Revenge is a dish best served silly.

MS NOW host Rachel Maddow was seriously tickled about how the satirical publication The Onion plans to get back at Alex Jones.

On Monday, Ben Collins, chief executive at The Onion parent company Global Tetrahedron, announced that after nearly 17 months, his company has made a deal to run InfoWars.

The Onion attempted to buy Jones’ website, which is riddled with bogus right-wing conspiracy theories — most consequentially Jones’ apparent belief that the 2012 Sandy Hook shooting was a hoax — in 2024 as part of its bankruptcy plan. But that deal ended up in a messy legal battle.

The plan for The Onion has always been to turn InfoWars into a parody of itself.

Maddow invited Collins onto MS NOW so he could share some of the parody website’s plans to mock and tarnish Jones’ legacy, assuming the deal to license the site is approved by a judge.

“We will be selling supplement-adjacent stuff,” Collins said of the fake ads that will replace InfoWars’ real ones that mostly peddle phony supplements. “Maybe water that cures everything, or I believe we’re selling omega-3 fish oil [made from] exclusively conservative fish.”

When Maddow asked Collins if they acquired all of Jones’ supplements in the deal, Collins said it was “still up in the air” but noted that The Onion was originally supposed to get them.

“We were going to boil it all down into one big pill,” Collins said, which resulted in Maddow completely cracking up.

A website created by The Onion to look like InfoWars shows ads that are meant to mock Jones’ MAGA base. It includes a kit that promises to “turn your piss into gold” and another that says it can turn “gold into piss”; a “Demon Guard” patch shaped as the cross that says it’ll provide 24-hour protection against “all dark entities”; and an ad that shows a man flying over a meadow of grass and reads “learn to float” and “discover the secret.”

For now, Jones continues to run InfoWars, and even if a judge approves the new deal, he still could appeal.

Collins told Maddow that the most important part of The Onion acquiring InfoWars is that they get to take over Jones’ name and try to undo some of his damage.

“And we look forward to infesting your social media feed with caricatures and grotesqueries of the very people who have ruined our media ecosystem over the last 10 years,” Collins said.

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