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Jaw-dropping prices on jaw-dropping products…what more could you want?

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I love this air purifier. I have owned one for a bit and decided I needed a second for another room. The quality is incredible. Pros: easy to clean, easy to use, adaptable for various times of the day (night mode, three levels, new filter light, etc.), inexpensive for the quality. As someone who has had asthma since 6 months of age, I highly recommend it!!" —Fort Worth Cathy

Price: $68.94 (originally $89.99), and check out more Levoit deals here

Psst! Tarte's Shape Tape Concealer and Maracuja Juicy Lip Plump are also 40% off! 

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black and two sizes), and see more Tarte deals here.

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

Price $38.40 (originally $44) — and shop all the Sol De Janeiro deals here

Promising review: "As someone with two dogs and a cat, this vacuum keeps up with them. If you know anything about German shepherds, then you know they shed 😅 I vacuum every three to four days and needed a heavy-duty vacuum that could also be used on hardwood floors. This vacuum does a phenomenal job of collecting all the pet hair." —Angelica

Price: $119.98 (originally $199.99 — and shop the rest of Bissell's Prime Day deals here)

Promising reviews: "This product is a WOW!! You only use it every three to four shampoos and it makes a remarkable difference in the look of your hair after use. My hair is noticeably smoother and controlled. My only wish is that it had a fragrance. It doesn't smell badly, it just doesn't smell nice and I love hair fragrance. Otherwise, it is a 'must have' for blow drying and other heat styling." —M-J

"When I first saw the advertisement for this product, I thought it was too good to be true, so I purchased it to see if it truly worked, and it absolutely did... I have 4c hair and everything I have ever used never worked — my hair would get frizzy or even go back to curly as soon as I stepped outside. I had no frizz, no static, and my hair was SO SOFT and it lasted a week and a half. I LOVE this product." —Chy Marie

Price: $19.60 (originally $30). It's also available in an extra-strength version and a version for curly hair — both of which are 30% off! And check out more ColorWow deals here.

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (typically $18.90; also available in four other formulas), and see more Medicube deals here

Promising review: "My feet used to be horribly dry, itchy, and cracked with thick calluses. I started using Baby Foot every couple of months a year ago, and my feet are now soft and smooth. Make sure to soak your feet before using and then again at least once a few days later. I leave the booties on for longer than the instructions, usually around two hours. It doesn’t burn or irritate my skin. A few days later, the top layer of skin starts peeling all over. It’s REALLY gross-looking, so make sure you don’t need to show your feet for about two weeks! The results are amazing, so it’s totally worth it! Calluses improve dramatically with one treatment but bad calluses may need a couple of treatments to go away. Make sure to wait at least two weeks before using again. I’ve recommended to all my friends and family. Seems to work for all skin types." —Mostly Maven

Price: $19.99 (originally $25) — and shop all the Baby Foot deals here

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Price: $4.80 (originally $6; available in two shades) — check out more Catrice deals here. 

Here's what one of our BuzzFeed Shopping writers, Emma Lord, has to say: "I love it just after the first few days of use! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively." 

Promising review: "I'm amazed at how well this toothbrush cleans my teeth — it definitely gets between the teeth and also, more importantly for me, gets in the small, deep crevices in my molars where I always have food stuck, and regular toothbrushes couldn't get stuff out. I brush more often (after meals/snacks) because of how effective it is. As stated, definitely go easy around the gums. The bristles feel soft, but will cause your gums to bleed if you use regular pressure. Nice and easy does the trick, SO WELL!" —Jason A.

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

Price: $5.99 for a pack of two (originally $9.99)

Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops but it didn't work as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven't broken out. I use this twice a day, and it works well under makeup. It'll give you glowy skin if you're one of those who loves dewy look. I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" —Reynalyn Canillo

Price: $15.40 (originally $22), and check out all Anua deals here

Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice

Promising review: "Yup, saw it on TikTok and had to buy it. My car's upholstery was so dirty from my dogs and years of NOT getting it deep cleaned. This is a game changer. I should've taken a before and after because it was awesome. Not to mention how satisfying it is seeing the dirty water get sucked back into the tank. Easy to prep. Easy to use. Easy to clean. I definitely recommend. This will be perfect for other things in the house as well because if it can tackle MY car with two big dogs, it's gold." —Taylor L.

Price: $94.99 (originally $129.99; non-Prime members can get it for $123.99) — and shop all the Bissell deals here

It comes with 44 strips total: enough for 20 regular treatments and two one-hour express treatments.

Promising review: "I haven't used Crest White Strips in over 5 years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about 4 times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (typically $45.99) — and check out more Crest deals here.

Promising review: "Stop looking for other nipple covers. I can't tell you how many nipple covers I've wasted money on for them to be terrible. These actually stick, are seamless, and are easy to clean!" —CK

Price: $17.85 (originally $28.50; available in five shades and three sizes).

The high-density sponges are squishy on the inside with an emery layer on the outside. They can be cut into smaller chunks for cleaning nooks and crannies. 

Promising review: "Nice and thin. You'll find so many more uses for these around the house than just getting stuff off the underside of cookware! I had hard, scaly water deposits on the glass surrounding our powder room faucet (one of those fancy, highfalutin modern-looking things). I've tried everything for four years to get this stuff off. One day, I thought, maybe I'll try my sponges. Took it all off super easily!!!! Faucet looks like new. My only rec is to spot-test your item first before using it because it will scratch certain surfaces if you scrub too aggressively (for example, it gets the burned-on, weird stuff off of the bottom of my fave Our Place pan, but I rubbed too hard in one spot and it took the color right off lol)." —Hoarder

Price: $6.63 for eight (originally $8.29; available in two thicknesses and colors)

Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide relief to my irritated skin. My sister recommended it to me when I was looking for a moisturizer after a severe sunburn that left my nose blistered and raw. I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon my face is almost completely healed. The cream prevented peeling, and helped clear up my rosacea skin irritation! I’m completely amazed! I’ve applied less than a dime size over my face four times! My skin has truly never felt better! It’s got to be witchcraft because not even the different RXs I’ve tried over the years have produced these results. *I will note there was a very mild sting that lasted a couple seconds when initially applying but that was likely due to the raw skin. It was completely bearable." —Amazon Customer

Price: $14.95 for the 2-ounce bottle (typically $31; available in two smaller sizes) — see more Deakl, Klairs deals here.

Check out a TikTok of the laundry spray in action.

My colleague Emma Lord is a huge fan: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!

You can also score 20% off the brand's wildly popular hydrocolloid nose patches!

Promising reviews: "The holy grail of pimple patches. None will ever compare. I've tried different brands. This one I keep coming back to! The adhesion is pretty good. Make sure your face is cleansed and completely dry. I made the mistake of moisturizing on accident first and then the patch doesn't stick well. Don't be like me! Most of the time it works great. Next morning that gunk will be GONE! If it's a little baby pimple/or too early for the patch, then sometimes it doesn't work but that's most likely because it wasn't ready. Anyway, love this stuff and will be repurchasing!!" —LB

Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, nose strips, and more!

Price: $10.39 (originally $12.99; also available in a pack of 72) — and check out more Mighty Patch deals here.

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Promising review: "My cat sheds and I saw this on TikTok and very much thought of it as an impulsive purchase at first for its price tag. But no, this is a very very necessary item in my day to day life. Does it pick up every single hair leaving everything completely hairless, not really, it can be difficult to pick up hair from difficult crevices/corners and hair that's trapped within woven fabrics/upholsteries — HOWEVER — it does a wayyy wayyy better dang job than a lint roller or other products that rival this. My mother picked up something from a competitor and it did not clean up the hair as well as this did. I keep getting these for my pet-having friends as gifts because it's truly a holy grail product. I like that it picks up human hair too because as a long hair haver I can shed about as much as my cat does. It's a durable product too, I've had mine for about a year now and it still works like it used to and it's fairly easy to clean the inside." —Connie

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores; it is not the product bunching up. My problem areas were so much smoother after using and were left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this well on everyone on the first try, and it worked on his nose as well. Amazing stuff. 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Price: $12.90+ (typically $21+; available in two sizes)

Promising reviews: "This product is amazing! It makes cleaning so much easier and takes way less time! I used to hate cleaning my baseboards, but this product has made cleaning it so easy that I actually don't mind doing it anymore! It is also great for blinds as well! Definitely worth it!" —Julia

"I rarely review products, but this little sponge literally changed my life! It picks up EVERYthing in one swipe! Hard water marks on your bathroom mirror, no problem! Hair clippings on your sink and counter, one swipe and they are gone! Dusty blinds? Swoosh, swoosh, swipe! And ala-presto ka-bam, like magic, they are perfect and dust-free! I just need one of these for my floors! I love, love, love how the sponge picks up everything, and with a little running water, all the dust, hair, muck, and guck just rinsed away! This will not disappoint! Thank you!" —DayDreamer

Price: $7.74 for a pack of four (originally $9.99; available in six color packs and also in packs of two and eight)

It's especially recommended for rough/uneven spots on elbows, knees, and the underarm area, as retinol can help bring new skin to the surface.

Promising review: "I’ve been using this product for a month and I’ve gotten so many compliments on my skin! I have highly sensitive skin that does not tolerate products with fragrance. And my skin loves it! The trick is to start slow with the product. And follow the instructions on the inside of the box. You don’t need product all over your face like the influencers show. You need very small amounts! Also, I follow it up with moisturizer and only use it at night. I’m only using it two to three days a week and then cycling with vitamin C products on the days I don’t use it. It’s helped with the fine lines on my forehead, acne on my cheeks, chin, jaw, and nose, and hyperpigmentation, and overall the dullness and texture of my skin." —Kiki M. 

Promising review: "So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a 'full face of makeup at all times' kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even." —Adrienne Jerkins

Promising review: "I love the overall quality and the way it turned my overly dry skin around my finger nails to soft and healthy looking in just two applications. I saw results after first application but after the second one it was like I never had the issue. The size is adequate as you only need a small amount and very easy to apply. Once applied, it soaks in quickly and feels lightweight. The scent isn’t offensive or too strong." —Dmlyle

Price: $7.99+ (originally $9.99+; available in three sizes and two packs)

Promising review: "My natural nails are horrible! They are and thin and brittle, and have a tendency to split, peel and break. Consequently, I wore acrylic nails for several years until I got tired of leaving so much money at the nail salon. When I soaked off the acrylics, my nails were, of course, worse than ever, and nothing I tried seemed to restore them to even their original condition until I found Hard as Hoof Nail Strengthening Cream. I rub this into my cuticles and nail beds several time a day and after two months my nails are hard and much thicker with no breaking or splitting. For the first time since I took off the acrylics, my nails are growing past my finger tips. This cream is a keeper, just ordered my second jar and I'll never again be without it." —M. Hill

Price: $8.87 (originally $12.99; also available in unscented, cherry almond, and shea butter formulas)

Plus, removing all that excess dead skin can help with everything from preventing razor bumps and ingrown hairs before shaving, smoothing away bumps caused by Keratosis pilaris, and prepping your skin for the perfect streak-free self-tan.  

Promising review: "This exfoliating glove works really well in the shower, removing dead skin and leaving your skin feeling noticeably smooth and refreshed. It’s effective without being too harsh, making it great for regular use on different areas of the body. Overall, it’s an easy and affordable way to upgrade your skincare routine with real results." —Amazon Customer

Price: $14.99+ (available in two sizes and two colors).

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Price: $16.09 (originally $22.99) and see more Mise En Scene deals here

Promising review: "I have used this all day since I got it! Will be buying more!!! Excellent for stainless steel. I had some rust stains on some white ceramic dishes. Removed the stains effortlessly without damaging the finish. Far exceeded my expectations. Goes a very long way. Barely made a dent in the jar, which was priced reasonably. Sinks repel water and remain streak-free." —Jerithom

Price: $12.74 (originally $15.99; available in five scents)

Check out a TikTok of the biotin shampoo in action. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising reviews: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

"This shampoo is like NOTHING I've ever tried in the past. The way my 4C hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —Jae

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.

Price: $11.95 (originally $14.95; available in seven scents and four sizes)

Promising review: "I've been looking for something for years that would work on my wiry, coarse, and sparse eyebrows. I never understood how people were achieving beautiful brows. I tried every drugstore product from powders to mascara-style gels to pencils. I got close with a thin-tipped eyebrow pencil, but it was waxy and came out too thick. This Anastasia eyebrow pencil is AMAZING. I finally found something that gives me the look I've been trying to find. It's not waxy, it goes on smooth, and puts down enough color. The color shade is also great. The spoolie at the end is not wimpy, and it's stiff enough to work well on coarse brows. I just love it." —Chelsea

Price: $18.20 (originally $26; available in 12 shades), and see more Anastasia Beverly Hills deals here

Each one lasts about 1 to 3 months after installation depending on your home's allergens.

These come with a Velcro-like adhesive that allows you to easily replace the filters. Some reviewers noted that when they removed the adhesive, it peeled the finish off their fans. Consider installing the filters with Command strips if you're concerned about that!

Promising review: "I wasn't sure what to expect when purchasing these, but now they are a staple in every room of our house. Within three days, the air smelled crisper, and it was easier to breathe in our home. So simple and effective!" —Haylee Marez

Price: $18.39 for a three-pack (originally $22.99; also available in a five-pack)

Promising review: "Simply the best! And it’s teenager approved, so that says something. The formula of this mascara is perfection right out of the tube. There is no need to finesse the mascara and the wand to get rid of clumps or excess product. I’ve been using L’Oreal Voluminous for decades, but this mascara beats that 100%. It lengthens and thickens perfectly. Remarkable product." —MidwestGal

Price: $3.98 (originally $4.99; available in four shades and as a three-pack), and see all Essence deals here

Promising review: "So far excellent, my skin looks better even after one week of use, every other night. No irritation at all. Looking forward to the results after a couple of months!" —SJ

Price: $15.99 (originally $19.99), and check out more Meditherapy deals here.

Start by saturating the area with a few sprays, let it sit 5–10 minutes, then blot the stain away and air dry. For deep odors, apply the spray to the area, let sit for at least an hour, place a towel and weighted object on top to remove residual liquid, then give it a vacuum once it's dry.

Promising review: "This product is great and works well. I have had a long-standing pet urine smell in the 1930s wood floors from a prior occupant. After several applications, the smell is gone. The product has a mild pleasing smell that dissipates over time, which I really appreciate given my sensitivity to smells. Highly recommended." —Roberto 

Promising review: "This is one of the favorite things I've ever purchased from Amazon! They are so customizable and allow you to cut them and shape them to any drawer size. I think this will be my go-to gift for all of my friends who love cooking as much as I do! Freeing up cabinet space and having something that can so easily be rinsed off in the sink makes this a for sure buy!" —momonono

Price: $13.29 for a pack of six (originally $19.99)

Promising reviews: "This brand of oil is by far the best I’ve used. The fragrance, drying power, and moisturizing are just what my curly hair needs. It protects hair when using hair dryers, curlers, etc., without weighing it down. It’s a great finishing product, too. Use just a small amount… it goes a long way!" —Tonytex

"I have natural hair, 4b/4c, and I’ve been using this oil for some months now. I don’t like to review, but I had to because this oil kept me from losing all my hair due to extreme breakage from heat styling. It helps keep my hair straight. If it got frizzy, I would apply a tiny amount and wrap my hair in a duby, and it will look nice again. I hope this review helps someone who was skeptical decide to try this product because it is worth it. Buy the small size like I did. It lasts forever." —Hanna

Price: $16+ (originally $20+; available in three sizes), and see more Moroccanoil deals here.

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.