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"This is a product I will not go without now that I know it exists."

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key

"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri

Get a set of two from Amazon for $7.69+ (available in 30 colors and four sizes).

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also the dressing at the top makes mixing salad so easy." —Adrienne Williams 

Medicube recommends scooping out more gel and fewer capsules for oily skin, an equal amount of gel and capsules for dry skin, and more capsules and less gel for combination skin. 

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (also available in four other formulas, each with unique benefits). 

This is IP44 waterproof certified, meaning it can withstand splashes of water. DO NOT put this in the water with you or place it somewhere where it can fall into the water or will get wet, but know that it'll be ok if splashed. Your nighttime shower mood lighting will be just as cozy with this on your bathroom counter or shelf. Safety first. 

Hear one TikToker's thoughts on the shower lamp.

Promising review: "I bought this kind of as a joke for our shower, but it's the best thing I've purchased so far this year! It's easy to use, love the dimmer, and it creates a nice ambiance." —Holla

Get it from Amazon for $33.56+ (available in five colors and a taller version).

Promising reviews: "The quality is amazing. Bright white, ceramic! I loved them so much I ordered another set! Obsessed with them!" —christina lowie

"TikTok made me buy it. I'm gonna replace all of my plates and bowls with these." —Nelson Green

Get a set of two from Amazon for $19.99+ (available in three sizes). 

iJoy is a small business that specializes in headphones and tech accessories. 

Promising reviews: "I bought these for walking, running and working out & cleaning. And honestly hands down the best headphones ever. I felt like I had my Apple AirPod Pros in. They sound so amazing, they are extremely comfortable on my ears. They don’t give a headache or leave the head strap line in your hair. The price is affordable, and it connects so easily to your phone. They fit how you want them to fit, and I’m really happy! I carry them with me everywhere I go now. Highly recommend!" —Emily Tobias

"Saw these on TikTok. So far they're really good." —Edward McDonald

Get it from Amazon for $19.79+ (available in five colors). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed Shopping writer Emma Lord swears by these toothbrushes: "I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —AN 

Emma also uses this and says, "I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time."

Promising review: "Saw this product on TikTok and thought it would be expensive, looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99 (available in black, brown, purple, and burgundy). 

Check out a TikTok of the airplane headrest in action. This also works in cars.

Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini

Get it from Amazon for $18.99 (available in eight colors). 

Dr. Bronner's recommends diluting the soap based on your needs. Here's a cheat sheet to see what they recommend. Also, you can watch this TikTok by @tinababyy_ to see how to dilute Dr. Bronner's soap and make it a little more convenient to use as a body wash.

Promising review: "Absolutely love this soap! It leaves a minty, fresh feeling all over the body that’s super invigorating, especially in the morning. A little goes a long way, and it lathers up nicely. You really feel clean and refreshed after every use. It’s one of my faaaaavs." —Nat

Get a 32-ounce bottle from Amazon for $16.99 (available in six sizes).

Promising reviews: "I was super impressed with this primer after have tried Tatcha Silk Canvas. The textures in my opinion were nearly identical! It was easy to spread, it felt like silk but not like super silicone or anything like that, very velvet like. No scent, my makeup didn’t separate nor crease, key is a little goes a very long way. For the price, you can’t beat it!" —Brandy Dail

"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla-smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the bandwagon with this one." —Karli Bullins

Get it from Amazon for $26 (also available in other scents).

Promising reviews: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated so much softer, and I can actually see the discoloration fading! I am shocked." —KMC

"I saw a dermatologist on TikTok who raved about this product and tried it out, and it's been the most amazing stuff! It's helped my face to clear up very quickly, removing all of the blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine." —Successful Solo

Promising review: "I saw one of these in action at a friend's house like five years ago and thought it was just a made up memory, because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use." —DMCKAY

Hear one creator's review of this on TikTok.

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

Promising reviews: "Worth the TikTok hype. Super smooth and smells phenomenal!" —K L

"I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay 

Get it from Amazon for $7.97 (available in four scents). 

Frost Buddy is a small business that specializes in universal thermal-controlling drinkware. 

Check out a TikTok of the Frostbuddy in action. 

It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy. 

Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" —EHW

Get it from Amazon for $39.99 (available in 49 styles). 

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising reviews: "Finally, a good viral TikTok recommendation lol. These towels have definitely changed the game when it comes to my skin routine; I’ve noticed less breakouts! The best part about these towels are that you can cut them in half and get more for your buck! 10/10 recommend." —Ariel

"SO absolutely worth it! I have had acne for years, and even though I take medication for it, I was still having random pimples — especially during hormonal fluctuations. I never even thought it could be the towel I was using to dry. My sister suggested I try these to help keep bacteria away, and I'm so impressed. They're really thick, so they completely dry your face, and I even use mine to wipe up my countertop after washing my face. They're pretty soft, too, so they won't cause irritation. I love how easy they are to travel with, too — they have travel-sized packs! My skin barrier actually feels much more protected after I use these because they're not harsh and scratchy. I'm really impressed with this product and will be a customer for life." —Derek O

Get a pack of 50 from Amazon for $17.95. 

Check out a TikTok of the key rock in action (it's #10 in the video). 

Promising review: "This fake rock was exactly what I had been hoping to find. It blends in extremely well with the rock from my landscaping, and the key fits inside perfectly. The slide on the bottom was very easy to close as well. I definitely recommend it!" —P Gilroy

Check out a TikTok of the cactus dryer ball. 

Promising review: "This is my first time using these, and I'm already in love! I saw someone say these can catch hair, but I didn't know if these would really catch hair until I used them. They even captured cat hair, which is life changing for me! 😄😻" —E & D

Get a set of four from Amazon for $9.99 (also available in a pack of six, and two other styles).

According to Johns Hopkins, you may want to avoid diffusing oils around larger groups and young children because of the side effects of different oils. You may also want to avoid using an oil diffuser around pets with breathing problems, according to the ASPCA.

Check out a TikTok of the rain cloud diffuser in action. It's got three different light modes and five water speed settings. 

Promising review: "Love it! It’s so super cute! We call it our shroomcloud. It's peaceful, and the mood-changing colors are the best! I love hearing the subtle sound of water. Ahhh, zen! Works great as a diffuser with a few drops of your favorite essential oils, too." —Krissy 

Promising review: "This is life-changing! My skin has literally never felt so good as it did after the first time using one of these, and it gets better every time I use it! I went down the 'Black Girl ShowerTok' rabbit hole in the clock app, and learned that this was a must-have. Found this set of two for a GREAT price and hoped they would be authentic and made well. I was not disappointed! This is knotted material that is not the plastic mesh that your normal shower puffs are made from. It's stretchy, but also durable. You can reach everywhere on your body with this- long enough to get your back easily. Your soap will lather up nicely, and it dries completely between showers, and doesn't hold onto any residue after rinsing. It exfoliates wonderfully! I think I was most shocked by what it did for my heels! Gentle enough to use everywhere, and coarse enough to make every inch of you literally squeaky clean! Follow with a great lotion and body oil, and you're going to have the softest skin you've ever had in your life!" —Heather Sipes

Get a pack of two from Amazon for $7.99 (available in 20 color combinations). 

Promising reviews: "10/10. This product works like a Magic Eraser. I exfoliated and got rid of so much dead skin! I soaked in my bathtub for 25 minutes and started scrubbing away. The amount that was instantly coming off had me shook. After that, I moisturized with Aveeno body oil, and my skin is so silky soft." —Jesenia Garcia

"I’m in my 40s, and I had no idea how much I needed this… I’ve seen the gloves but never gave them a second thought. I saw these in a TikTok and had to find them on Amazon. Well, I am sooo glad I did. These are the absolute best for exfoliating the skin. I would recommend pressing gently, as it could remove the skin if it is used harshly. After use, I hydrate very well and my skin looks amazing. The best part is that since you get so many in the pack, I am able to put one in every shower and by my sink. This is a product I will not go without now that I know it exists."  —Nicole Moya

Get a pack of six from Amazon for $4.99.

Check out a TikTok of the cloud knife in action. 

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $6.49. 

This is probably my most-worn bra. It's great for casual wear, and it really gives you a super supportive lift without adding volume. When you have a large bust, trying to find a bra with zero push-up that isn't butt-ugly is kind of like looking for a needle in a haystack (or like finding your bra size in a brick-and-mortar store 😒). HSIA came onto my radar via TikTok, and was actually the first-ever TikTok product I bought. Safe to say, the brand has been quite the game changer for me. If you've been looking for a sign to stop trying to fit into standard-sized bras from lingerie stores (...Shmictoria's Shmecret...) and try out a bra that will ACTUALLY fit, this is it. 

Get it from Amazon for $35.99 (available in band sizes 34–46, cup sizes C–I, and in 16 colors).

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Promising review: "This actually works! Am I surprised? YES. It changes my colorless lips to a natural looking nudish rosy mauve and when I woke in the morning, the color was still there. No patchiness. I ordered Appleblacktea and it didn’t turn bright pink. For once my research paid off. I read every review, and looked at every picture to figure out which shade would not be "Barbie Pink”. But I’m going to have to try other shades, now. Sometimes TikTok doesn’t lie!" —H. Reyes

Get it from Amazon for $15 (available in 10 shades and multipacks). 

Promising reviews: "Y'ALL! I have been dealing with this for six years. SIX YEARS! Having my skin look like this made me so self-conscious. My skin felt terrible; some days, my skin would get inflamed and feel like tiny pins were constantly poking me everywhere on my body. The only way it would stop is if I took a boiling, I MEAN BOILING HOT SHOWER to burn my skin. It did not feel good. But after using this scrub for just three days, the bumps are almost gone, and my skin feels refreshed and soft. And I can’t tell you the last time it felt like this. I have tried everything to help this, and I finally found it after six years! I can wear scented lotion again and wear shorts to bed again! Forever grateful for this product!" —Tara

"This stuff is awesome!! I actually saw it on TikTok!! I have always suffered with my arms and as soon as I started using it, I noticed results. In a week, it was noticeably better!! Highly recommend." —B web

Get it from Amazon for $12+ (available in four sizes, plus a bundle with two).

Promising reviews: "The absolute best face cleaner. Consistently called out on TikTok for being 'unsexy but working' and for a good reason." —Carolyn P.

"Fantastic for sensitive skin or acne-prone skin. Moisturizes without any concerns that it will create irritation or breakouts. My dermatologist highly recommended this product." —Sister love

"This facial cleanser is AMAZING!!! I used to use a very pricey face wash from a known makeup store, but I have severe allergies and very sensitive skin, so I switched to this when I became pregnant because of some of the questionable ingredients in other face washes. It is a GREAT value for the money and amazing on my super sensitive skin. The bottle lasts a very long time, and I am on my second bottle and will continue to use this even after my pregnancy! Overall, this line is great for people with very sensitive skin!" —KAmazon

Get an 8-ounce pump bottle from Amazon for $9.97 (also available in a 2.5-ounce size).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $14.95+ (available in four sizes, five scents, and a two-pack).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

* TikTok Products That Are Just So Darn Convenient And Clever

* TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg

* PSA: Amazon Has An “Internet Famous” Section And These 36 Items Are Some Of The Shining Stars

* I Am Here To Inform You That These 36 TikTok Beauty Finds Should Be On Your Radar

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

Reviews in this post have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Karly Jacklin is a resident writer, cat mom, and obsessive online shopper who is passionate about quirky pet products, home decor, size-inclusive fashion, and, above all, perfumes.