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As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.99 (typically $12; available in four colors) 

Promising review: "I’ve been using the Kill Lash Superproof mascara from Clio for a few months now, and it’s honestly the best mascara I’ve tried. For context, I have straight lashes and deep-set, hooded eyes, so most mascaras either won’t hold a curl or end up smudging under my eyes after a few hours. Even tubing mascaras, which I’ve had some success with, don’t really keep my lashes lifted and tend to come off too easily. This one is completely different. It actually holds the curl I put in at the start of the day and keeps it there. I’ve worn it for 12+ hours, and my lashes still looked lifted, which is something I’m just not used to. Normally, my lashes drop within 30 minutes, no matter what I do." —Cirecy

Psst — BuzzFeeder Elizabeth Lilly says this is so smudgeproof that it's a little hard to get off, so you might want to invest in the Kill Lash Mascara Remover, too! 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Price: $9.95+ (typically $12.95; available in a steel or rose quartz rollerball) 

Promising review: "Wow, wow, wow! What an amazing product. As RVers, we find this collapsible cooler incredibly useful. The overall quality is very good, and the lid provides an excellent seal. The cooler collapses into a compact package that stores easily in an RV or vehicle, as shown in our SUV photo. We have used this cooler on multiple grocery runs and have experienced no issues keeping food and beverages cold with reusable ice packs. For RVers, campers, or anyone short on storage space, this cooler is an easy recommendation." —MKWilli

Price: $139.99+ for the 35-qt. size (originally $199.99; available in three sizes)

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Check out a TikTok of the PDRN cream in action. 

Promising review: "Absolutely in love with this jelly cream. My skin looks amazing — no more chafing and peeling, and it feels and looks 'bouncy' and glowing, it’s hard to explain. As for people saying it’s sticky — they must be using way too much!! It dries beautifully, not sticky. A little goes A LONG way. This little tub should last a year or more easily. I use it under my Tret at night too. Love it!" —Beachy1

Promising review: "These gel eye patches have quickly become a staple in my routine, and for good reason — they deliver fantastic results. I've struggled with the appearance of dark circles and general puffiness, especially on days when I don't get enough sleep. After just a few uses of these patches, I've noticed a significant improvement. My under-eye area looks brighter, more hydrated, and much less tired. They're so easy to use and feel incredibly refreshing, especially if I pop them in the fridge for a few minutes before applying. Five stars without a doubt — they've truly made a visible difference for me!" —Shana Daniels Gardner

Price: $16.90 for 30 pairs (typically $21.90) 

Promising review: "This lip balm set is pure happiness in a pack — I’m obsessed. First off, the flavors are so good. Not overpowering, just light, sweet, and actually enjoyable every time you put it on. It makes me want to keep reapplying, which honestly says a lot. The formula is super smooth and hydrating without feeling heavy or greasy. My lips stay soft for hours, and I don’t feel like I have to constantly reapply like with other balms. And can we talk about how cute these are? The packaging alone is a whole vibe. Throw one in your bag, your car, your desk — you’re covered everywhere." —Angela D. 

Check out a TikTok of the sunglass goggles in action. 

Promising review: "I saw a video of these and immediately purchased them, but I honestly could not recommend these more! They are the only goggles I have ever had that do not fog up! Not to mention they are so cute and the tint is really nice!" —Morgan

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Promising review: "I found a new favorite brand of affordable polarized sunglasses. The lenses are amazing. Great at the beach. Total clear, beautiful color. These dark lenses offer intense protection, but the lighter color SOJOS lens offers great protection too. They fit, feel, and look great for very cheap." —Rionach

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I am obsessed with glitter and shimmer, anything that gives me the skin of a killer. And this is my favorite sunscreen. It makes me sparkle like a troll for sure, and I don't get sunburnt. Plus, I don't forget to reapply because I want to keep shimmering in the sun!!" —eloisa

Price: $18.95 (typically $23.99; available in silver and gold) 

FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic. 

Promising review: "This has quickly become one of my new favorites. Living with an autoimmune disorder means hydration is not optional for me — it is a must — and these Liquid I.V. Sugar-Free Ring Pop Cherry packets are now stocked everywhere: my purse, my car, my kitchen, and my office. The flavor is fun, nostalgic, and actually enjoyable without being overly sweet. I love that it is sugar-free but still gives me the electrolyte support I need when I feel drained, dry, or just need a hydration boost." —Christina

Price: $14.70 for a pack of 16 (typically $21) 

Promising review: "Perfect coverage. I get compliments every time I wear it. Ordered the red color, which I usually hate, and only buy neutrals, but this one is gorgeous. Size large fits my 34DDD. Fabric underneath the buttons is genius. Getting on here to order more colors." —Brooke LT

Price: $14.24 (typically $19.99; available in sizes S–XL and nine colors) 

For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it (particularly this gold-plated ring and these chunky gold-plated earrings!). Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

Promising review: "These earrings are the perfect size and look for everyday and also dressing up. I packed these for a recent resort trip with my husband’s company, and they were perfect for plane travel, wearing with swimsuits, and dressing up for fancy restaurants. The price is really great for such high quality. The earrings didn’t tarnish from pool, shower, or ocean water. The clasp has never come undone." —Reilly S. Leonard 

Price: $11.16 (typically $13.95; available in two finishes) 

Promising review: "Cute as heck. My little brother likes it. Very soft and squishy, but holds shape well. Seems larger than I expected for the price and very well constructed. Good value for the money." —SiejeCraft

Promising review: "Bought this because I was looking for a smaller version of the ChomChom. Works the same lint-wise, but the motion is different and easier for me because the handle aligns differently. Best I can describe, the Chom Chom has to go forward and backward, like away from and toward my body. This one goes side to side. And the smaller size is helpful." —Dolljrsw

Price: $9.49 for a set of two (originally $12.99) 

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Promising review: "This is the third waver I've bought in the past six months or so. The first one did a nice job on my hair, but I felt like it was damaging — I could see frizz that isn't usually there. The second one left my hair looking crimped, like I'd stepped out of the eighties. Thankfully, I found this one! It leaves my hair looking shiny and healthy, with just the perfect amount of wave! I thought I'd gotten it right with this one, but it was confirmed when the very first time I used it, not one, but two other women asked me if my hair just naturally makes these perfect waves--I wish! When I told them I'd used a waver, they wanted to know EXACTLY which one, and I had to look it up on Amazon — they both wrote it down. I can get looser waves by holding my hair in the waver for less time and more defined waves by keeping it in a few seconds longer. Either way, the waves will stay until I wash or wet my hair again. I'm really happy with this purchase." —LylaStylus

Price: $45.95 (originally $79.99) — and shop all the Wavytalk deals here! 

Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria

Price: $259.99+ (originally $349.99; several styles on sale)

Promising review: "This set of shoe washing bags turned out much better than I expected. The material is thick, so the shoes don't move around, and the soft inserts provide a truly deep clean from all sides. I especially liked the self-locking zipper, which prevents anything from opening during the wash cycle or getting tangled with other items. I tried washing sneakers and lightweight trainers both times. The results were excellent, leaving the shoes looking like new. After drying, the bags retained their shape and looked like new, so they'll definitely last a long time. A great accessory that saves time and takes care of your shoes." —Amazon Customer

Price: $14.40 (typically $19.99; available in five colors) 

Promising review: "It locks onto my KitchenAid mixer bowl securely and doesn't budge, even at medium speeds. I love that I can add ingredients without stopping the mixer. The engineering is spot-on!" —Coy

Price: $7.59+ (typically $9.99; available in five colors) 

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.