BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Deals that’ll have you feeling like a fancy-pants — but not spending like one.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Psst! Tons of other Tarte products are on sale, including the Tarte Shape Tape concealer and the Maracuja Juicy Lip Plump.

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black)

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.99 (typically $12; available in four colors) 

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $9.50 (originally $25; available in 40 shades and a mini size)

Check out a TikTok of the wrinkle balm in action.

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.24 (originally $23.99; available in five styles)

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Price: $9.95+ (typically $12.95; available in a steel or rose quartz rollerball) 

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $15.96 (originally $24; available in seven flavors, including Peach, Berry, Grapefruit, Vanilla, Watermelon Pop, and Gummy Bear) — and check out more Laneige Prime Day deals on Amazon!

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Price: $6.99+ (typically $9.99; available in two sizes) 

Check out a TikTok of the Laneige Neo Blurring Powder in action.

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Check out a TikTok of the Yankee Candles in action.

Promising review: "The Yankee Candle Pink Sands is one of those rare scents that manages to be incredibly evocative without being overwhelming. From the moment you light it, the room is filled with a beautiful, complex blend of bright citrus, sweet floral notes, and a hint of spicy vanilla. It genuinely feels like a tropical escape, bringing to mind white sand beaches and warm ocean breezes. It’s a sophisticated fragrance that works perfectly in a living room or bathroom, providing a fresh, clean atmosphere that lingers long after the candle has been extinguished." —Moon

Price: $14.99 for Clean Cotton and $14.99 for Pink Sands (all typically $24.99) — check out the Yankee Candle Amazon storefront for miles of Prime Day deals!)

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Check out a TikTok of the serum in action.

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Price: $13.29 (typically $18.99; available in two sizes, a mist style, and four other formulas)

Promising review: "So comfy and they look just like the photo! The quality is great, they aren't see-through, and I love the bright color! They fit true to size. They are definitely a great value for the money." —Hope

Price: $8.99 (typically $14.99; available in sizes XS–XXL and 20 styles) 

Check out a TikTok of the PDRN cream in action. 

Promising review: "Absolutely in love with this jelly cream. My skin looks amazing — no more chafing and peeling, and it feels and looks 'bouncy' and glowing, it’s hard to explain. As for people saying it’s sticky — they must be using way too much!! It dries beautifully, not sticky. A little goes A LONG way. This little tub should last a year or more easily. I use it under my Tret at night too. Love it!" —Beachy1

Promising review: "Perfect coverage. I get compliments every time I wear it. Ordered the red color, which I usually hate, and only buy neutrals, but this one is gorgeous. Size large fits my 34DDD. Fabric underneath the buttons is genius. Getting on here to order more colors." —Brooke LT

Price: $14.24 (typically $19.99; available in sizes S–XL and nine colors) 

Promising review: "I found a new favorite brand of affordable polarized sunglasses. The lenses are amazing. Great at the beach. Total clear, beautiful color. These dark lenses offer intense protection, but the lighter color SOJOS lens offers great protection too. They fit, feel, and look great for very cheap." —Rionach

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "Omg! It’s better than I thought. I am a Black woman who suffers from dry skin in the winter season, but this oil is amazing, smooth, light, and smells good. This oil is great for helping skin glow with a light glimmer of glitter. I would say this is a must-buy for women of color. Yeah, thank me later, sis." —Amazon Customer

I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!

Price: $7.59 (typically $9.99; available in eight sets)

Patchology is a small business that specializes in beauty products like patches, masks, and skincare.

Promising review: "Super hydrating for my feet! You can usually see when my feet are dry, but when I use this, they stay hydrated for a week after use! Love these!" —Michelle

The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.

Price: $4.80 (originally $6; available in four shades)

Promising review: "This lip balm set is pure happiness in a pack — I’m obsessed. First off, the flavors are so good. Not overpowering, just light, sweet, and actually enjoyable every time you put it on. It makes me want to keep reapplying, which honestly says a lot. The formula is super smooth and hydrating without feeling heavy or greasy. My lips stay soft for hours, and I don’t feel like I have to constantly reapply like with other balms. And can we talk about how cute these are? The packaging alone is a whole vibe. Throw one in your bag, your car, your desk — you’re covered everywhere." —Angela D. 

Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising review: "Hubby bought these for me because I work full time and just decided to go back to school full time, and he figured I'd be a little stressed, haha. They all smell wonderful, they work great, they'll definitely help me calm down, especially during exam time at school or budget season at work." —Tyleena Gloeker

Price: $9.49 (typically $12.99; available in two styles).

Promising review: "These gel eye patches have quickly become a staple in my routine, and for good reason — they deliver fantastic results. I've struggled with the appearance of dark circles and general puffiness, especially on days when I don't get enough sleep. After just a few uses of these patches, I've noticed a significant improvement. My under-eye area looks brighter, more hydrated, and much less tired. They're so easy to use and feel incredibly refreshing, especially if I pop them in the fridge for a few minutes before applying. Five stars without a doubt — they've truly made a visible difference for me!" —Shana Daniels Gardner

Price: $16.90 for 30 pairs (typically $21.90) 

Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin

"These are the best quality earbuds for the price! I found them through TikTok and have zero regrets. I’d definitely repurchase if needed." —Hamrick

Price: $23.24+ (typically $35.99; available in nine colors)

Patchology is a small business that specializes in beauty products like patches, masks, and skincare.

Promising review: "This is my FAVORITE brand! It hydrates my skin and reduces puffiness, and I don’t fear breakouts or reactions like I do with other brands. The birthday packaging is so cute, and I loved the smell. I want 100 more of these!" —Kaylie Endres

Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa 

Price: $18.99 (typically $25.99; available in women's sizes S–XXL and discounted in 12 colors)

Craftmix is a small business that specializes in instant drink mixers.

Promising review: "I am new to mixing cocktails, having never mixed them at home. This made the process easy. The end result was great. I bought a package of 12. I have shared the packets with friends and family so they could also try. I will be a returning customer." —Lee

Price: $11.99 (typically $14.99; available in thirteen other flavors and a variety pack).

Promising review: "I get so many compliments! It's so comfy! Perfect for walking and hiking or even running errands! I want to buy it in every color!!!" —Addison Dalton 

Price: $24.99 (typically $34.89; available in sizes S–XL and ten colors) 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I am obsessed with glitter and shimmer, anything that gives me the skin of a killer. And this is my favorite sunscreen. It makes me sparkle like a troll for sure, and I don't get sunburnt. Plus, I don't forget to reapply because I want to keep shimmering in the sun!!" —eloisa

Price: $18.95 (typically $23.99; available in silver and gold) 

Promising review: "Stunning! I have been seeing a lot of fun drinkware at stores recently. However, the glass is always paper thin and looks to fragile to be used. So I gave these ones a try. Yes, these are it! The glass is thick, the stem it sturdy, the colors are fun, the shape is interesting. I am obsessed. You'll find me sipping my lemon water out of these from now on!" —Amanda

Price: $17.59 for a set of two (typically $21.99; also available in a clear color and in a taller glass style). 

Nexon Botanics is a small business that specializes in products made with organic essential oils.

Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising review: "I love the calming scent of Sleep Zen! Every night before bed, I rub a little on my pillow. While it's not a magic solution, I find it helps me unwind and settle into sleep more easily. It's a great alternative to taking melatonin for me personally." —Justin M.

Price: $8.50 (typically $11.99; available in ten other scents)

Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it (particularly this gold-plated ring and these chunky gold-plated earrings!). Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

Promising review: "These earrings are the perfect size and look for everyday and also dressing up. I packed these for a recent resort trip with my husband’s company, and they were perfect for plane travel, wearing with swimsuits, and dressing up for fancy restaurants. The price is really great for such high quality. The earrings didn’t tarnish from pool, shower, or ocean water. The clasp has never come undone." —Reilly S. Leonard 

Price: $11.16 (typically $13.95; available in two finishes) 

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.