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These items would be delighted to earn and *keep* a place in your cart.

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising review: "We cannot BEGIN to tell you what a lifesaver this is! We have two old fiberglass tubs with vinyl shower enclosures that, no matter what amount of scrubbing we have done with everything from bleach to cleanser to vinegar and baking soda, would NOT come clean. After I took my shower last night, I sprayed down the tub and walls. Within minutes, all the built-up water deposits and dirt, and grime began to melt away in front of my eyes. I left it on overnight, and when I got up this morning, it did not look like the same tub and shower. This product is a godsend, especially for old folks like us who have difficulty getting down on our hands and knees and scrubbing anything. More importantly, it performs as advertised. We plan on using it as part of our weekly cleanup routine, in addition to purchasing the Wet and Forget Mold and Mildew Remover for use on the vinyl siding of our house. This is truly an overnight sensation!" —Amazon Customer

Check out BuzzFeed Shopping contributor Sam Wieder's Wet & Forget review to learn more.

Get it from Amazon for $20.98 (available in two scents and three sizes).

Fly By Jing is an Asian woman-owned small business that makes sauces, seasonings, and dumplings featuring flavors from Sichuan.

Here's what BuzzFeed Shopping contributor Brittany Ross says about it: "Ever since my sister introduced me to this life-changing condiment, I've slathered it on pretty much everything I could think of — from roasted vegetables and noodles to seafood and popcorn. It's got a kick, yes, and while I'm a big fan of spicy food, the thing I love most about this chili crisp is that it also has great flavor that doesn't get overpowered by the heat, which happens with so many other spicy sauces. That deep savory flavor comes from ingredients like fermented black bean, shallots, mushroom powder, ginger, and seaweed, so it's no wonder it's become my go-to pantry staple when I want to zhuzh up my dinner in a matter of seconds. PS: Some people even swear by it as an ice cream topping!"

Promising review: "I was skeptical when I first purchased this. I wasn’t really sure what I would do with it. I’ve gone through half the jar now; I add it to all of my Asian dishes: ramen, egg drop soup — you name it. It’s a perfect balance of spice and flavor, not too hot. Worth every penny, a little bit goes a long way." —Gloucester

Get it from Amazon for $9.98 (available in three sizes).

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Double cleansing — what the heck is that, you may ask. Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍

Check out a TikTok of the Anua cleansing oil in action.

Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas

"I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it into your skin for 5–10 minutes, and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince

Bachan is a Japanese-owned small business that makes this savory Japanese barbecue sauce. The name means "granny" in Japanese and founder, Justin Gill, incorporates the values and traditions his bachan passed down to him and hopes to continue them with his own family and in his business. 

Promising review: "Alright, I get that this sauce is a little pricey, but it seriously packs some incredible flavor. I use this sauce as a binder for salmon. Apply a coat to both sides, season it, and then smoke it. I’m tellin' ya... it’s perfect." —Mark

Get a 17 oz. bottle from Amazon for $7.98 (check out more of the brand's flavors).

Promising review: "I'm a clean freak with hard water, and this stuff took off the build-up like magic. I would recommend using a slightly damp scratch pad. It takes a little elbow grease, but I have tried a ton of products, and this one is the only one that worked!" —Lori

Get it from Amazon for $15.77+ (available in three sizes).

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Reviewers do say it has a bit of...spice...to it. So if you experience a tingling sensation, that's totally normal! Some people also said the closer you get to the bottom of the tube, the harder it is to get the product out — I recommend grabbing this squeezer to prevent that from happening!

Promising reviews: "This stuff is magic in a bottle. I’ve been using it for three days, and I swear my teeth are whiter and brighter!! The flavor is very intense, but I really like it. I love how tingly and spicy it is. Really leaves my mouth feeling super clean and fresh. I’m honestly obsessed." —Kaleigh Duncan

"I have never had a toothpaste make my teeth slay this hard. They’re SO white. I was upset because I had been through so many teeth whitening treatments, and yet my teeth were still yellow and felt stained. It’s been a few days, and my teeth already look at least seven shades lighter. There are so many toothpastes that say 'whitening' and don’t do the job, but this one ACTUALLY whitens, which feels like a rare find. It’s also minty, and my mouth feels super fresh every time I use it. If you’re tired of having yellow teeth, this toothpaste is going to do its job and blow you away!! Never going back to any other toothpaste, I am too in love with these results." —Alexis Myer

I've used this stuff and it is FANTASTIC. Just don't pour it in your morning tea! It's not that kind of honey.

Promising review: "Saw someone try this in TikTok and knew I needed it. It’s so good and sweet and spicy. I love it on fried chicken and even pepperoni pizza. It’s delicious." —Tricia

Check out BuzzFeed's review of Mike's Hot Honey for more info!

Get it from Amazon for $9.97 (also available in a bigger size).

Promising review: "I cannot believe how well this worked. I am a CLEAN FREAK, and my nasty bathtub would literally keep me up at night. I tried every product on the shelf, and nothing worked. I literally scrubbed until my fingers were raw and still got nowhere. I sprayed this bad boy TWICE on the mildew stains, and now they are COMPLETELY GONE!! I am so happy, relieved, and thankful, but also mad that I didn’t know about this product sooner. I absolutely, 100% recommend, and I would give it 10 stars if I could!" —Mackenzie Mayock

Get it from Amazon for $14.99 (available in five sizes).

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

BuzzFeed Shopping writer Emma Lord swear by this stuff: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get the stain out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Get it from Amazon for $6.99+ (available in different sizes).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

In this bag, you can expect candies like happy flowers, sour fish, sweet strawberry gummies, pineapple gummies, sweet/sour grapefruit, cola pacifiers, mini peach rings, and mini blueberry sea stars.

|Promising review: "Wow!! 10/10 such a delicious mix of Swedish candy. I’ve tried a lot of different options, and this brand is my favorite. Always great mixes and quality selection. Also reasonably priced in comparison to some others I have tried. Highly recommend." —Antonia Tedroff

Promising review: "Classic and crunchy. Sweet, sour, and gone way too fast. I opened the box 'just to try one, ' and suddenly they were all missing. Zero regrets." —Nattie P

Reviewers note that using this may darken the leather, so keep that in mind!

Promising review: "I'm a clean freak! I have used a couple of other leather conditioners/cleaners for my leather couch, and this is by far the best. The consistency is similar to honey (hence the name)....a little elbow grease is necessary to work it into the leather. I've used this approximately every six to eight weeks (three times). I have 1/2 the bottle left. After using this product, any scuffs or scratches were immediately less noticeable; it's very clean and conditioned (not dull). I plan on using this product as long as the quality stays the same." —Rachell B.

Get it from Amazon for $19.99 (available in three sizes).

Check out a TikTok of the E.l.f. tubing mascara in action. 

Here's what BuzzFeed Shopping writer Emma Lord says about it: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

Check out a TikTok of the wrinkle balm in action. 

Promising review: "OK! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99+ (available in seven formulas). 

Here's what BuzzFeed Shopping editor Elizabeth Lilly says about it: "I've tried nearly all of these sauces and can vouch that they dress up all kinds of stuff. If you're craving some takeout food you're too lazy to replicate at home, some of these (especially the Thai Coconut Sauce that's shown here) will help you get some of that taste without buying a million ingredients."

Promising review: "These sauces are magic. A high-end trick added to our meal prep. Really tasty options. We have been doing meal prep for quite a while, and the salt and pepper meals were getting old. We tried to incorporate skillet sauces into our meals and tried all the brands out there. They were OK but not very healthy. When I saw these on Amazon, I had to try them (keto and paleo certified), and they taste amazing. Now we have a different flavor each and every day, and we can still keep the diet." —Fernando Pimentel

Get a three-pack from Amazon for $15 (available in six flavor combos).

The plant-based, lavender-scented cleaner comes with a microfiber cloth for you to use on your appliances, and reviewers say you only have to use a little bit of the cleaner to clean your entire fridge or oven, which means one bottle will last you a really long time.

Promising review: "This stuff works great... and that’s coming from a clean freak. This cleaner/polish works awesome on stainless steel and any other material that the appliance is made of. It comes with a high-quality microfiber cloth, and it smells good. A little goes a long way, so it lasts through daily use." —RMK

Get the cleaner and cloth from Amazon for $19.95 (also available in a larger size and two-pack).

Check out why these are a fave in this TikTok.

Lilac St. is a woman- and AAPI-owned small business BTW!

Promising review: "Y’all, I have been a loyal Lilac St. customer since they started, and I will never leave them. These are of the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use it several times by using makeup remover and water to remove any glue. Seriously, will never stray." —Katiew

Get the starter kit from Amazon for $38 (includes two sets of Original lashes, lash glue, and an applicator).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine

Get it from Amazon for $14.95+ (available in five scents and various sizes)

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Here's what BuzzFeed Shopping editor Elizabeth Lilly says about it: "I've tried all these varieties. My fave is the Mover & Shaker, that's a mac 'n' cheese version of cacio e pepe (my fave kind of pasta). They're all super tasty, and you can tell that they're more elevated than your standard boxed stuff. When it comes to pasta, normally I'm of the opinion that the cheesier, the better. And these pass that standard! Like, if I'm gonna eat a meal that's supposed to taste like cheese, it needs to taste like cheese. And these do — probably because these are made with *actual* cheese. That is, unless you're trying out the vegan option that's made with cashew nut milk."

Get it from Target for $3.29 each: Shella Good (aged white cheddar and shells), Cheddy Mac (creamy cheddar and macaroni), Twist My Parm (asiago and parmesan with spirals), Mover & Shaker (cacio e pepe-inspired), and Vegan is Believin' (plant-based white cheddar with spirals).

Promising review: "These have been great to use. Cooking for just one person isn't the easiest thing for me, but these portions have been great when I want mac 'n' cheese, nachos, or a small smothered burrito for one. I'm sure when it's camping time, these will make it into my camping stash." —M. Cheatham

Get a six-pack from Amazon for $6.56 (also available as a three-pack and 24-pack).

Promising review: "I love this. I am a clean freak, and I have a new puppy who was peeing everywhere lol. He went on my couch, and I tried high-dollar urine sprays, water, and bleach, and this got it! A little goes a loonngg way. I can't say how good this product is. I will buy again. Smells like fresh oranges, great product." —Amazon Customer

Get it from Amazon for $17.96 (available in two scents and two sizes).

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes, I use it under foundation, and sometimes, I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury's Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better; [it] makes my skin have the most amazing natural glow! The colors run with a warmer/yellow undertone, which worked great for me! Spend a fraction of the price and just get it; you will be happy you did!" —Amazonreview

Get it from Amazon for $15+ (available in 14 shades).

Here's what BuzzFeed Shopping writer Emma Lord says about it: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick."

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart. 

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in two other shades). 

Promising review: "You want to romanticize your day? Sprinkle this crunchy goodness on your whipped cream–topped iced coffee or hot cocoa! It shakes easily out of the little container or dump it into your favorite kitchen trinket dish! My son even sprinkles a bit on his oatmeal! I love adding little extras to my routine during the holidays for a special treat. This is perfect!" —Meredeth Snediker

Get it from Amazon for $3.47 (available in salted caramel, maple brown sugar, apple cider, or pumpkin spice). 

Promising review: "I own a 400-gallon Rio hot tub, and I purchased this product based on the favorable reviews. I am a clean freak, and I thought I did a pretty good job of cleaning my hot tub. I must say that I put 8 ounces into my hot tub, turned the jets on, and ran them for an hour. I was absolutely amazed by the crud and scum that was floating on the top of the water. I cleaned and drained the hot tub and repeated the process a second time. My spa is sparkling clean, and I have already ordered another bottle. I HIGHLY RECOMMEND THIS PRODUCT." —Dodger01

Get it from Amazon for $22.99 (available in four sizes).

Promising review: "My skin is oily, and at the end of the day, my eye makeup looks bad. I started using your primer, and what a difference. Now my eye makeup still looks good when I get home from work. Can’t believe the difference. I love it!" —Deb Rubin

Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona 

Get it from Amazon for $19 (also available in three other formulations).

While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing.

Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement in my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs

Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."

FYI, this is the pre-mixed version (which saves you a bit of time). But you can also try the original powder version. To understand just *how* versatile this product is, check out our review of Bar Keepers Friend and prepare to be amazed!

Promising review: "This is the best cleaning product I have ever bought in my 40+ life...bar none. Coming from a clean freak, I recommend this product 111% (yes)!" —DA

Get two 13 oz. bottles from Amazon for $16.90 (also available in a pack with a sponge).

Note: Only order these when it's cold out, or else they might melt on their way to you. 

Promising review: "I think the candy is very flavorful, and the little animals inside are really easy to peel out. They taste really good! This candy is especially great for younger elementary-age kids. My 6-year-old brother loved all the animals. You have to open up each cube to figure out what animal you got, which is a fun twist." —Caitlin

Get it from Amazon for $2.86+ (available in two flavors and also in multipacks).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.

Reviews have been edited for length and/or clarity.