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You deserve it, and you deserve it *even more* because you’re buying now, when you can save.

As a deputy editorial director on the BuzzFeed Shopping team with almost a decade in the lifestyle and service journalism sphere, I use my shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I LOVE THIS. I am 14 and think this is great, not only for young kids, but also for teens! There are plenty of book options with the Amazon Kids subscription, and the two-year warranty gives my heart peace! The features like highlighting, taking notes, looking up words, having a vocabulary list, and the search bar make this thing so awesome! I would definitely recommend this to any big readers who want a better and more efficient way to read! The size is perfect, not too big, not too small." —Rose

Price: $139.99 (originally $179.99; available in three styles)

BuzzFeed Shopping writer Amber Usher is a fan: "When I went to Sephoria 2024, I was wearing a tester of the shade Sweet Candy (which is my fave BTW), and I kid you not, someone from almost every makeup brand booth commented on how glossy my lips were. People were asking for my lip combo, but it was literally just this lip balm!"

Promising review: "I saw this lip balm on a BuzzFeed list of TikTok famous products on sale during Prime Day sales. (I’m such a sucker for BuzzFeed lists.) I ordered the lip balm and the sleep mask, and I’m a fan now. The hype is real. 98% of all lip glosses out there leave my lips more chapped and miserable after I use them. I can’t even do ChapStick. But this does not chap or dry out my lips, not even in the arid high altitude environment of the Colorado mountains. Plus, it looks good and smells so yum. I got the berry and the gummy bear flavors and love both of them — with perhaps a little bit more favor for the gummy bear (just because of its yummy smell — they look the same on). I highly recommend the sleeping mask as well." —Karli

Price: $11.40+ (originally $19; available in nine shades) and see more Laneige deals here

Promising review: "This is a total luxury, but it sounds amazing! They are very sturdy and so easy to connect. They really cancel noise, you can have someone in front of you speaking, and you won't be able to listen, so it is very helpful when you need to focus or just want to zone out, but you can turn off the noise canceling with a button in the headphones if you need. They are heavier than other brands I've had, but not so much as to be uncomfortable. The battery lasts a LOT, and they charge pretty quickly." —Suyapa Sierra

Price: $399.99+ (originally $549.99; available in four colors and with or without AppleCare+) — and shop the rest of Apple's Prime Day deals here

Promising review: "I've been really happy with the Breville Barista Express espresso machine. The stylish design and built-in grinder make me feel like a true coffee connoisseur. The quick heat-up time and adjustable grind size make it easy to customize my perfect shot. And the programmable shot volume ensures consistent espresso shots every time. Plus, the bonus of being able to claim the title of 'at-home barista' is a definite plus. Highly recommend this machine to any coffee lover out there!" —Ashleigh Johnson

Price: $499.95 (originally $699.95; available in three colors) — explore Breville's deals here

All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze it for 24 hours. You can then opt to add mix-ins if you'd like. Place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work! 

Promising reviews: "After discovering the Ninja Creami on TikTok, we decided to cave and give it a try. We are getting too much mileage out of it and have been using it a few times a week for the past two months! Now that it’s getting hot out, I’m sure we’ll be using it even more. It’s a great way for a cold treat — and if you like root beer, there’s a great recipe on the Ninja website for a root beer float-flavored ice cream. We made it with nonfat milk, and it was AMAZING!" —Xen

"This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! It is easy enough to find different recipes, and you can put in add-ins like chips, Reese's peanut butter cups, fruit, etc. The plus side — you KNOW what's in it!!" —DawnH

Price: $199.95 (originally $249.99) — shop the rest of Ninja's Prime Day deals here

Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria

Price: $199+ (originally $349.99; several styles on sale) — peruse the Shark's other Prime Day deals here

Check out this TikTok comparing them to AirPods.

Promising review: "I’ve been using these Powerbeats earbuds daily for workouts and calls, and they’ve exceeded my expectations. The sound quality is crisp with deep bass, and the ear hook design keeps them secure even during intense exercise. Battery life is impressive — I can go days without recharging. Pairing with my devices was seamless, and the Bluetooth connection is reliable. Overall, a solid choice if you’re looking for durable, high-performance wireless earbuds." —Sherif Bahgat

Price: $179.95 (originally $249.95; available in four colors)

Promising review: "Bought this to play during camping trips with my family. The questions usually present interesting scenarios, leaving them open-ended enough to be really short and serious or as outrageous and silly as your imagination can take you." —Kevin Buck

Promising review: "Superb sushi maker. When they say to buy a Zojirushi, there is a reason why. It's expensive, but I finally succeeded in making sushi rice using this. I had the less expensive Zojirushi rice cooker, 'no frills' model, for 25 years. This was well worth the upgrade. It's easier to cook with, a bit slower, but the results are amazing and simple. The cleanup is easy with a nice nonstick pot design that is easy to read. In general, a game changer for cooking rice, why did I wait so long..." —Karl

Price: $189.99 for the 5.5-cup size (typically $245)

Promising review: "Best headphones I’ve ever gotten by far. When I put both headphones in, I can’t hear a single voice around me. They connect very quickly, and the sound quality is wonderful. They also stay charged for a very long time, and are easy to use. I wouldn’t waste my money buying AirPods because these are much better and, in fact, cheaper. They also stay connected within a certain range of your phone. For me, I could leave my house, and they’d still be connected if I were a half mile away. Very good, and worth it!" —Odette

Price: $16.54+ (originally $24.88+; other colors on sale) — and shop the rest of JLab's Prime Day deals

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (originally $79.99+; available in six other colors with varying discounts)

For reference, the reviewer on the right is holding the Large size. See it in action on TikTok.

Promising review: "The best sports mom bag I’ve found! Not only is it cute, but it’s also completely functional. I love that it holds so much (the large is perfect for lots of stuff, but not overly huge. I can pack water bottles, snacks, sunscreen, books/Kindle, umbrella, and everything in between! I also love that I can personalize it with charms and stuff — the Bogg bag charms fit. Also, the fold-down straps are great. They don’t get in the way at all. I’ll also note that it’s super easy to clean. Just empty it and spray it out with a hose. Even the white has stayed clean. Love love love! Get this bag! You won’t regret it!" —Amoora

Price: $41.98+ (originally $69.99; available in 22 colors/prints and in Medium and Extra Large) — and check out the rest of Simple Modern's deals

Promising review: "Glow up in a tube. My new daily skin tint. I love the natural finish. Leans dewy. The consistency is on the thin/watery side, but the coverage is surprisingly moderate for a skin tint. It nicely blurs imperfections without making you feel like you’re wearing much. No smell." —Buna Marie

Price: $28.50 (originally $38; available in 14 shades) — and don't miss the rest of Naked Sunday's Prime Day deals here

Promising review: "LOVE these pillows! We have 2 homes and 12 beds, and every bedroom has these pillows! Our family and guests love them! I have gifted them to all of my adult children, too! No matter what firmness you prefer, this pillow is definitely the answer!!! They are durable, high quality, and fabulous overall!" —Michele Jasper

Price: $59.99 for two standard-size pillows (originally $81; also available in king size) — and check out the rest of Casper's Prime Day deals here

Check out a TikTok review of Midsummer's Night.

Promising review: "I have really begun to enjoy the jar candles. They seem to last much longer and burn cleaner. Just ordered my second Pumpkin Spice, I liked it so much." —Cassie

Price: $14.99 for the fan-favorite Midsummer's Night and $14.99 for Lemon Lavender (all typically $24.99) — and shop all the Yankee Candle Prime Day deals here!

Promising review: "I love this conditioner! It leaves my hair shiny, smooth, and smells so good! The smell doesn't give me a headache. I didn't even notice it throughout the day, but then someone complimented that I smelled like clean shampoo." —Jenn_Heart_Shopping

Promising review: "Best shaker cup I’ve ever had. I’ve had it for almost a year now, and it works perfectly. Blends so smoothly and easily. I was looking for a reliable, strong blender cup for years, going through so many cups, and I finally found it here. It’s a blessing. It is the most powerful cup I’ve found and is definitely worth the extra money compared to others." —DaQuarrius McGuire

Price: $69.95 (originally $99.99; six colors are on sale) — shop the rest of Ninja's Prime Day deals here

Promising review: "These speakers are friggin awesome. Got one for each of my parents for their birthdays this year. The audio is crystal clear, and it also gets very loud for its size without compromising the audio quality. Great for both music and podcasts, etc. Also love that you can attach a carabiner to the speaker so you can hook it onto your pants or backpack, etc., and have the speaker effortlessly follow you around. The different settings/features are also really cool and handy. Would definitely recommend this product and honestly any product from the Ultimate Ears speaker line, as in my personal opinion, this line of speakers is the best line of portable speakers I know of or have ever heard. They're priced well, too. I mean, they aren't super cheap, but they aren't overly expensive either; it's kinda right in that sweet spot. If you've got the money and you're looking for a portable speaker, look no further than this line because the sound quality and loudness (without distortion) you really won't find anywhere else, especially for these prices. I know I'm starting to sound like a UE shill at this point lol, but honestly, I just really do love and admire their speakers and don't think they get the credit they deserve. Anyway, hope this helps!" —Dgiberkeley

Price: $64.99 (originally $99.99; available in three colors) — check out Ultimate Ears' other Prime Day deals

Promising review: "Wow, wow, wow! What an amazing product. As RVers, we find this collapsible cooler incredibly useful. The overall quality is very good, and the lid provides an excellent seal. The cooler collapses into a compact package that stores easily in an RV or vehicle, as shown in our SUV photo. We have used this cooler on multiple grocery runs and have experienced no issues keeping food and beverages cold with reusable ice packs. For RVers, campers, or anyone short on storage space, this cooler is an easy recommendation." —MKWilli

Price: $139.99+ for the 35-qt. size (originally $199.99; available in three sizes)

Promising review: "I can’t express how impressed I am with this probe. From the packaging to the probe, everything is top quality. The charging block keeps you informed, and the Wi-Fi app allows you to monitor from anywhere. Setup is extremely easy, and the app works flawlessly. It not only gives you recipes, but you can choose the type of meat/fish/etc, and how well you want it cooked, and it will tell you what temp to cook at and for how long. You can also choose how you cook, ie, smoker, grill, oven, etc. It gives you real-time temps and time to finish that is accurate. Everything I have cooked with this in my smoker has come out perfectly. It even accounts for meat rest times. I will definitely be buying more as gifts and will buy additional probes for myself. Highly recommend, this company did everything right. I definitely don’t often rave about products, but this one is worth it." —Zach

Price: $59 (originally $129.99) — and shop the rest of Chef iQ's Prime Day deals here

Promising review: "If you are considering getting a Keurig at a similar or higher price, skip it. This thing is far superior. I’ve had a couple of Keurigs, and I was hesitant to switch brands, but I’ve been happy with my other Ninja products, and this seemed like a better value. This one holds more water, takes up less counter space, has more options, is overall sturdier, and has the milk frother, which is a really nice little feature. You can do a small pot or a pod. I think it’s better looking on the counter, too. We’ve had it for a little while now and use it every day, and it performs perfectly every time." —Shannon McCarthy

Price: $99.95+ (originally $129.95; available in four colors) — shop the rest of Ninja's Prime Day deals here

Check out this TikTok review to learn more.

Promising review: "It's frustrating that I didn't find this mouse sooner. The ability to change how the scroll wheel works is mandatory for me. Having a second scroll wheel on the side for a different function is just amazing. If you've used other Logitech mice, then you know what this is and will love it. The ability to just recharge it instead of changing batteries all the time is a huge improvement. It's extremely comfortable because it fits my hand so well. It's a bit heavier than some mice I've used, and that does help with the control just a bit. It is pretty responsive. It's a bit expensive for a mouse, but after using it for a while, I would say that the price is fully justified." —Don Carter

Price: $89.99 (originally $119.99) — don't miss the rest of Logitech's Prime Day deals

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.