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Here's What Parents Should Actually Buy During Prime Day
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Kids are expensive, so these smart savings on even smarter products are 100% worth it. I have been a BuzzFeed Shopping writer since 2017, with a focus on unique, practical products, up-to-date parenting finds, and up-and-coming home decor. Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change! Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here. There's a max weight is 220 pounds per person and a total weight capacity is 500 pounds. Promising review: "Like many parents, we are always looking for ways to give our little acceptable outlets for his energy. We retooled a spare room for his playroom and looked for something that would look great, hold up to abuse, give him hours of fun, and be a good value. This structure ticked all the boxes. We were a bit intimidated by the assembly, but it was completely unnecessary! The instructions are clear, well documented, you can see every screw in the picture which is incredibly rare. Every piece lined up exactly right. This is a stellar value and we are so happy we made this purchase." —Katherine Price: $449 (typically $649; available in two sizes) – shop all the Avenlur deals here Promising review: "We are IN LOVE. This rolls like a dream and looks so sleek. I love that there are so many different ways to set it up. The basket has plenty of storage space. When you fold it up to put it in the car it is a little bulky, but that doesn’t bother me. It is super easy to fold and change out the different parts. Overall the value is amazing and I am very pleased." —Bella Price: $565.22 (originally $699.99) — shop all the MomCozy deals here It comes with a charging case that gives up to five days' worth of power. Some reviewers note that you shouldn't fill these to the top because it gets hard to pour. Promising review: "I’ve been using this Eufy hands-free pump for months now, and wow — this has easily become my favorite pump. I’m going 8 months strong breastfeeding, and this has been my go-to partner. All in all, this pump has been a total game-changer, and I’d recommend it in a heartbeat." —Brittany Price: $229.99 (originally $349.99; this is a Prime-exclusive deal, non-Prime members can get it for $242.09) — shop Eufy's wide range of deals here Check out a TikTok of the Graco TriRide 3-in-1 convertible car seat in action. For parents especially concerned with safety features, multiple reviewers shared images of large crashes in the reviews where their child and this car seat were unharmed. Promising review: "I purchased this car seat during the Prime Day sale and couldn't be happier with my decision. It fits my 1-year-old perfectly and feels super secure and well-padded. The installation was straightforward, and I love that it will grow with my child through different stages, such a great long-term investment. The quality is exactly what I expect from Graco, and getting it at a discounted price made it even better. Highly recommend for any parent looking for a safe, comfortable, and versatile car seat!" —Linda Delgado Price: $149.99 (typically $199.99; available in three colors, but the sale only applies to two) — shop Graco's deals here Why no, I have not seen Toy Story Five yet. Why do you ask? Promising review: "Why didn't I buy this sooner? This tablet is awesome. My 2yr old and soon to be 4yr old they have been sharing an old iPad mini and after constantly fighting (anyone with tots will understand) with sharing it I finally thought it was time to splurge on them getting one to themselves after constantly researching this seemed like a great choice and it was! It’s easy to use, has great performance and more importantly is very educational which is the best part it has loads of educational content for them so at least if they are gonna be on the tablet I know they are learning something while on it not to mention I love how I can stop them and monitor them on the tablet all from my phone. Great buy!" —KattieMae Price: $109.99 (originally $189.99; available in six styles, discount varies) — shop all the Fire Tablet deals here Promising review: "When I first got this air fryer, my husband told me that I had wasted my money. He doesn't say that any longer. The air fryer is a wonderful addition to our kitchen. I make things that I had never made before, and I have adapted many recipes so that I can cook them in it. It really comes in handy on hot days. I am very happy that I bought it, and so is my husband." —Just Terri Price: $79.99 (originally $149.99) — and shop all the Instant Pot deals here The set comes with translucent magnetic pieces to build 3D creations all day. Recommended for ages 3 and up. And! Magna-Tiles is a small business! Here's BuzzFeed Shopping editor Heather Braga: "My 3-year-old is a BIG fan of Magna-Tiles and, honestly, so am I. They're really fun to play with! There's so much you can build with them! You can choose to follow the guidebooks that come with the sets or go rogue and make your own masterpiece. We're also loving the glittery Magna-Tiles castle (which is also 30% off AND it comes with a dragon!) My favorite thing about them is how easy they are to clean up. While we *also* love Lego, they are a serious pain to clean. The Magna-Tiles take seconds to clean up because you can quickly stack them all magnetically then put them away. I'm aiming to make my life even EASIER by getting this Magna-Tile storage bin (which also comes with a cool play mat)." Promising reviews: "These magnets are great for independent toddler play! My 3-year-old loves building and creating with these. I suggest you buy a larger set. We have a set with over 100 pieces, but I bought this set as a Christmas gift! He is always wishing he had more pieces to finish his masterpieces." —Kayla M Price: $34.99 for a 32-piece set (originally $49.99) — and shop all the Magna-Tiles deals here Promising review: "The Alexa Fire Stick might be the greatest invention since drive-thru coffee. I plugged it in, blinked twice, and boom — it was up and running. I didn’t need a tech degree or a YouTube tutorial narrated by someone whispering in a British accent. Setup? Ridiculously simple. Navigation? Smooth like jazz. Lag? Nonexistent. This thing moves faster than I do when someone says, 'Free snacks in the break room.' I press the mic button and say, “Find mystery shows,” and Alexa serves them up like a psychic with a popcorn addiction. No scrolling, no back-and-forth, no spelling out titles like I’m on Wheel of Fortune. "The layout is clean and makes actual sense. Everything I want is right there. It’s like it knows I’m too tired to think after 8 p.m. and hands me exactly what I didn’t know I needed. Bonus: It’s tiny. I’ve lost it in the couch cushions twice, but it always comes back. Like a loyal little entertainment boomerang. If you’re tired of complicated remotes, laggy interfaces, and shouting, 'WHERE IS NETFLIX?' into the void — get this. Easy. Fast. Zero drama. Just like I pretend to be in real life." —momsaysitsgood Price: $24.99 (originally $49.99) — and shop all the Amazon Fire TV deals here Promising review: "Yup, saw it on TikTok and had to buy it. My car's upholstery was so dirty from my dogs and years of NOT getting it deep cleaned. This is a game changer. I should've taken a before and after because it was awesome. Not to mention how satisfying it is seeing the dirty water get sucked back into the tank. Easy to prep. Easy to use. Easy to clean. I definitely recommend. This will be perfect for other things in the house as well because if it can tackle MY car with two big dogs, it's gold." —Taylor L. Price: $94.99 (originally $129.99; non-Prime members can get it for $123.99) — and shop all the Bissell deals here Promising review: "I LOVE THIS. I am 14 and think this is great, not only for young kids, but also for teens! There are plenty of book options with the Amazon Kids subscription, and the two-year warranty gives my heart peace! The features like highlighting, taking notes, looking up words, having a vocabulary list, and the search bar make this thing so awesome! I would definitely recommend this to any big readers who want a better and more efficient way to read! The size is perfect, not too big, not too small." —Rose Price: $139.99 (originally $179.99; available in three styles) — you can find Kindle deals here Promising review: "I could not recommend this machine more! I was so tired of having a smoothie maker, food processor, cheese grater, and blender all in my cabinets. This Ninja is able to do all the work of those four machines in one compact system!!! We use ours almost daily. Whether it’s for smoothies for breakfast, shredding up cheese for lunch to make quesadillas, or mixing up our meatballs for supper! Such an amazing value for the price! And the icing on top of it all is how easy everything breaks apart and is easy to clean! The only con I have is the noise. I wasn’t expecting it to be so loud. As long as you can get past that, this is an absolutely amazing machine!!!" —Noël Price: $189.99 (originally $259.99) — and check out Ninja's other Prime Day deals The kit comes with a 1/2-gallon size, snack size, and two sandwich sizes. Here's what BuzzFeed editor Natalie Brown has to say about these: "I have had some since about 2016 and they still work like they're brand new. Yes, I dishwash them all the time, too!" Promising review: "I absolutely love these bags!! I have tried four or five different brands of reusable bags, and none of them compares to Stasher! The others have all lost the ability to reseal after a few uses, but these are still going strong! I use them in the freezer, as well." —Pinkskittlez84 Price: $34.98 (originally $57.99; this is a Prime-exclusive deal, non-Prime members can get it for $43.49) — find Stasher's featured deals here Promising review: "The setup was super easy with no wiring hassles. The two way audio with noise cancellation is great. Makes it much easier to communicate with delivery people or check in on the kids playing outside. Also the motion alerts are on point and very reliable." —Balyson Price: $34.99 (originally $99.99) — check out Blink deals here Here's a TikTok video that shows how to play. It requires AAA batteries, so pick some up here. BuzzFeed contributor John Mihaly has this to say about this game: "We love the classic version in our home, and it's been in heavy rotation since we got our hands on it. The object of the game is to finish a puzzle using all 12 Kanoodle pieces. The 2D version lies flat, while the 3D version (you can play both with this set) requires you to build a pyramid of pieces. Simple, fun, and challenging (harder puzzles reveal fewer pieces to start)." Promising review: "Very easy to use and fun for all ages. Great gift idea and is small and compact, so you can take it anywhere with you!" —Jocelyn Price: $17.99 (typically $24.99) — find more Educational Insights deals here Promising review: "I have this through subscription, it's so convenient! Not only do I not have to wait for someone to unlock these from a case, but by the time I’m running low on formula, a new batch automatically comes. I wish I had known about the price difference when I started giving formula 8 months ago. I would’ve started my subscription earlier." —Destno Price: $131.41 for three cans (list price $175.22; this is a prime-exclusive deal, non-prime members can get it for $170.84) — shop all the Similac formula deals Genuinely, my parent friends (I know of three families with this very maker!) have raved about this. My kid will eat anything as long as there is a side of rice beside it, but my trusty mini Dash rice cooker was really only for small servings and it has finally crashed after YEARS of heavy use. I've been hoping this would go on sale, waiting months to see if I could get a good price. So trust me when I say, I've been watching for a worthwhile discount, and it's finally the time to buy it! Promising review: "Superb sushi maker. When they say to buy a Zojirushi, there is a reason why. It's expensive, but I finally succeeded in making sushi rice using this. I had the less expensive Zojirushi rice cooker, 'no frills' model, for 25 years. This was well worth the upgrade. It's easier to cook with, a bit slower, but the results are amazing and simple. The cleanup is easy with a nice nonstick pot design that is easy to read. In general, a game changer for cooking rice, why did I wait so long..." —Karl Price: $189.99 for the 5.5-cup size (typically $245) — find a handful of Zojirushi deals here Here's what BuzzFeed contributor Samar Hadri has to say, "I loveee this handy device. I used to always stress when going out because although I could carry cold breastmilk, I still needed a way to heat it up in a hurry, no matter where I went. This was the solution to that problem! I keep this bottle strapped to my stroller at all times, so no matter when my daughter starts to cry for her milk, I can instantly start warming up the milk to her preferred temp! It's one of those devices you don't think you need when originally building a registry, but it's quick to prove itself as an absolute lifesaver a few months into parenthood!" Price: $63.98 (typically $79.99; available in two colors) — find more Momcozy deals here After working from home for the last three years, I've realized how much I value the air quality in my apartment. I live in an older building (think turn-of-the-century old), and there are lots of little holes and crevices where dirt, dust, and allergens can creep in. Coupled with the terrible air quality we've experienced in NYC because of wildfires in Canada a few months ago, the air in my home often triggers a sore throat, congestion, and sneezing fits in the morning. I have two air purifiers already, but I realized that buying replacement filters is ANNOYING and surprisingly expensive. The fact that this Shark air purifier can clean the air and doesn't need a filter replacement for five years is just *chef's kiss*. I keep this in the small office off the kitchen to help filter out odors from cooking, and it does a fantastic job. It also comes with a scented cartridge designed to keep your home smelling fresh. (Unfortunately, the scent gives me a headache, so I don't often have it running, but it does smell lovely!) Price: $99.99+ (originally $159.99+; available in eight colors/styles) – and shop all the Shark deals here Buzzfeed contributor Samar Hadri: "Um, hi, hello, I LOVE THIS!!!! I recently got this playset, and let me tell you: GAME. CHANGER. My daughter is still pretty young, but she's been lovingggg this baby swing. No longer do I need to trudge out and find a park three times a day — this is the perfect solution for a little one who loves to run around. My house is the new hot spot for my nieces and nephews, thanks to this. They literally beggg their parents to come to my house so that they can have fun on the swing and slide, without needing to actually go outdoors to a local park. And when I had guests come over for a dinner party just a few days after I first got this, I was super happy when I realized how easy it was to fold up and stick it into a closet. I literally almost cried tears of joy. If you have a little one, you need this ASAP." Price: $229 (originally $299) — check out more Avenlur deals here Promising review: "I love it! I've been contemplating buying a Hatch for a while now but I'm so glad I did. The unwind feature is my favorite because of the sunset light setting and calming sounds (which there a lot to choose from)! I also like how the light gradually brightens 30 minutes before your alarm to slowly wake you up. Set up was very easy! The app is also super simple to use and you can set up different routines! You also have access to different light and audio options for the unwind, sleep, or wake up session. Hatch does offer a paid membership to get access to more audio options but you have plenty to choose with the free version. So far, I'm very happy with my purchase and very much enjoy waking up peacefully compared to my phone alarm! Buy it!" —Itzel Price: $135.99 (originally $169.99; available in three colors) — and shop all the Hatch deals here All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze for 24 hours. You can then opt to add in mix-ins if you'd like, place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work! Promising review: "This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! Easy enough to find different recipes, and you can put in add-ins like chips, Reese's peanut butter cups, fruit, etc. The plus side — you KNOW what's in it!!" —DawnH Price: $199.95 (orginally $249.99) —shop all the Ninja deals here Heather Braga: This gadget is both a blessing and a curse. On the very positive side, my son loves it! He uses it to fill up cups, "clean" his toys, and tickle his own feet (adorable). I've used it to thoroughly wash his hair and rinse soap suds off of him in a bubble bath. However, I gotta warn any fellow parents that there is a VERY high chance you are going to get sprayed by your child at SOME point. If you don't mind getting a little wet on occasion, this toy is a 10/10. Promising review: "A baby registry must-have! I saw this item on TikTok and knew I had to have it! It’s great for all ages! My 3-month-old loves it and so does my 5-year-old! All you need are batteries and then your good to go!" —brittany Price: $19.96+ (originally $24.95; available in five colors) Heather Braga: These are some of our most-used products at home (also because my son loves to pump soap into cups and make them bubble over with running water during bath time haha). Both of my kids have somewhat sensitive skin but have no reaction to the Tubby Todd products, so I didn't think twice about ordering a set to my parents' home. The bottles of body wash and bubble bath are both 8.5 fl oz and will last us through SO many visits! My sister is also having a baby soon so I know she'll get some use out of them (and, of course, the All Over Ointment) before they have a chance to expire. Money well spent, IMO. Promising review: "We were recommended Tubby Todd after my baby developed mild eczema behind his knees. We began using the cream, and it virtually cured the condition within days. Now, we incorporate the shampoo and bubble bath into his daily routine, and he absolutely adores the bubbles. I feel confident bathing him, knowing that the products are plant-based. The refreshing scent of the bubble bath and shampoo is delightful. The unscented lotion is a pleasant touch. While the price is a bit high, I believe it’s worth it considering the exceptional quality of this product." —Savannah Price: $44.80 (originally $56) — find more Tubby Todd deals here Heather Braga: My son basically only slept in Carter's double-zip pajamas for the first 12 months of his life. The sizing is spot-on (which cannot be said for all baby clothing brands), and they wash really well (there is not much shrinking at all). The double-zip is ESSENTIAL, so I don't have to take his pajamas all the way off when quickly changing his diaper during the night. I also simply love how adorable they are! Both the cotton and fleece options have fun designs (including holiday themes) and often have cute little creatures on the feet, which make me squeal with delight every time I dress Noah in them. I've tried a lot of different pajamas, and these have simply become a staple in his closet. I've already started stocking up for Baby Girl. Price: $20.24 for a set of three (originally $27; available in sizes 6–24M, 2T–5T, and 10 style packs) — check out Carter's deals here Promising review: "As someone with two dogs and a cat, this vacuum keeps up with them. If you know anything about German shepherds, then you know they shed 😅 I vacuum every three to four days and needed a heavy-duty vacuum that could also be used on hardwood floors. This vacuum does a phenomenal job of collecting all the pet hair." —Angelica Price: $119.98 (originally $199.99) — shop the rest of Bissell's deals here Heather Braga: My son was gifted this TWICE last holiday season, and we enjoyed it so much we honestly just kept both and sent one to my in-laws' house. The songs themselves are fun (thankfully) and won't make you want to rip all of your hair out. It's super simple for kids to use; both my 3-year-old and 1-year-old play with it easily. They love having the power to create their own music listening sesh without the help of mom or dad, and I love that it comes with a stand for housing all of the "records." Price: $33.99 (originally $48.59) — check out all of the deals from Fisher Price It's recommended for children between 8 and 45 pounds and can be used in four different holding positions — feeding/breastfeeding, side carrying, front facing, and face-to-face. See why this mama calls the Tushbaby "the best invention for parents of young children" on TikTok. Promising review: "This has been one of MANY items I have purchased thanks to TikTok, and I'm glad I did. Super easy to use, easy to adjust, and most importantly it helps with support tremendously. It comes with pockets and a place to hold bottles/sippy cups, which can be very handy. My 8-month-old weights around 30–35 lbs, and he's basically attached to me 24/7, carrying all day was killing my back and arms! Thank God for this invention, my arms and back can rest." —Jennifer Calle Price: $63.74 (originally $84.99; available in two colors) — and shop all the TushBaby deals here Promising review: "We bought this one in the hopes of enough space for nieces and nephew to play too. Kid ages ranged from about 16 months to 6 and all 4 kids had a blast. The youngest sat in the lower basin to cool off while the older kids played with the rest. Was definitely worth it. We had countless hours of fun this summer." —Holly Lane Promising review: "Pretty pricey, but if you can swing it, totally worth it. As an exclusive pumper, this bottle washer has saved my hands from drying out and hours of manually washing bottle parts. I would not have made it this far exclusively pumping if I were still manually washing everything. It fits pump parts (Baby Buddha), plus two bottles, caps, and nipples (Phillips Avent). It can fit three bottles, but the cover will be a little off-kilter. "After about five months of use, it's still kickin'. No leaking. Washing tablets are a little pricey and sometimes out of stock, but a drop of dishwashing gel (gel, not liquid!) will do in a pinch. Highly recommend. A must-have on your baby registry." —Jules Price: $239.99 (originally $299.99) — find more Momcozy deals here I've had this set for ages and am happy to report they are still worth recommending to this day! My family eats leftovers every week and I credit these containers for making that possible. Our food stays fresh *and* my 2 1/2-year-old can even help us stack the containers in the fridge – my confidence in their leak-proof lids is that strong. Promising review: "For nearly all of my adult life, I was simply getting Gladware or Ziplock, letting them slowly deteriorate over the course of a few months, recycling them (or losing them), lather rinse repeat. It finally occurred to me to splurge on some good ones. I'm not one to review things very often, let alone food storage containers, but here we are. I've been so impressed and satisfied with these in just a few months that I feel compelled to tell y'all about them. They're super airtight, the plastic is crystal clear, and they've each been through the wash a dozen times with no particular sign of wear and tear yet. Usually by this point, the Ziplocs are cloudy, warped, have holes, etc. But these guys, they just keep ticking. We've put soup directly in them, frozen them, you name it. Worth the extra few bucks to keep a few more items out of the landfill." —Eric Beneau Price: $79.99 (typically $109.99; smaller sets are also on sale) — and shop all the Rubbermaid deals here Relatable is a small business that sells card games/toys, plushies, and pool floats. Check out a TikTok of the Silly Poopy in action. Promising review: "My 6- and 3-year-olds are OBSESSED. They play for an hour at least! Played with daily since we got it. When it’s my turn to hide, I make it tricky enough that I can actually be productive until it’s my turn again." —Cara Lentz Price: $8.49 (originally $11.97; also available as an egg, a ghost, or gingerbread) — find more Relatable deals here —Quirky Things On Sale For Prime Day You Won’t Be Able To Resist —Things You’ll Want To Splurge On During Prime Day —Things At Their Lowest-Ever Prices This Prime Day And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews in this post have been edited for length and clarity.