The Gutfeld! panelists weigh in on the latest in the Cracker Barrel saga as the chain drops its remodeling plans following controversy.

Cracker Barrel announced on Monday that CEO Julie Masino will step down roughly one year after a disastrous attempt to modernize the company infuriated customers and forced a stunning about-face. 

Last summer, the Cracker Barrel restaurant chain famously changed its logo and store interiors while removing the "Old Timer" dubbed "Uncle Herschel" from its branding. The rebrand was part of a $700 million overhaul across the company's 660-plus restaurants, which also included a revamped menu. 

Uncle Herschel, who depicted a traditional Southern general store personality, was replaced by a minimalist redesign that dropped the character. The chain’s iconic decorative knickknacks were also scaled down. 

But the changes didn’t go over well, and the brand was vilified on social media, with longtime customers arguing the company was abandoning the nostalgic look that had defined the brand for decades. Conservatives accused the restaurant chain of going "woke," and many longtime customers insisted they wouldn’t return. 

CRACKER BARREL CEO JULIE MASINO TO STEP DOWN

Cracker Barrel restaurant chain changed its logo and store interiors while removing the "Old Timer" dubbed "Uncle Herschel" from its branding in 2025 during a short-lived rebrand.  (Richard Beetham for Fox News Digital)

The controversial attempt to modernize resulted in Cracker Barrel being compared to other brands that have irked conservatives in recent memory, such as Bud Light and Target. 

The company reversed course amid widespread outrage, with Masino explaining that the effort missed the mark and stemmed from an effort to improve the guest experience at its locations.

Cracker Barrel shared a social media post that included a 32-second video of the "Old Timer" sign being restored and the decorations on the wall inside one of its remodeled restaurants being removed.

The ordeal generated so much attention that President Donald Trump even chimed in, first urging Cracker Barrel on social media to bring back the original logo and then congratulating the restaurant for listening. 

CRACKER BARREL SALES, TRAFFIC CONTINUE TO SLUMP MONTHS AFTER FAILED REBRAND

Workers take down the new Cracker Barrel sign and replace it with the "Old Timer" logo at the Smyrna, Tennessee, location. (Cracker Barrel)

Less than a year after the about-face, Masino is set to exit the company. She will remain with Cracker Barrel in an advisory capacity until Oct. 9. David Deno has been named as her replacement. 

Cracker Barrel's announcement of the leadership turnover also included a statement from Deno, who said the chain is a "truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal, and deep connection with guests across generations."

CLICK HERE FOR MORE COVERAGE OF MEDIA AND CULTURE

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

Fox News Digital’s Sophia Compton, Eric Revell and Peter Burke contributed to this report. 

Brian Flood is a media editor/reporter for FOX News Digital. Story tips can be sent to brian.flood@fox.com and on Twitter: @briansflood. 

Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox.

By entering your email and clicking the Subscribe button, you agree to the Fox News 
        Privacy Policy
       and 
        Terms of Use
      , and
      agree to receive content and promotional communications from Fox News. You understand that you can
      opt-out at any time.

Subscribed

You've successfully subscribed to this newsletter!