising review: "Love it!!! I was concerned I wouldn't be able to figure out how to use it, but videos make understanding simple. So much easier to use in the mornings than fixing your hair in a bun!!!" —bld9

Get it from Curlinator Designs for $12.75 (available in 18 colors).

You can find a handful of wacky and wonderful things in this Toronto, Canada-based small biz.

Promising review: "This is so fun. It's a great gift for anyone who likes to BBQ!!" —Emma Paynter

Get it from Tom's Ridickulous Things for $36.26 (available in four styles).

Small business owner and artist Isaac Loveland's shop is located in Albion, Idaho. The shop has a collection of stickers, buttons, magnets, and more all dedicated to national parks.

Promising review: "These are always a great purchase! We are slowly collecting all the parks we've visited." —Maia Watcher

Get it from Albion Mercantile Co. for $20+ (available in six sizes and several styles).

The Coloring Table is owned by Kelly and Kristin, who wanted to create a family-friendly product that'd help kiddos stay engaged and away from screens during mealtimes. Their business is located in San Antonio, Texas.

Promising review: "The kiddos love it, and even the adults started coloring. Fun, fun, fun. A very nice product!" —Jatandra

Get it from The Coloring Table for $34.99+ (available in three sizes).

Lesli Lenover's shop has all things macramé...even mini plant hangers for your car! The shop is based in Indianapolis, Indiana.

Promising review: "I was so excited to clear off counter space by getting rid of my fruit bowl. The quality is great, thank you!" —Melinda Myrick

Owner Abbie has a limited collection of these illustrated bookmarks. You can find monthly reading trackers, top-10 book highlights, and a super-cute coffee bookmark. This small biz is located in, you guessed it, England! BTW, their Instagram account is gorgeous and totally worth a follow. 

Promising review: "This bookmark is just so well done on every level! The artwork is beautiful, and the quality is gorgeous. It's such a clever idea, and there are enough 'books' pictured to last a whole year. I will be looking for other items from this artist!" —Elaine

Handy Cute Art is a Florida-based Etsy shop that specializes in quirky home products. 

Promising review: "These are the cutest ever! My daughter ate these guys [a lot] growing up. Great reminder gift of her fave snack food!" —Teresa A Houtz

Get a set of six from Handy Cute Art for $10.50.

Creed Revival is a UK-based small biz that specializes in laugh-out-loud home decor.

Adhesive tape is provided for easy hanging!

Promising review: "Love this cute sign! High quality. Comes with an adhesive strip across the bottom, which was great. Love seeing all my visitors make their dramatic exits, even a repairman! I would not hesitate to buy from this seller again." —C M

Get it from Creed Revival for $18.34+ (available in 13 colors).

BTW, this small business is located in LA! They have caps and beanies for pop culture fans, couples, animal lovers, and more.

Promising review: "I love this hilarious hat. It's great quality, and it was shipped out quickly. I would definitely shop again! :)" —kellyota

Get it from Brain Dazed for $14.99+ (originally $18.74+; available in eight hat and text colors).

This small business has oddities like pencil-shaving earrings, seesaw pins, and dreadfully darling decor. It's located in Paris, France, and is owned by maker Isabelle.  

Promising review: "This looks too real! It's perfect!" —zMaya

Get it from monochromatics for $22.18 (available in two styles).

WoodenBlissICT is a Kansas-based Etsy shop owned by artist, Lisa P. It was established in 2020 and specializes in acrylic home goods, knick-knacks, and gifts. 

Promising review: "So beautiful. 😍 I will definitely be ordering more! Perfect addition to my kitchen." —Megan Swisher 

Get it from WoodenBlissICT for $21.49+ (available in five light switch styles and three frosting colors). 

Kolos Ceramics is a small business based in Seattle.

Promising review: "This is perfect for my decor and matches the other pasta knobs I purchased nicely." —Uchimata

Embroidery with Aycan is woman-owned, based in Istanbul, Türkiye, and sells the cutest assortment of mug rugs.

Promising review: "I gave these coasters as a gift to a friend, and she was over the moon! They are so unique and well-crafted. 10/10!" —amber

Get it from Embroidery with Aycan for $6 (originally $19.99; available in numerous styles).

3D Home Solution is owned by Randy and based in Texas. Randy is an "engineer, maker, designer, and general DIY-er" who creates all kinds of home organization products. The product above works with wood nails or Command strips if you're a renter.

Promising review: "This is such a nifty little gadget! I’ve always had my mixer attachments just piled in the bowl and then I have to sort through them every time. Now they’re mounted under my cabinet and neat as you please! Definitely a 3D-printed widget and so smart!" —Erika Miller

Get it from 3D Home Solution for $12 (available in three colors).

This small business is located in Portland, Oregon, and specializes in retro and vintage-inspired prints.

Promising review: "This is exactly as pictured. Great quality image. Five stars." —Lalaina Serres

Get it from Kellin Bass Creative for $25.

This fun shop is located in Homer Glen, Illinois, and is owned by Shelby Baum, who specializes in personalized gifts.

Promising review: "I got this as a birthday present for my dad. The label isn’t even my favorite part of this candle — the mahogany teakwood scent is AMAZING! The lid is airtight and the jar itself is great quality, so this’ll get plenty of use once the candle itself is gone. It was much bigger than I was expecting, too!" —Sophia Rokas

Get it from Baum Designs for $28.12 (originally $37.50; available in 17 scents and three lid colors).

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mallory Mower has been a BuzzFeed Shopping writer since 2017, with a focus on unique, practical products, up-to-date parenting finds, and up-and-coming home decor.