Gap is expanding its global footprint.

On Monday, Gap Inc. announced it has entered a strategic partnership with apparel group Fashionata to bring the Gap brand to Australia.

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The launch in Australia reflects Gap Inc.’s continued focus on international growth through strong local partnerships.

“Australia is an important market for Gap as we continue to expand our international franchise business,” said Facundo Ginobili, senior vice president of international commerce at Gap Inc. “Fashionata brings deep local market knowledge and a strong track record of building global brands. We’re excited to partner with their team to bring the Gap brand to Australian consumers in a modern, relevant way.”

Fashionata will be launching the brand through a mix of national retail and digital presence. The company will lead the Gap brand’s distribution and market development in Australia, overseeing the physical retail and digital channels to ensure a seamless, omni-channel customer experience tailored to the local market.

The company’s brands include Spanx, Joe’s Jeans, Hanro and Ginia.

Gap’s rollout down under will begin on April 9 when it launches at select Myer department store locations nationwide. The brand’s “modern essentials” and denim will be available in-store and online. A dedicated Australian e-commerce site will follow later this year.

“Gap is a globally recognized brand with a rich heritage, and we’re excited to introduce it to Australian consumers in a way that feels relevant to how they live today,” said Melissa Trovato, Fashionata, chief operating officer. “This partnership reflects our focus on building strong brand experiences through thoughtful retail and digital execution.”

The launch underscores Gap Inc.’s strategy to strengthen its connection with customers in key markets.   As of the end of Q4 2025, Gap Inc. had nearly 3,500 store locations in approximately 35 countries, of which 2,474 were company operated. Worldwide there were 582 company-owned Gap stores and 841 franchise stores, with over half being in Asia.