We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide.

Sorry to the other dry shampoos and pore-blurring powders that tried, but the new Color Wow and Laneige versions are elite.

Promising review: "Really loving this dry shampoo! I have thin hair, and it gives it some volume. On day four of no wash, and it still looks fresh! It does have a faint smell. Will definitely be purchasing more." —Stacy

Get it from Amazon for $16+ (available in two sizes). 

Promising review: "If you are looking for a truly budget-friendly and exceptionally versatile line of facial and body care, this is it. I have used this on my arms and legs for two weeks, and I see a real game changer. Are my arms and legs devoid of all crepe-iness? NO! Don't let any brand tell you that they can make any natural aging bodily changes disappear. However, this cream, when used consistently, will provide a temporary plumpness to those crinkled areas. I am 65, I am happy and grateful to have reached my mature age; nevertheless, I want and will give my skin all the effective products to keep it as supple as possible." —marihad t arrus

Get it from Amazon for $9.59+ (available in two sizes).

Psst — if you're looking for one designed for neck tightening, Gold Bond's Age Renew Neck & Chest Firming Cream is another fan favorite! 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Promising review: "Very nice on the lips, as expected. I got the nude honey shade. I love it, it feels good on my lips and is the perfect amount of shine." —Roshaunda

Get it from Amazon for $25 (also available in Black Honey and Pink Honey). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Get a pack of two from Amazon for $13.97. 

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $8 (available in three shades). 

Promising review: "Welp, this stuff is amazing. I tend to avoid anything trendy or anything that 'goes viral' due to my stubborn nature, but when searching Amazon for a red reducing toner, this one just kept showing up, so I swallowed my pride. Social media did not betray us on this one, friends. I saw immediate results. My skin looked much calmer right after the first use, and it feels so smooth. The price is amazing, the bottle is fun, it has no scent (not necessarily a positive for me, but I know it's important to others), it feels good to put on, and looks good on the skin. I have a feeling that I will be repurchasing this toner, highly recommend." —Amazon Customer

The color-adaptive formula is designed so that one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

LilyAna is a small business that specializes in beauty products. 

Promising review: "This is by far the best eye cream I have ever used!!! Within a week of using Lilyana eye cream morning and night, I’ve noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I’m in my early 30s. Worth every penny!!!!! I’ve purchased this cream twice and will definitely continue to buy. You will not regret the purchase." —melissa 

Get it from Amazon for $15.99+ (available in three sizes and a two-pack).

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW

Get it from Amazon for $11.66+ (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen results in my skin texture and fine lines while not triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Promising review: "Love these, best I’ve ever tried. They are soft on my face, and no fuzz comes off while using. Would definitely buy again." —Aj

Promising review: "I have been looking for an azelaic acid product that works for my skin because I heard it does wonders for redness. Well, this product was the answer to my prayers. Holy grail. Will never allow myself to run out. It is light on the skin and easy to layer other products on top without feeling heavy. It has minimized my facial redness from acne marks and rosacea irritation. While also hydrating my skin instead of irritating it further." —Kimberly B. 

Bounce Curl is a small business that specializes in curl brushes. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in three colors). 

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callus on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Promising review: "I know you have seen this on TikTok and wondering if they are worth the hype. They are so just order them. I have so many colors from this brand, they are so easy to apply. Get them." —Milly

Get it from Amazon for $9.90 (available in a variety of shades). 

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.40+ (available in two styles).

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Get a two-pack from Amazon for $15.25.  

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for $11.93 (clip the coupon on the product page to get it for $8.99).

Black Girl Sunscreen is a Black-owned small business that specializes in sun-protective products that don't leave a white cast. 

BuzzFeeder Maitland Quitmeyer owns this and loves it, especially because it doesn't have that strong sunscreen taste that competitors do! 

Promising review: "Best SPF lip gloss I’ve tried at a price you can’t beat. It keeps your lips moisturized long after it’s applied and has no white cast. I also have fairly sensitive skin, and this has yet to cause any irritation on my lips, which is a huge plus. It's generally impossible to find SPF 50 in any lip product, let alone in a gloss — I will purchase again for sure." —Ashlee Meckler

Promising review: "The serum is lightweight, absorbs fast, and has no strong scent. After about three weeks, those stubborn dark spots are visibly lighter, and my overall skin tone is brighter and more even. My texture feels smoother, and my skin is happily hydrated. The 5% tranexamic acid really seems to make a difference for fading spots, and it's been gentle on my sensitive skin. If you want a serum that brightens, evens tone, and tackles blemishes without feeling heavy, this is it. It's a new favorite!" —Amazon Customer

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer 

Get it from Amazon for $14.95+ (available in five scents, four sizes, and a two-pack. 

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered them all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy 

Get it from Amazon for $14.99+ (available in 14 shades and three sizes). 

Promising review: "I wear my hair back at LEAST three times a week, and this brush is my secret weapon for the perfect slick back. It’s slightly curved to lie perfectly against the curvature of your head — I have never had a brush like this before! 10/10." —Victoria 

Dae is a small business that specializes in haircare and styling products. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

Get a pack of four from Amazon for $9.99. 

Peach Slices is a small business that specializes in affordable skincare products. 

Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time I still had some oil and gunk in my pores but the second time I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavasos

Get a pack of seven from Amazon for $9.88. 

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

* TikTok Beauty Products You’ll Use Every Last Little Drop Of

* Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next”

* Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List

* Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh”

* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.