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You May Not Have Heard Of These 30 Newer Products, But Future You Is *Obsessed* With Them
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. "Oh. My. God." — me, finding out that these freaking ADORABLE vase magnets exist. Promising review: "So I am a ride or die for Eos Vanilla Cashmere. I can't tell you how many bottles of the lotion I've gone through just this year, I absolutely love [it]. When I heard about the perfume, I was SO excited. It's exactly like the lotion, it's perfect. It lasts quite a while, I spray it on me before I go to bed and I can smell it when I wake up. Plus, you get a good amount for the cost so it's worth it. This is another Eos item that will be on a subscription now, too. I am dying for shampoo and conditioner so I hope that's in the works soon! Please Eos! I am a Vanilla Cashmere goddess! Hahaha! 💕" —Nikki Get it from Amazon for $12.99 (also available in seven other scents). Each 10-pack comes with eight uniquely shaped ceramic vases, two uniquely shaped glass vases, all of which are full with bouquets of realistic-looking flowers! Promising review: "These are the cutest miniature vases. Absolutely adorable. I bought some tiny magnets to glue to a wood project I’m working on and these vases are perfect!" —PSW Get a set of 10 from Amazon for $13.49. Read more about how dry brushing exfoliates and helps promote circulation at Cleveland Clinic. And read more about lymphatic drainage at the Cleveland Clinic, too. To use, use gentle stroking motions in an upward direction following lymphatic pathways. Promising review: "I have been astounded by how nicely this has helped with drainage. My entire adult life I have woken with a puffy face and a thick feeling in my throat that lasts for hours as I sip a hot beverage and clear my throat like I'm starting a cold engine.... Since starting to use this brush, I sip water while I brush and by the time I'm done, so is that thick pleghmy feeling! My skin is visibly lifted and the bristles are so soft it almost feels like a massage. The handle is sturdy and I'm very pleased with the quality considering the reasonable price. I tried it on my husband so he could feel the softness and you could definitely see the difference from one cheek to the other!! 😆" —Heather O'Sullivan Get it from Amazon for 9.99 (also available as a two-pack). It comes with the 1,800-watts air fryer, one 6-quart glass container, one 2.5-quart glass container, a removable base, two crisper plates, two storage lids, and a chef-inspired recipe book. Promising review: "This Ninja Crispi Pro blew me away. I’ve owned a lot of kitchen gadgets over the years, but this one instantly became a top-tier favorite. It’s powerful, it’s simple, and everything about it just works. The controls are easy to understand, the performance is consistent, and the food comes out perfect every single time — crispy where it should be crispy, juicy where it should be juicy. I use it for quick meals, full dinners, reheats…everything. It saves time, keeps the kitchen clean, and honestly makes cooking fun again. I’m extremely satisfied with this purchase. If you’re thinking about getting one, don’t hesitate. It’s absolutely worth it." —Darnell Get it from Amazon for $299.99 (available in three colors). It comes with two halogen bulbs, an auto-shut off setting, and you can even adjust the height to fit a variety of candles! Promising review: "The timer works wonderfully [and] you don’t have to worry about blowing out the candle." —Linda Camhi And ~fun fact~, our very own BuzzFeed Shopping writer Emma Lord was featured as part of Reese's Bookclub for her novel You Have A Match in 2021! Promising review: "This is the perfect scent to use to transition into spring! A nice clean, not overly floral scent! Like turning a new chapter into the seasons." —RedSoxLil Get it from Yankee Candle for $26.99 (also available in a larger size for $34.99). Promising review: "Where was this years ago? Works great for sebaceous filaments on the nose, clears them up well. It's a powder, but as soon as you rub it onto your finger or skin, it turns creamy. A little goes a long way." —Anon Get it from Amazon for $9.90 (also available as a two-pack). Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda Get it from Amazon for $9.99 (also available as a two-pack). It contains 133 pieces and includes three large daisies, two smaller daisies, three lavender stems, and a ladybug! The larger daisy measures over 7.5 inches and the smaller daisy measures over 6.5 inches. Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I have already. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die so you can enjoy these all year long. The colors are bright, cheery and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop Promising review: "Where has this sponge been?! It leaves my makeup so well blended. It’s super bouncy and soft. I love it so much and for the price, you can’t beat it!" —Vero Get it from Amazon for $7 (also available as a three-pack) Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the collagen sunscreen in action. Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry Promising review: "Two weeks ago, I didn’t even know stone bath mats existed! But wow! What a game changer! I’m one of those people that avoids my cloth bath mat when it’s wet. Because eww! Now, I can take a shower right after my husband and not have to worry about stepping on a wet bath mat. The stone absorbs the water so fast! Can’t wait to upgrade my other bathroom mats." —Angela Promising review: "This is another absolute hit from Medicube. I’m 52 with post-menopausal, dry skin, and I’m very particular about body washes because so many leave my skin feeling tight or stripped. This one has been a standout for me. The first thing I noticed is the scent — a really nice, fresh citrus fragrance that feels clean and uplifting without being overpowering. It makes showering feel refreshing and a bit luxurious. The formula lathers well, rinses clean, and most importantly, it does not dry out my skin. My skin feels comfortable, smooth, and refreshed after using it, not itchy or tight. For post-menopausal dry skin, that’s a big deal. It feels like it cleans effectively while still being gentle and supportive, which is something I consistently appreciate about Medicube products. I use a lot from this brand, and they truly have yet to disappoint me. This is another win, and one I’ll definitely continue using and repurchasing." —TheFaceLadyG Psst — Medicube recently dropped a whole line powered by Kojic Acid and Turmeric (along with this body wash, their other newest addition is this eye serum)! Promising review: "I have fought my entire life with thin, small eyelashes and it got even worse after I battled breast cancer. Let me tell you!!! This mascara is by far the best I have ever used! I’ve tried everything from drugstore to expensive and everything in between! I cannot stress enough, how amazing this mascara is! It lengthens with one coat, and with two coats it looks phenomenal. It does not clump and the brush is a thin, fine brush exactly for people with thin, fine lashes." —Missy Get it from Amazon for $12.97 (available in three shades and as a waterproof version). The bottom is also lined with dense silicone particles so it doesn't slip off your couch when your excited puppy jumps on! Promising review: "I am so in love with this. Thick, soft, and doesn't slide all over the sofa. Protects my sofa cushions from my three dogs." —Love my Amazon Get it from Amazon for $26.99+ (available in six sizes and six colors). This is super easy to incorporate into your routine and great for a bit of low-effort weekly maintenance, but if your shower is in need of a ~deep clean~, you can use this a few times in a row to get it all washed up before starting that once-a-week schedule. Promising review: "I have been a cleaning freak for most of my adult life, and the hardest thing, for me, about aging is losing the ability to stay on top of the household chores. I've tried battery powered scrubbers for the shower tiles and tub, but it was too difficult fighting them. I tried shower/tub daily sprays and was not impressed with the result. This, however, has my full endorsement.. I have not scrubbed my shower/tub in over a month (would always try do it weekly prior to this spray). The bottle says to use it once a week, but I use a little bit around the drain area every day and then spray completely once a week. I live in Florida, so mold and tile grout (especially in a windowless, vent-less room) are best friends but this keeps everything in check. Last but not least, I was fully expecting to not be able to use this because of a strong, unpleasant scent. Both hubby and I are extremely scent sensitive, so we were both happily surprised when the scent (we chose Vanilla) turned out to be gentle -- no overpowering perfume. I have a neighbor who needed help in his bathroom so I told him about it and he's a fan too!" —THG This has a 6.3-cup capacity, so it's a bit larger than competitors and can hold a hearty meal! Promising review: "This is honestly one of the best purchases I’ve made this year. I’m always on the move, and having a reliable way to heat my food anywhere — without looking for an outlet — is a huge win. The battery is powerful and lasts a long time. The 100W heating system warms food evenly, not just in one spot like other warmers. It’s fast, convenient, and perfect for work, travel, or long days on job sites. The 6.3-cup capacity is surprisingly spacious too — it easily fits a full meal. The build quality feels premium, the design is clean and modern, and operating it is super simple. Just turn it on and let it heat — no fuss, no mess. If you want a truly portable, cordless solution for hot meals anywhere, this is absolutely worth it. Highly recommended!" —Arslan Get it from Amazon for $79.99 (available in black and white). Check out a TikTok of the Prepara Salad Pod in action. Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also, the dressing at the top makes mixing salad so easy." —Adrienne Williams Promising review: "Very cute and reasonably priced." —Jade Get it from Amazon for $13.99 (available in 12 styles). Oh, and it's designed with a loop so you can clip it to a keychain or bag charm — how cute! Promising review: "I’ve used Laneige for years — their lip balms have been my go to product for long-term lip hydration. And then separately if I ever wanted a pop of color I would try out a lip stain. This product combines the two. My analysis of the application and results: I’m amazed. It is hydrating like their balm but also stains the lip a beautiful color that fades well and lasts for a few hours, even after eating — which was an unexpected bonus! If you’re on the fence, I say try it out. This brand never disappoints me and I may be adding the other colors to my cart in the near future. (:" —Julia Get it from Amazon for $23 (available in eight shades). If the name rings a bell, it's likely because you've used or heard of this brand's popular under-eye masks! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products. Promising review: "These disposable face towels are amazing! They’re soft, strong, and don’t fall apart when wet. Perfect for cleansing, removing makeup, or after the gym. My skin feels cleaner and more hygienic using these instead of regular washcloths." —Janice Gearheart Get a pack of 60 from Amazon for $9.95. Promising reviews: "It’s super gentle, calming, and helps reduce redness and small breakouts. The mist feels refreshing and doesn’t irritate my sensitive skin at all. Definitely a new staple for me." —Janice Gearhart "I wear a mask all day for work and despite my attempts to keep my face clear, I’d still get maskne. This stuff is the holy grail for keeping my skin clear! I spray it on my face during breaks and at lunch and my skin has never felt better. It makes it feel a little tight and I love that! Long story short, if you work in surgery or wear a mask all day — get it!" —Brooke Steel Get it from Amazon for $9.95+ (available in two sizes). Check out Anna-Laura's art on Instagram! Promising review: "My first flip-through made me cry. And my second. Each page poignantly captures the true Little Joys of simply being alive. What a talented artist, whose work translates perfectly into coloring book format. Receiving this book alone has been a little joy and I can’t wait to dive in. I can’t recommend this book enough, we all deserve a break to recognize and cherish these sweet moments of life." —Human "I'm absolutely in love with this beautiful coloring book. The cover feels cool and the pages are single-sided so your colors won't bleed through to ruin anything on the other side. Beautiful artwork, beautiful words and thoughts, 10/10. Love this artist!" —Caitlin Uecker Promising reviews: "This is really great. Honestly azelaic acid is great but the right texture is hard to come by for less than $20. I’ve tried just about every one on the market, and other than another that's way too pricey this is my favorite. It’s effective and has great ingredients. It has a touch of grittiness as many do but smooths out nicely, doesn’t interact with other products, and is affordable. I’ll buy again. " —samanthann92 "10/10!!!! I was looking for a good chemical exfoliant that isn’t too harsh or irritating, and this is a great alternative. It didn’t take any time for my skin to adjust — I used a milky toner under and this on top. It's great for speeding up the healing of pimples and preventing new ones, and helped with texture." —Sarah Get it from Amazon for $12 (also available in a pack of two and three). Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva Get a two-pack from Amazon for $13.99 (also sold as their mouthwash). Promising review: "I absolutely love this flavor!! So happy they added this to their collection. I am a huge fan of E.l.f and their products. I have very sensitive skin and this is one of a very few brands I can use without my skin reacting negatively." —Ashley C Get it from Amazon for $5 (available in five other flavors). Promising review: "Love these! Stylish, easy, comfortable, price is good, beautiful, and strong enough to hold all my hair!!!" —Emily Davis Get a set of three from Amazon for $6.99 (available in six styles and in sets of two and six). Promising review: "I used to use the CeraVe Gentle Hydrating Shampoo and did like it, but I like this Oil Control shampoo even more. It leaves my hair feeling much cleaner, but not dry or stripped. It seems to perform better in the very hard water of the city I live in than the Gentle Hydrating shampoo does, too. I've been using it daily, and even though it has a clarifying aspect to it, it doesn't dry or strip my hair like most clarifying shampoos would. I highly recommend this!" —Alicia Promising review: "This organizer is sturdy and well made. The 600D Oxford fabric feels durable, and the silicone-protected hooks prevent door damage. It’s easy to install and perfect for organizing shoes, bathroom items, or accessories while saving space. I decided to place my wallets there. ☺️" —Marcela Luna The scents include Floral Bloom, Cedar Rain, Citrus Pop, and Vanilla Dream. Promising review (for the Cedar Rain scent): "I love all of the Gold Bond products so far. This lotion softened my hands just after the first time I used it. The fragrance is nice and fresh. 👍🏻" —Mary Maldonado Get a pack of four from Amazon for $19.96 (also available in packs of the individual scents, and in the original formula). BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.Divinia Tarin is a resident writer on the BuzzFeed Shopping team who covers a variety of topics, including travel, home, beauty, gift guides, and anything that’ll add just a bit of whimsy into people’s lives. Reviews have been edited for length and/or clarity.