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27 Beauty Products So Good, You’ll Become A Lifelong Convert To Using Them
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. The key to life is always learning new things... And if those new things you're learning about are ultra-hydrating lip glosses, well, all the better. Promising reviews: "Especially if you’re looking for glass skin, you can definitely go for this product. I really loved it. Really comfortable to use regularly. It clears all the dirt off and makes my skin feel fresh and glowy. Really value for the money. Just go for it." —Dheeraj "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like skin dryness or tightness, but it can certainly handle itself in the full-face cleanser department. This has caused me to look forward to trying more Cosrx products!" —Haley Hart Get it from Amazon for $12.90+ (available in two sizes). Promising review: "I am a fortysomething woman who still gets pimples. I tried a wide swath of pimple patches. These are the best. Like the goldilocks of patches — some were very adherent but took off skin to remove, some fell off very quickly — these are just right. And they work. They reduce inflammation and keep gunk from getting in. They also keep you from picking at the zit. My teenage daughter also uses them, and they work for her. I have very fair skin, and she is much darker, and they seem to blend nicely with both skin tones." —K. Dahl Get them from Amazon for $12.99+ (available in packs of 36 and 72). This Latine-owned business (from Selena Gomez!) has produced vegan and cruelty-free beauty products since 2020. The brand's goal, as Gomez said, is to "stop comparing ourselves to each other and just start embracing our own uniqueness." Promising review: "I can’t get over how gorgeous this color is, it’s my perfect blush, and I use it every day. A little most definitely goes a long way, but once you get it down, it’s beautiful and will last forever." —Kryyssii Get it from Sephora for $16+ (available in two finishes, two sizes, and 15 shades). Associate Assignment Editor Delia Curtis swears by this everyday staple: "Cloud Paint has been a part of my everyday base since I was in high school, and I'm pushing 30... 🤭 With a seamlessly blendable formula, it adds just the right touch of color to create a flushed glow on your cheeks. It's smooth, plays well with concealer, and feels incredibly lightweight. As my style, gender, and makeup routine have fluctuated over the years (I'm a makeup minimalist now), my Cloud Paint usage has stayed the same. My pro tip: blend your blush from ear to ear, going over the apples of your cheeks, and over the bridge of your nose to create a sunburn effect that keeps you looking perfectly sun-kissed year-round." Promising review: "Absolute best blush, hands down!! This blush will be your best friend for all your makeup needs. Seriously. It’s perfect for every look. Debating on whether you need it? Trust me, you do. I will never buy another blush after using this. It’s the perfect classic pink, my personal favorite shade to use, and it’s so easy to build for a more dramatic look if you want to, or to use just a little for a subtle blush. It’s easy to apply. I like to dot it on with my fingertips, then blend it out with a blush brush. And it lasts all day without needing a setting spray. I’ve played sports with this blush on, and it still stays, no matter what. Trust me, buy it!!" —Kaylee T. (Arkansas) Get it from Glossier for $24 (available in 10 blush shades and five bronzer shades). Promising reviews: "I get compliments on my skin all of the time when I use this serum regularly. I went about a year or so without using it, and recently purchased a vial to start again. THE IMPROVEMENT IS UNREAL. I SWEAR BY THIS PRODUCT. Just had a lymphatic drainage massage/facial, and the esthetician asked if I had gotten Botox in my forehead. (I have never.) She couldn’t believe how smooth my skin was. I told her it’s SKINCEUTICALS." —Sammmmm "I am 59 years old and have been using CE Ferulic for over three years now. It has completely changed the texture of my sun-damaged skin. I will use this product for the rest of my life." —Anonymous Promising reviews: "I love this overnight lip mask. So I live in a very dry climate where Chapstick is an absolute must. I don't go anywhere without it. About 5–6 years ago, I got an overnight lip mask as a gift, and it worked wonders at keeping my lips from getting super dry and chapped overnight. Ever since then, I have used different ones. I love this one the best for its texture and consistency. It is smooth and almost creamy, and applies very nicely. It provides a nice, thick layer on your lips. Having the applicator included is super helpful, because all the others I've used, I have just used my fingers. This lip mask is super hydrating and feels great on my lips." —Ariana Get it from Amazon for $24 (available in 11 flavors/scents; also available in a gift set). Promising review: "I bought this on a whim to try to get my newly curled dark brown brows under control. Many other 'clear' products I’ve tried leave a white residue. I’d been using the brown Patrick Ta Major Brow, which works and is fine, but it’s expensive and takes a little longer to prepare and apply. This Nyx product is so fast and easy — swipe and go, leaves virtually no residue, keeps the brows lying straight, and is a fraction of the cost of many Sephora products I’ve tried." —E Morris Get it from Amazon for $9.78+ (available in four shades and a two-pack). Promising review: "I use these nose patches on my actual nose, my forehead, and my chin because I have very oily skin, and WHEW do they draw out the gross gunk in my pores. My skin feels AMAZING after I use them!!" —Lillie Blanton Get a pack of seven from Amazon for $9.88. Promising review: "Oh…my god…🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Whheeerrrrrre??? Put it on over my lips as well, and it almost looked like I had fillers. It was so plump! 10/10 recommend. Holy grail of face masks. <3" —Kichi Get a four-pack from Amazon for $19 (also available in three other formulas and packs of 16). Promising reviews: "I'm the person that always steered clear of cream blushes and bronzers (even though I would venture out occasionally, only to be disappointed). My main complaint about them was poor blendability, along with disturbing my foundation. But this multi-tasking convenience in a stick, I will never be without. It is a win, win, win makeup product." —RichWagn "The colors are perfect. They are easy to apply and blend in flawlessly! Work well with my dry skin." —Sherri Get it from Ulta Beauty for $36 (available in 10 shade pairings). Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas "I really like this cleansing oil. It breaks down sunscreen, dirt, and oil easily, and my skin feels super clean after using it. It’s light, not greasy, and washes off completely with water. I’ve noticed it helps with blackheads and keeps my skin clear without drying it out. It’s also great for men, works well even with facial hair, and doesn’t cause any irritation after shaving. I use it as the first step in a double-cleanse routine, and it makes a big difference. My skin looks smoother and feels fresher. Definitely a keeper." —Jasonwm Promising review: "Exceptionally easy to use even for lazy people like me. I saw good gradual results despite only using once daily — very happy as I cannot tolerate trays and hate strips!" —belle rouge Get it Amazon for $8.96+ (available individually and in packs of two or four). Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touch-up required, no smearing, no clumping. I use soap and warm water to remove. I am 500% completely happy and satisfied!" —Very Dissatisfied !! And check out our full Essence Lash Princess Mascara review for more details. Get it from Amazon for $4.97+ (available in four colors and in packs of three). While this blush is formulated with SPF, powder sunscreen should only be used to supplement other facial sunscreens with broad-spectrum coverage and at least SPF 30 or higher. To learn more about sunscreen, visit the AAD’s Guidelines/Sunscreen FAQ page. Promising review: "This is my favorite blush ever. As someone with light-medium olive skin, every blush I’ve ever used has looked a little off on me. This one makes me look like a blushing sun-kissed goddess. The formula is great, the color is INCREDIBLE. Don't be afraid that it's too dark. It's super buildable! I love it, sm. Plz never discontinue or change this! I'll be using it forever, like how older ladies used to use one shade of lipstick for their entire lives." –hadesISbae Get it from Sephora for $34 (available in seven shades). Promising review: "Looks different on everyone, and looks good on everyone. Don't be afraid of the dark color, it looks light on me. I change it up with a different lip liner to give it a different look. Small enough to fit in a pocket if needed. Repeat purchase." —Teresa Get it from Amazon for $25 (available in three shades). Promising reviews (for the shade "Ecstatic"): "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5 "I searched high and low for this color after I saw it on, guess what...TikTok! And the creator was right, it’s great for everyone. It’s not too dark or too light. Keeps my lips hydrated with a bit of color and shine. Love it." —Erin C. Get it from Amazon for $8 (available in six shades). Promising review: "I tried this cream to reduce bags under my eyes, and it seems to be working! I love that it does not irritate my sensitive eyes at all! The tube is small, and you only need a dab, so it will last a while. The price is also very affordable compared to other brands. The formula is very creamy and glides on easily. Once it sets, you can feel a slight tightening, and you can apply your makeup over it without it getting cakey. I will definitely purchase this item again, so worth it!" —Grace C Get it from Amazon for $5.97 (also available in packs of two or three). Promising reviews: "I seriously will never use anything else. These have completely changed my skin. My skin can be sensitive sometimes, but this feels great. Easy to use, packaging is great, value is great. Has helped me SO much with sebaceous filaments. Nose and chin feel especially smooth. I wish I had found this sooner." —Janisse "My skin feels smoother, cleaner, and less textured after using these for a couple of weeks!! If you have sensitive skin, you might notice some redness at first, so I would recommend starting to use them only a couple of times a week. These are soaked with a mix of AHA (lactic acid) for surface exfoliation and BHA (salicylic acid) to go deeper into pores, which can help control oil and reduce blackheads. They are a little sticky after use, so keep that in mind — you wouldn’t want to put on your makeup right after using these.Will always have these in my cabinet from now on. I have genuinely been impressed." —Hannah Bidne Get it from Amazon for $18.90 (also available in six other formulas). Promising review: "Do not hesitate to try this product if you have hard skin on your feet. It takes a few days to see a difference, but now I can. Just like that, the skin on my pinky toe is not rock-solid anymore. Bye bye, pain — and I am not joking." —Majda Get it from Amazon for $9.99 (also available in a pack of two). The towels are so big, I cut them in half before I use them — and if you're worried about wastefulness, once I'm done using them on my face, I reuse them for whatever I'd use paper towels for around the house (cleaning the bathroom, etc.). Promising reviews: "Tried these on a whim, as I don't usually buy these things. I am hooked. Your face feels cleaner and softer. The towels are average thickness, soft, and wonderful. Price point is good, wish they were a little cheaper. But I will continue to purchase, as I like them that much." —Beth Watson "I’ve been using these for a couple of years and honestly can’t imagine my life without them anymore. I’ve struggled with acne for my entire life and didn’t think something as simple as a disposable face towel could help so much. They are thick, soft, and luxurious. Amazing for traveling so that I don’t have to use questionable hotel towels on my face. Bonus, once I dry my face, I use it to wipe my sink and surrounding area, so now my face is clear, and my bathroom is cleaner!" —ssmith Get them from Amazon for $17.95+ (available in 50, 100, 200, and 300 count packs). Promising review: "I know you have seen this on TikTok and are wondering if they are worth the hype. They are so just order them. I have so many colors from this brand; they are so easy to apply. Get them." —Milly "Amazing! One of the only lip products that actually stays on my lips without feeling crusty or dry. It won't smudge as long as you apply and blot away any excess. The color is accurate to the pictures, and the product is unbelievably soft. I only need to reapply maybe once or twice, depending on what I'm doing throughout the day." —Ella Get it from Amazon for $9.90 (available in 40 shades). Get it from Nordstrom for $55 (available in 10 shades). Promising review: "I have to say I was a skeptic on these, but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise, I found they really did what they said they did. The puffiness under my eyes was substantially reduced, and my skin felt much softer and more moisturized. They're a great addition to your self-care routine." —janiem Get 15 pairs from Amazon for $13.25+ (also available in 20-, 50-, and 100-pair packs). Promising reviews: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low-end... they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could maybe get five or six from the other brands if I were lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995 Get it from Amazon for $13.99 (also available for under-eyes). Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May Get it from Amazon for $9+ (available in two sizes and packs of two). Promising review: "I got two of these shadows, and I’m so glad. They are so easy to apply and work with. It is true that the product does not go anywhere once it is set down. They are even more beautiful in real life than they are in the photos. I will definitely be buying many more!" —mellip Get it from Sephora for $32 (available in nine matte finishes and eight glitter finishes). Promising reviews: "I can't rave enough about this product. I started with one (Strawberry Glaze), and that same week I picked up Jellybean, Peach Bellini, Pink Grapefruit, and French Caramel… Yes, it's THAT good. 😂 Tastes and smells amazing, and so comfortable! I will probably pick up Bumbleberry when it is back in stock." —Meesh "I normally don't write reviews, but I had to this time. This lip gloss is very hydrating, pretty, and doesn't have that rebound dryness that many products do. I don't even buy lip products anymore because the dryness always gets worse when I use them. I gave these a try because I will always support cruelty- free companies. I was shocked to find my lips were still hydrated after the gloss had worn off later that day. I immediately went and ordered more colors. Definitely recommend!" —Bunnygirl Get it from Ulta Beauty for $21 (available in 10 shades). * TikTok Beauty Products You’ll Use Every Last Little Drop Of * Helpful Products For People Who Think They Suck At Makeup * Beauty Products So Good, Reviewers Say They “Can’t Live Without” Them * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Sephora, Soko Glam, and Ulta. The reviews for this post have been edited for length and clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabrielle Moss is a former editor who has been writing for BuzzFeed Shopping since 2020, where she's focused on everything from home decor to beauty to where to buy the world's most comfortable high heels.