Achieved 2.5% sales growth in Q4 despite a 1.6% comp decline, driven by strong holiday surges and strategic pricing that offset January winter storm disruptions.

Successfully raised average unit retails (AUR) by 10% in Q4 through promotional optimization and a shift toward 'better/best' assortments, expanding gross margin by 140 basis points.

Mitigated mid-year tariff impacts through sourcing diversification and inventory pull-forward, resulting in a full-year gross margin of 34.8%.

Expanded market share by attracting higher-income consumers, with a 10% increase in customers from households earning over $100,000 annually.

Improved store in-stock levels by 500 basis points through the rollout of RFID technology, which now covers approximately 25% of annual sales volume.

Leveraged high-demand brand launches like Jordan and Converse to reinforce the company's position as a destination for gift-giving and seasonal stock-up periods.

Drove 13.6% growth in the e-commerce business by implementing AI-enhanced search, data enrichment, and the launch of the 'Scout' agentic AI shopping assistant.

Projecting 2026 total sales growth of 2% to 5%, assuming macroeconomic pressures on discretionary spending persist through the first half of the year.

Anticipating a return to positive comparable sales driven by 'self-help' initiatives, including the expansion of the Jordan Brand Shop concept to over 200 total doors.

Planning to open 20 to 25 new stores in 2026, with a focus on infill locations in legacy markets to leverage existing brand awareness.

Relaunching the Academy credit card program in Q2 to create a unified three-tier loyalty ecosystem, including a new Mastercard that earns rewards on external daily necessities.

Accelerating digital transformation via a move to AI-based semantic search in late Q2 and integration with OpenAI and Google ecosystems to surface products in AI search engines.

Identified continued inflationary pressure on goods sourced outside the U.S. as a primary headwind for the first half of 2026.

Noted that 2026 new store openings will be back-half weighted due to a temporary pause in lease signings caused by initial tariff-related construction price uncertainty.

Flagged rising credit card delinquencies and high gas prices as indicators of financial pressure on the core lower-to-middle income consumer base.

Expects a 30 basis point tailwind for the year from the World Cup matches hosted within the company's geographic footprint.

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Management estimated that January winter storms created a 100 basis point headwind for Q4 comps due to temporary closures of half the store base.

Ammo sales stabilized in Q4 and turned positive in February, seeing further acceleration recently due to geopolitical events.

Management expects modest SG&A leverage in 2026 as the number of new store openings stabilizes and one-time launch costs for the Jordan brand do not repeat at the same scale.

Efficiency gains are being targeted through automation and smarter operational spending to offset ongoing technology investments.

New stores opened between 2022 and 2024 are delivering mid-single-digit comp increases, exceeding year-one performance expectations.

The company maintains a 20% ROIC target for new builds, with net CapEx ranging from $2.5 million to $3.5 million per location.

The shift toward premium brands like Jordan and Nike is intended to de-risk the business by diversifying the customer base toward higher-income cohorts.

Management emphasized that while they are adding premium tiers, they remain committed to their core identity as a value-based retailer.

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