BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Did someone say maaaajor makeup routine overhaul?!

I have been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods, and have been featured over the past two decades in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider.

Promising review: "Where has this product been all of my life? I struggled to find the perfect concealer that would get rid of my dark circles, that was easy to apply, that would last all day, that was natural, and that matched my skin color. This is the BEST concealer, highly recommend, worth the price!!!!!" —Mariah

Promising review: "I had heard about this mascara for a long time and finally tried it. What had I been waiting for?! This mascara is AMAZING! I love it! It goes on quickly and stays on, even when I work out in a sauna. I love it! I will never use anything else." —Stephanie M.

Promising review: "This glow wardrobe highlighting eye and cheek palette is beautiful. You can swirl the brush around in all of it or use each individual color. Either way, it looks beautiful." —Karen W.

Promising reviews: "This is my favorite foundation and I have used it for years! I always get so many compliments on how good my makeup looks! I always point people to this and they love it!" —Savannah H.

"I first bought this foundation a couple of months ago, and recently reordered it in a darker shade for trip to Mexico because my skin will tan. I’ve paid far more for other foundations, but have never loved one more! I’ve had people ask what is different with my skin. I pull out my Tarte foundation!!" —Brenda S.

Promising review: "I love this lip oil! The color is gorgeous, it’s very beautiful, and it has so much shine. It looks amazing on the lips, with lots of shimmer!” ✨💄" —Tania O.

Price: $15+ (available in two sizes and 10 shades)

Promising reviews: "This goes on so well; it has enough color, but I do not feel like I need a mirror to apply. It is nice to have the travel size in small purses. I love that the color is shiny but not overly so, and your hair does not stick to it!" —Allison B.

"This is seriously the best stuff ever. I will continue buying this forever." —Stacie P. 

Price: $15+ (available in two sizes and nine colors) 

Promising review: "I have tried EVERYTHING to hide under-eye darkness and fine lines. Nothing looks natural and lasts. I finally gave in to the viral Tarte under-eye corrector. So glad I did. This not only covers up the blue look under my eyes, but it also lasts all day. It doesn’t set into the fine lines as others did. I apply this first then if I need to, I add a tiny bit of concealer on top." —Marmec7

Promising review: "I’ve never liked shadow liner pencils — until now. I really like the way this applies, and if it fades a bit later in the day, I can revive it with a quick brush of my fingers. It’s so easy to use and less messy than powder shadow." —Diana B.

Promising review: "I love that it’s very easy to apply. The spray nozzle is really good — it doesn’t spray fixing mist everywhere, it applies very evenly, the makeup lasts all day, and I think it’s one of the best setting sprays." —Beatrice

Promising reviews: "I absolutely love this. I have a love/hate relationship with blush. Powder doesn’t show up well, and cream can be too pigmented or difficult to apply. This is easy and applies so well. I will be buying more." —Laura B.

"Gives a natural, glowy flush! Easy to blend, buildable, and perfect for that dewy look. Love the cushion applicator!" —Vanessa D.

Price: $18+ (available in two sizes, three finishes, and 20 shades)

Promising review: "There are so many different styles from day to night to make with this palette. Wonderful colors, very pigmented, and glide on easily. Honestly, it’s always going to be a staple in my makeup bag." —John I.

Promising review: "Shimmer, not glitter. I love this shadow. It makes my eyes pop! I got the rose gold, and it really shows up with just a swipe or two. It’s buildable and can be used anywhere you want a little shimmer." —Kasey E.

Promising reviews: "I love this mascara! I have very short, straight lashes. I’ve tried so many mascaras, and they all pretty much give the same results. This one actually makes it look like I have something to work with! Very happy with it." —Arin S.

"Lasted me an eight-hour restaurant shift in 110-degree heat. Not clumpy at all, and added the perfect amount of volume. A bit on the pricey end, but you really get your money's worth!" —Cyrus

Price: $15+ (available in two sizes and colors)

Promising review: "Love Tarte's maracuja oil! It's super hydrating, absorbs into skin quickly, and leaves it perfectly moisturized with a lustrous glow. Perfection. It's also great for hair. Add a little to dry areas and ends, and the hair just drinks it in and makes it look shiny and healthy. Absolutely FABULOUS — thank you, Tarte!" —Jili P. 

"This oil is amazing! Great for frizz, flyaways, added shine, and healthy-looking hair. It also has a great smell to it, and I've been using this for years...love it!!" —Veronica E.

Promising review: "I am obsessed with my maracuja tinted moisturizer!!! I don’t even know how many different kinds of tinted moisturizers I have tried over the last several months, trying to find one that would give me the light coverage that I wanted, but I kept striking out, and everything I had tried gave me way more/heavier coverage than I wanted. I can’t even begin to tell you how happy I was when I put my maracuja tinted moisturizer on for the first time, and it gave me the exact level of coverage I had been looking for and matched my skin tone so beautifully. And I love the beautiful, glowy finish it gives my skin. If you have been looking for light coverage that complements your skin and gives it that nice sun-kissed glow, then you HAVE TO try this tinted moisturizer!!!" —Amber P.

Price: $18+ (available in two sizes and 20 shades)

Promising review: "This double-ended guy is amazing! It stays put all day, and both sides glide on nice and smooth. 10/10." —Ashley D.

Price: $15+ (available in two sizes and two shades)

Promising review: "The color match and coverage of this product are amazing. It covers any dark circles and splotches, and dots, and it just looks beautiful. It also does not settle into any fine lines and looks really good on skin." —Alicia C.

Promising reviews: "This is the best blending brush that I have ever used! It does an amazing job blending the Shape Tape Blur Concealer. I highly recommend the concealer and the brush to anyone. They do an excellent job hiding dark circles and puffiness under the eyes." —Lisa B.

"This is the best concealer brush I’ve used so far. The bristles are incredibly soft, but still dense enough to give great coverage without feeling harsh on the skin. It blends concealer smoothly and evenly, making it easy to get a natural, flawless finish — especially under the eyes. I also appreciate how well it holds its shape after repeated uses and cleanings, which isn’t always the case with softer brushes. It’s become a go-to in my routine, and I would definitely recommend it to anyone looking for a reliable, high-quality concealer brush." —Michelle L.

Promising reviews: "I’ve used this product for at least five years, and any time I’ve quit using it, I feel like my under eyes look more 'aged'. This seems to really help with the fine lines and hydration of my under eyes, and it seems to just tighten everything up. It’s one of my holy grail daily products!" —Monica P.

"This is my second jar! It has a subtle shine that deflects light and gives the eyes a pop. Dark circles are invisible with this eye cream. Please never discontinue this product!" —Susan T. 

Promising review: "I am obsessed with the Tarte lip melt mask, and I am on my third tube of the drizzle LOL. I love this original caramel scent, and it just feels so good on your lips. I’ve become a collector of these. Anytime Tarte releases a new scent, I’m on it. I wear this as my everyday lip gloss, not just at night! I hope Tarte comes out with just a lip melt mask set!!!!!!!" —Aileen C.

Price: $15+ (available in two sizes and three colors)

Promising review: "I’ve been using the Tarte Creaseless SPF 30, and I absolutely love how practical it is. It’s a lightweight mineral powder that leaves my skin looking smooth and natural without feeling heavy or settling into fine lines. What I love the most is that it not only sets my makeup, but also provides sun protection, making it perfect for touch-ups throughout the day. If you’re looking for a fresh, soft finish with an added skincare benefit, this is definitely a must-have in your routine." —Barbara d.

Promising review: "This is literally the best thing I've ever bought from Tarte!! It's so perfect, and makes very natural-looking freckles. I especially loved how there are five different-sized points to really make them look super natural. Other freckle stamps look too perfect and don't last, but this is super natural and really long-wearing! It wears perfectly for a full day plus! Thank you, Tarte, for giving us an amazing product like this that you can't really find anywhere else. It's definitely worth the price a million times over!! A hundred stars! Also, it's a stamp, so it lasts a very long time. I've had it for two months and use it every day, and it doesn't seem to be running out any time soon." —Tova B.

Promising reviews: "I love these bronzing drops. I can skip the full face of makeup by using this with the tubing mascara and a little blush and call it a dewy glow day." —Jenna B.

"I absolutely love this product! It provides the perfect sun-kissed glow, is incredibly easy to apply, and feels so lightweight on my skin. Highly recommended!" —Karen R.

Price: $16+ (available in two sizes and four shades)

Promising review: "I love this blush combo so much! I have five colors. My favorite is the 'toasted coconut.' It's perfect for light complexions. Next is 'strawberry bliss,' and so on. All but one of the colors I own are slightly glowy. The 'honey blossom' is pretty glitter-heavy, but the cream portion is beautiful. If you like to sparkle to the heavens, that's your girl. The deepest shade I own is 'birthday cake.' I have to go very light-handed with that one. They are all stunning." —Candy S.

They have a clear “invisi-band” that disappears into the lashline, and they're reusable!

Promising review: "The glam of these lashes is unparalleled. They wear beautifully without being too little or too much!" —KEsed C.

Price: $8 (originally $15; available in 14 varieties)

Promising review: "I absolutely love this primer! It glides on easily, feels amazing, and makes my makeup last all day! I have been so surprised at how good my makeup looks when I wash my face at night. It doesn’t make my face feel oily, and it’s so lightweight. It’s seriously the best primer I have ever used!" —Rachael L.

Price: $18+ (available in two sizes, two finishes, and three shades)

* Reviewers Call These 32 Beauty Products A “Miracle” And You’re About To Become Their Newest Believer

* "I've Gone Through Four Bottles Now": 30 K-Beauty Products That'll Make You Wonder Why You Waited So Long To Try Them

* TikTok-Famous Beauty Products Reviewers Say They’ll Buy Again

* Beauty Items With Such Jaw-Dropping Results, You’ll Be Fully Convinced A Witch Invented Them

* Makeup Products Reviewers Actually Go Back To Time And Time Again

Plus, lip stains and finds from Sephora, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.