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These are mega viral for a reason — they *actually* work.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

TikTok is filled with product recommendations, some of which are dubious at best. I can understand if you've been skeptical of ~the clock app~, but I'm here to assure that there are some absolute *gems* to be found if you know where to look. In fact, many of these viral products have photographic evidence of their amazingness thanks to customer reviews! If you'd rather not scroll through TikTok, I highly suggest you scroll through this list instead and discover some CleanTok staples, skincare goodies with jaw-dropping before-and-afters, and even a gadget that helps you make your own Uncrustables at home.

These are designed for shoes with smooth, non-porous uppers. If you need to clean shoes with mesh or fabric uppers, check out the overnight soak.

Check out a TikTok of the SneakErasers in action. 

Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer

Sneakerasers is a small business that specializes in shoe care products. 

Get a 10-pack from Amazon for $11.95 (also available in a 20-pack).  

Caffeine can temporarily smooth and brighten skin, if that's something you're looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "Believe the hype! Yes, it does work! I have been using this for two months. I use it on my neck and face twice a day. One jar has lasted me two months; I am almost due to buy another. A little bit goes a long way. VERY moisturizing! I just lost a lot of weight and was insecure about my neck. This product made a HUGE difference in just two months. Thanks to TikTok for introducing me to this line. I will never be without it!!! I would love a massive bottle to use all over my body. LOL!!" —Amanda G.

Get it from Amazon for $35.99 (also available in a two-pack).

This is a mildly abrasive cleaning paste, so use with care and go slowly when testing on new surfaces. Simply apply it to the surface with a damp sponge or cloth, give it a few scrubs, and then rinse away with hot water.

Check out a TikTok of the cleaning paste in action.

Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman

Get it from Amazon for $5.97 (also available with a scrubber).

Check out a TikTok of the Dae styling cream in action. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Dae is a small business that specializes in haircare and styling products. 

Get it from Amazon for $30 (also available in sets). 

While this is waterproof for easy cleaning, the brand does not recommend soaking the entire unit or placing it in the dishwasher (and also recommends using the included silicone cover for the charging port when washing). 

Check out a TikTok of the heated ice cream scoop in action. 

Promising review: "I bought this heated ice cream scoop on a whim, and wow, it actually works amazingly! The warming feature heats up fast and glides through even rock-hard ice cream with zero effort. No more bending spoons or waiting for the carton to soften. The LED display is a nice touch because I can see when it’s ready, and being rechargeable makes it super convenient, no batteries needed. It’s especially great for kids and seniors since it takes almost no strength to use." —Dikshya

Get it from Amazon for $26.99 (available in 13 colors). 

Promising review: "When you think you don’t need it. But TikTok thinks you do. I definitely am glad that this product was what I need. Works on laptop, tablets, and phones! Love it! Highly recommend this product!" —Laura Schlutt 

Read more about tea tree oil and acne at Mayo Clinic.

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $9.90+ (available in three sizes and two-packs).

Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old, and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, luckily. I would highly recommend; keeps everything running correctly and clean." —Lauren

Get a set of six from Amazon for $9.99 (the six-count box is also available in packs of two and three).

Check out a TikTok of the laundry spray in action. 

BuzzFeed Shopping writer, Emma Lord, has used this and says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Get it from Amazon for $6.98+ (available in two sizes, a refillable pack, a pack of two, and in the form of a pen).

Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife, a spoon, a fork!" —Haley Lutz

Get it from Amazon for $11.98+ (available in three sizes).

Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I’m just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It’s perfect for days when I want a little something without doing a full face of makeup. Plus, it’s great for touch-ups on the go. Highly recommend if you want moisture and color in one easy step!!" —J.P. 

Get it from Amazon for $6.97 (available in 10 shades). 

Promising reviews: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia

"Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I’m in shock lol. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer; I’m mad I’m just now finding this stuff lol!" —_kayla_carter

Get it from Amazon for $16.29+ (available in three sizes).

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner? I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out, and it left the sink smelling fresh and clean as well." —Amazon Customer 

Get it from Amazon for $15.98 (also available in a two-pack).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith 

"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant 

Promising review: "I have well water. Something in my well water reacts with copper plumbing and turns my shower tiles blue. Since my bathroom color scheme isn't on the blue spectrum, this is problematic. The well water also causes the shower glass to film up quickly. I've tried dozens and dozens of cleaners and scrubbed ’til my arms ached, trying to get ahead of the blue and scumminess. My ambition in life is NOT to be a full-time bathroom scrubber! I saw this stuff on a professional house cleaner's TikTok (sorry, I don't remember which one) and thought, 'What the heck, might as well give it a try.' Oh my goodness, the first day after my shower, I sprayed this stuff all over and walked away. The next morning, there was a NOTICEABLE reduction in the blue, and the glass looked clearer, too. Day two, I sprayed again and walked away. The next morning, the blue was gone except for a few spots on the floor tile, and the glass looked amazing. Day three I sprayed the remaining spots and the next morning the shower practically looked new. NO SCRUBBING AT ALL!!!! This is my new favorite shower cleaner. The ONLY con I have is that it makes me sneeze while I'm spraying from inside the shower, but I can live with that." —L. J. Petillo

Get it from Amazon for $19.99+ (available in two scents and two sizes).

Promising reviews: "This was the perfect solution for a busy mom like myself. I have three little ones, and every day there is a mess of some sort in the backseat. It saves time and money to not have to go to a carwash place and keep feeding the machine. It’s simple to use and a great size. Wish the suction was a little better, but for the price and quality, I can’t complain. It’s a must!" —Amazon Customer

"TikTok made me buy it. I NEVER leave reviews buttt I was surprised at how well and powerful this vacuum was! And it wasn’t loud. 10 out of 10 recommended. Go buy it and try it for yourself." —Jessica D. Williams

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

Promising review: "I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube!

You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too; it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair; you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together, lightly run them over the frizzy areas, and watch the transformation. It makes my hair so smooth and silky feeling, too." —Carrie T.

Check out a TikTok of the Medicube Glow Facial Serum in action. 

Promising review: "The serum is lightweight, absorbs fast, and has no strong scent. After about three weeks, those stubborn dark spots are visibly lighter, and my overall skin tone is brighter and more even. My texture feels smoother, and my skin is happily hydrated. The 5% tranexamic acid really seems to make a difference for fading spots, and it's been gentle on my sensitive skin. If you want a serum that brightens, evens tone, and tackles blemishes without feeling heavy, this is it. It's a new favorite!" —Amazon Customer

Check out a TikTok of the plug-in fly trap in action. 

Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. 

Get the device and two refill cards from Amazon for $13.18 (also available in a two-pack; you can also pick up refill packs separately for $6.97+).

Promising review: "I love this thing. I bought it on a whim after seeing so many TikToks about it, and I can now say I am obsessed with it. As soon as it arrived I wanted to try it out, so I started on an old, old stain on my rug, and imagine my surprise when it instantly came out (I had tried every cleaning product prior to this). Then I thought I would try my couch, and it now looks brand new. Next was my car. I've owned my car for 10 years, and it has fabric seats. Honestly, I was grossed out by how much brown liquid and dirt came out of those seats, but my car looks and smells amazing now. I would highly recommend this; easy to move around and clean rugs, couches, cars, chairs, and more." —Zoey

Promising review: "My boyfriend and I have been trying different products for a while now, and some work better than others for my face, and I feel like almost nothing works to minimize his pores and blackheads. We both have troubled areas around the nose. Well, I saw this on TikTok once and the little container was so cute. I had to look it up and its benefits. I ordered the little octopus scrub and noticed a HUGE difference within the second use, not only on my face, but my boyfriend's too!! He is obsessed and says 'we need to buy the whole skincare line' every time he washes his face. 🤣🤣💀" —Elizabeth M.

Promising review: "Works great! I saw a video for this product on TikTok and knew that I needed it in my life. I love it, and it helps keep my new car looking clean and new!" —Alison Crawford

Get it from Amazon for $19.99 (available in two sizes).

Watch on TikTok as one user goes from skeptic to believer! 

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Get it from Amazon for $9.99+ (available in three sizes).

Check out a TikTok of the nail veil in action. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

"Beautiful color: subtle but elegant. Lasts well. Small bottle, but plenty to use before it gets thicker. Would definitely buy again. Recommended." —Kokopelli

Londontown is a small business that specializes in nail care products. 

Get it from Amazon for $20 (available in 10 shades). 

Check out a TikTok of the serum in action. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).

Promising review: "I have a golden retriever, and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie; this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout, and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in three colors). 

Promising review: "So of course I saw this product on TikTok...and added it to the list of things that TikTok made me buy. But I'm very glad that I did. I have a Siberian husky who sheds a LOT...and in all seasons. I use this on my carpet before vacuuming, and it loosens up the hair so easily that my vacuum never got. I never realized I had that much dog hair caked into my carpet until I used this!" —Alyssa Frey

Check out a TikTok of the sandwich cutter in action. 

Promising review: "I’ve tried three other gadgets that advertised that they make Uncrustable sandwiches, and this is the only one that’s made a perfect one. My kid’s sandwiches have remained completely sealed and mess-free while eating. I bought this one to prepare peanut butter and jelly for a four-day trip across the country. Not a single time did I need to baby wipe my toddlers cause they were a sticky mess from jelly. I have made Uncrustables fresh and frozen to defrost later, and it’s all stayed sealed. I absolutely recommend.' —Elizabeth Monroe

Get it from Amazon for $7.98 (available in seven colors). 

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (available in four formulas).

* TikTok-Approved Products To Recommend To Your Friends Before They See Them On Reels In Two Weeks

* Beauty Products That Prove Some Things Are Trendy For A Reason (They Work)

* Products From Amazon’s “Trending” List That Are Perfect For Summer

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.