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Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Mallory Mower: The pictures above (left) is of my daughter and her Toniebox. She is nearly three and her favorite part is organizing and playing with all the little characters. Our entire family loves the Animal World collection – the theme song is a constant hum in our house.

And here's what BuzzFeed Shopping editor Heather Braga has to say: "This toy has bought me so much time. My kids adore theirs — even though they're only 4 and 2 — they have no problem understanding how to turn the Toniebox on, change the volume, and place different characters on top to tell various stories. He's a big fan, as am I! It can also be used while it's charging, so there's no need to worry about your toddler having a meltdown if they want to play with it while the battery is drained (phew)."

There are so many different Tonies you can add to keep the fun going — check 'em out.

Price: $99.99 (originally $169.99; available in three colors) — shop all the Tonies Store deals here.

It's recommended for children between 8 and 45 pounds and can be used in four different holding positions — feeding/breastfeeding, side carrying, front facing, and face-to-face. See why this mama calls the Tushbaby "the best invention for parents of young children" on TikTok. 

Mallory Mower: A true Brooklynite, my daughter started *insisting* on walking outside at 11 months old. This side carrier helps us move things along faster when she gets tuckered out. I love using this on the subway, as she can sit down and move around without my needing to get her out of a carrier. It's also stellar for breastfeeding on the go, whether I'm sitting or standing. BTW, Tushbaby is a small biz run by three California mamas and specializes in products that bring a little more ease to everyday parenting life.

Promising review: "This has been one of MANY items I have purchased thanks to TikTok, and I'm glad I did. Super easy to use, easy to adjust, and most importantly it helps with support tremendously. It comes with pockets and a place to hold bottles/sippy cups, which can be very handy. My 8-month-old weights around 30–35 lbs, and he's basically attached to me 24/7, carrying all day was killing my back and arms! Thank God for this invention, my arms and back can rest." —Jennifer Calle

Price: $47.80+ (originally $84.99; available in five colors) — and shop all the TushBaby deals here

Natalie Brown: Granted, we needed the other stroller when our kiddo was a newborn and couldn't quite sit up by himself, but once he got to the point that he could, we left the other stroller at grandma's house to use there. The one-handed fold is SUCH a game-changer — like yes, convenient for travel, but don't you want that convenience literally all the time, including when you want to go for a walk around the neighborhood? I def do, and we take more walks because of it. The seat fully reclines for on-the-go naps, the basket underneath is surprisingly spacious, and the wheels have handled (easy) hikes on dirt paths just as well as sidewalks.

Promising review: "We love this stroller for travel and everyday errands! It performed excellently on our recent trip to Florida. Baby was comfortable, and it folded easily with one hand for the airplane boarding process. The only con is that there is no snack tray; however, there are universal snack trays available for purchase on Amazon." —Tess

Price: $151.99 (originally $189.99; four colorways on sale)

Mallory Mower: I am so, SO tempted to buy another set of these while they're on sale! I bought these for my daughter waaay before she was old enough to care, because I wanted to play with them myself! They're solid, made of high-quality materials (not plastic), and owned by a small business. Now that my kiddo is nearly two these have become a staple in our diaper bag on days at the park. We'll spend ages looking for special pieces, seeing if they fit, testing out different configurations, and then have a blast with some imagination play (these little critters get up to a lot of mischief!). Whether you're totally into playing fantastical, made-up games with your kids or need clear directions to create a little whimsy, these have got your back. I recommend them to every parent I know (and now, even those I don't – hi from me!).

Price: $25.99+ (originally $39.99; available in five on-sale set styles)

Rebecca O'Connell: I have the safari one, and I'm full of regret that I didn't see this moon version — it's so cute! I'll survive because my play mat is still amazing. Skip Hop makes really high-quality, super-adorable play gyms that survive washing and baby gnawing. Highly recommend! When not in use, the arches collapse for easy storage. 

Promising review: "It’s so big, comfy, fluffy, and gorgeous! It’s very much worth the price I paid for it. It can totally be used as a rug once the baby has outgrown it. It’s that nice. The toys that come with it are also very cute and of nice quality. The whole thing is great.10/10 absolutely in love with this celestial mat." —shannon

Price: $59.49 (originally $84.99; Prime member exclusive deal, non-members can get it for $59.49; also available in four other non-sale styles — see all Skip Hop deals here)

Note: This was designed for awake time only! 

Rebecca O'Connell: This was a huge staple for me when my baby was first born. It was amazing just to have somewhere to put the baby down for a minute. He absolutely loved lounging and relaxing in it while I either sat next to him or tried to get a couple chores done nearby. I usually kept a pee pad and swaddle over it in case he spit up or peed through the side of his diaper. 

Promising review: "Our baby loves this lightweight and comfortable lounger. The removable cover is a plus, too! The curve shape and lower sides allow our baby to feel snuggled, but also have the ability to move freely. Our baby prefers this over the original design. As a parent, I’m grateful for a safe place to set my baby — one of our favorite ways to use it is as a resting place when taking our baby in and out of the bath. Thank you, Snuggle Me Organic for another great product!" —Kay

Price: $84.99 (originally $119.99; available in six colors — see all Snuggle Me deals here)

Rebecca O'Connell: I tried popping one of these teethers in my 5-month-old baby's mouth like a pacifier, and he wasn't into it. Instead, he likes to hold the bristled section and gnaw on the silicone caterpillar loop. He loves these mushies so much, I make sure I always have at least two on hand when we leave the house. 

Promising review: "This teether has been such a lifesaver during the teething stage. The soft silicone is gentle on my baby’s gums, and the little massaging bristles seem to really help soothe discomfort. I love that it’s lightweight and easy for tiny hands to hold on their own, plus the pacifier-style design keeps it from constantly getting dropped. It’s also super easy to clean." —Kylie

Price: $7.99+ (originally $9.99+; available in two pack sizes and four colorways — see all Razbaby deals here)

Rebecca O'Connell: My baby has been obsessed with this toy since he got it at three months old. He likes to grab it with his arms and legs and then roll around while biting its face. Sometimes, I'll sit him in my lap and let him flip over the scales while I point out the different animals. During tummy time, he likes to crinkle the scales. It holds up to abuse, and I can see him loving this fish for many months to come! 

Promising review: "This is a well-made toy with bright colors, soft materials, and excellent quality. The size is perfect for little hands, and the different textures and features help keep children engaged. It is durable, attractive, and easy to use during play or therapy sessions. I am very happy with this purchase and would definitely recommend it." —Maria Tim

P.S. These come with an audio cable with an in-line microphone so you can use them without a Bluetooth connection or even when the battery is depleted!

Mallory Mower: These were my own summer Prime Day purchase two years ago! I'd had an older version for *several* years, and, like their predecessor, this new pair has basically become part of my body. Noise-canceling headphones were a really important tool for me to have on hand with my newborn. I love having them on during stressful nights of teething because they keep my tired self from going too wild when my kid just needs to be comforted. Bless. Bose.

Promising review: "It's hard to imagine that these headphones leave any room for improvement. Their spatiality and clarity are excellent. The accuracy of music reproduction is good enough even to pick up occasional flaws in the original recordings and/or differences in recording processes. Noise cancellation has improved dramatically vs Bose's original entry years ago. Great for use in a gym environment as well as airline travel." —Harrison

Price: $179+ (originally $349; available in seven on-sale colors)

Heather Braga: This gadget is both a blessing and a curse. On the very positive side, my son loves it! He uses it to fill up cups, "clean" his toys, and tickle his own feet (adorable). I've used it to thoroughly wash his hair and rinse soap suds off of him in a bubble bath. However, I gotta warn any fellow parents that there is a VERY high chance you are going to get sprayed by your child at SOME point. If you don't mind getting a little wet on occasion, this toy is a 10/10.

Promising review: "A baby registry must-have! I saw this item on TikTok and knew I had to have it! It’s great for all ages! My 3-month-old loves it and so does my 5-year-old! All you need are batteries and then your good to go!" —brittany

Price: $19.96+ (originally $24.95; available in five colors) 

Emma Lord: What I especially love about this is that you just "spray and go." As soon as the stain hits (or even long after!), I can spray it down, rub the solution into the fabric, and stick it into the laundry. By the time it comes out of the cycle, the stain is magically gone. I have used this on everything from pizza grease to spaghetti sauce to spit-up to baby poop to period blood (sorry, that escalated quickly). I don't have any before-and-after pictures because I keep panicking every time I see a stain and forget to document it, but that's how good this stuff is — there's not even a hint of the "before" in any of my "afters"! 

The set comes with translucent magnetic pieces to build 3D creations all day. Recommended for ages 3 and up. And! Magna-Tiles is a small business!

Heather Braga: My 4-year-old and 2-year-old are BIG fans of Magna-Tiles and, honestly, so am I. They're really fun to play with! There's so much you can build with them! You can choose to follow the guidebooks that come with the sets or go rogue and make your own masterpiece. My favorite thing about them is how easy they are to clean up. While we *also* love Lego, they are a serious pain to clean. The Magna-Tiles take seconds to clean up because you can quickly stack them all magnetically then put them away. I've also made my life even EASIER by getting this Magna-Tile storage bin (which also comes with a cool play mat)."

Promising reviews: "These magnets are great for independent toddler play! My 3-year-old loves building and creating with these. I suggest you buy a larger set. We have a set with over 100 pieces, but I bought this set as a Christmas gift! He is always wishing he had more pieces to finish his masterpieces." —Kayla M

Price: $34.99 for a 32-piece set (originally $49.99) — and shop all the Magna-Tiles deals

Heather Braga: My son was gifted this TWICE last holiday season, and we enjoyed it so much we honestly just kept both and sent one to my in-laws' house. The songs themselves are fun (thankfully) and won't make you want to rip all of your hair out. It's super simple for kids to use; both my 3-year-old and 1-year-old play with it easily. They love having the power to create their own music listening sesh without the help of mom or dad, and I love that it comes with a stand for housing all of the "records."

Price: $33.99 (originally $48.59) — check out all of the deals from Fisher Price

Relatable is a small business that sells card games/toys, plushies, and pool floats.

Check out a TikTok of the Silly Poopy in action. 

Heather Braga: My son has entered the everything-is-about-poop era, and while it has been extremely irritating, it did give me an excuse to break out this game. He LOVES it. And it's been a perfect winter activity. He's 4 and doesn't *fully* get the concept of hiding it on his own (he puts it in plain sight and then tells us where it is when it's our turn to find it), but he has a blast looking for it. Plus, my  2-year-old gets a kick out of the silly song. It's a go-to when we can't play outdoors!

Promising review: "My 6- and 3-year-olds are OBSESSED. They play for an hour at least! Played with daily since we got it. When it’s my turn to hide, I make it tricky enough that I can actually be productive until it’s my turn again." —Cara Lentz

Price: $8.49 (originally $11.97; also available as an egg, a ghost, or gingerbread) — find more Relatable deals here

Heather Braga: These are some of our most-used products at home (also because my son loves to pump soap into cups and make them bubble over with running water during bath time haha). Both of my kids have somewhat sensitive skin but have no reaction to the Tubby Todd products, so I didn't think twice about ordering a set to my parents' home. The bottles of body wash and bubble bath are both 8.5 fl oz and will last us through SO many visits! My sister is also having a baby soon so I know she'll get some use out of them (and, of course, the All Over Ointment) before they have a chance to expire. Money well spent, IMO.

Promising review: "We were recommended Tubby Todd after my baby developed mild eczema behind his knees. We began using the cream, and it virtually cured the condition within days. Now, we incorporate the shampoo and bubble bath into his daily routine, and he absolutely adores the bubbles. I feel confident bathing him, knowing that the products are plant-based. The refreshing scent of the bubble bath and shampoo is delightful. The unscented lotion is a pleasant touch. While the price is a bit high, I believe it’s worth it considering the exceptional quality of this product." —Savannah

Price:  $44.80 (originally $56) — find more Tubby Todd deals here

Heather Braga: The color-adaptive formula is designed so one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Price: $4.80 (typically $6; available in four shades). 

Heather Braga: I have both a Hatch Baby and a Hatch Restore 3, and they’ve both been essential to my kids' nighttime routines. We keep a Hatch Baby in our bedroom and my daughter's room and the Hatch Restore 3 in my son’s room. 

I love that I can control both the lighting and sound of the devices on my phone with Hatch’s easy-to-use app. My husband typically gives our two-year-old some milk in a cup before bedtime in her room; while he’s doing that, I turn on the “rain sounds” that we’ve been using as white noise for our little ones. However, the most helpful feature on both devices is the ability to adjust the brightness of the light. We’re still occasionally getting up in the middle of the night, so it’s been invaluable to be able to raise the light a bit when we do, and then quickly lower it once our daughter has settled back into sleep. It’s also not a harsh light and has a bunch of different color options, so it’s been easy enough to find a brightness that suits our needs. My toddler uses it as a night-light (which is also helpful on the few times he needs us during the night).

Promising review: "I love it! I've been contemplating buying a Hatch for a while now, but I'm so glad I did. The unwind feature is my favorite because of the sunset light setting and the calming sounds (there are a lot to choose from)! I also like how the light gradually brightens 30 minutes before your alarm to slowly wake you up. The setup was very easy! The app is also super simple to use and you can set up different routines! You also have access to different light and audio options for the unwind, sleep, or wake-up session. Hatch offers a paid membership for access to more audio options, but you have plenty to choose from with the free version. So far, I'm very happy with my purchase and really enjoy waking up peacefully rather than to my phone alarm! Buy it!" —Itzel

Price: $135.99 (originally $169.99; available in three colors)

Natalie Brown: Like I said above, we've had this for nearly two years, and despite what feels like thousands of diaper changes — including many that got kinda messy — it still looks brand new. I *heart* the versatility too; after we moved and needed a different furniture arrangement, it made it easy to adapt to the new setup. I typically wipe clean with a baby wipe, then occasionally sanitize. The foam feels cushion-y enough that I've never worried about my baby's comfort, and the mobile's collapsible. It's long enough that our 99th-percentile-height kiddo still fits on it fine!

Promising review: "I absolutely love this thing — we still use it with my 17-month-old, and in fact, we just ordered a second one for our downstairs changing area when my daughter grew out of the one attached to a Pack n Play. It’s so easy to wipe down, and it’s nicely padded to ensure comfort. We lay a burp cloth down to make sure the surface isn’t chilly on our little one’s back, which is so much easier to change out than styles with covers. It’s also got a decently long surface, making it still useful as our daughter gets taller. We did use the mobile element when she was little, but took it off once she started sitting up." —ECM

Price: $69.49 (originally $89.99; available in three colors) — and see all the Skip Hop deals here. 

Heather Braga: My kids basically only slept in Carter's double-zip pajamas for the first 12 months of their lives. The sizing is spot-on (which cannot be said for all baby clothing brands), and they wash really well (there is not much shrinking at all). The double-zip is ESSENTIAL, so I didn't have to take their pajamas all the way off when quickly changing their diapers during the night. I also simply love how adorable they are! Both the cotton and fleece options have fun designs (including holiday themes) and often have cute little creatures on the feet, which make me squeal with delight every time I dress them in them. 

Price: $20.24 for a set of three (originally $27; available in sizes 6–24M, 2T–5T, and 10 style packs) — check out Carter's deals here

Natalie Brown: At first, he liked knocking down the stacks I made, when he was about one, he liked to carefully take the stacks apart one cup at a time (most of the time; sometimes there was still an epic tower topple). Now that he's almost two, he can stack and nest them himself, too, and we love playing with the biggest one in the bathtub, because it has lots of little holes in it. They're soft, so when they fall, they don't make a loud noise or have the potential to bonk anyone's head. Sometimes I put Cheerios in them too, for fun! 

Promising review: "I bought these for my 1-year-old as a new toy for a trip with several plane rides. It was a hit! Since it is made of silicone, I did not have to worry about loud sounds that would distract other passengers, and they didn’t slide around on the tray tables. Both my toddlers enjoyed stacking and sorting things (like pom poms) with these cups. Since they are made of food-grade silicone, I saved the bigger cups to hold snacks on the plane (but also brought pacifier wipes to clean them if needed). They are super easy to clean when you arrive at your destination and can be used in the bath or at the pool/beach. I now recommend these to all my friends traveling with young toddlers!" —M

Price: $12.47 (originally $15.99; available in two colorways) — and check out all the Moonkie Prime Day deals here

Mallory Mower: The images above are of my daughter and her turtle, "Dude." Dude is a part of our family. I don't know many toys that surprise adults as much as this one has. The weight is so cleverly distributed, it really does provide quite the satisfying hug. We've had multiple adult friends over since we got Dude, and they are even more impressed by it than the kids! In large part, I think, because the kiddos *expect* their friend to hug them back – it's just proving their imagination right. Which is the very best.

When my toddler was sick a while ago, she loved it when we would freeze Dude and then have it sit beside her to cool her off. Though she doesn't sleep with it, both my husband and I have put it on our chests during naps (I'm not kidding, grown ups are suckers for this thing) because... It's soothing! If I were to get myself a stuffed animal, this would be it. And I don't own all the other versions yet, so... maybe I will!

Heather Braga: My kids have the sloth version of this plush pal and it is SO cute. To be honest, when it arrived I put it around my own neck and didn't want to give it up. Sawyer the Sloth might just "disappear" from the playroom to hang with Mom instead...

Promising review: "Sawyer is my new work-from-home buddy and has made my life so much better! The weight is super comforting, and being able to heat it up or cool it down, depending on how I'm feeling? Incredible. As an added bonus, wearing it on my back with its arms hugging my shoulders helps my posture. Definitely going to be my go-to gift this year!" —Rachael

Price: $36 (originally $45; available in eight styles)

Plus if you hang them ~high and wide~ — like they did in the photo here — you can instantly make any windows look bigger.

Natalie Brown: I've been putting these in BuzzFeed stories for YEARS so when we needed blackout curtains for exactly the reason I described above, I jumped at the chance to get them. They're just as gorgeous in person as they are in this photo. While they definitely work *together* with the closed window blinds to effectively block the sun, they block significantly more light than the blinds alone, which has led to easier and longer naptimes, and much easier bedtimes. 

Promising review: "These curtains are absolutely beautiful and a fantastic product for the price. The feeling and weight of the curtains far surpassed my expectations. I purchased them in dark slate for my son's nursery to help block out light for nap time and I absolutely adore them. They cut down on heat entering the room and light. I would 100% purchase them again." —Jernigan

Price: $25.19+ per 95" panel (typically $36.99; available in varying combinations of 63", 84", or 95"; with grommets or without; and 12 colors)

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.