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Don’t waste your time — these are the very best of the best deals.

I'm a deputy editorial director on the BuzzFeed Shopping team (I've been a shopping editor so long, I remember when Prime Day was just one day), who has spent the better part of a decade finding, vetting, and writing about products (and deals!), from no-nonsense toilet cleaners to the best mascaras to genius ideas that'll win your next gift exchange.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "This is a total luxury, but it sounds amazing! They are very sturdy and so easy to connect. They really cancel noise, you can have someone in front of you speaking, and you won't be able to listen, so it is very helpful when you need to focus or just want to zone out, but you can turn off the noise canceling with a button in the headphones if you need. They are heavier than other brands I've had, but not so much as to be uncomfortable. The battery lasts a LOT, and they charge pretty quickly." —Suyapa Sierra

Price: $399.99+ (originally $549.99; available in five colors and with or without AppleCare+) — and shop the Apple deals here

You can also get 30% off the Apple Watch Series 11 (that's $120 off, a new lowest price) — it has an upgraded battery life (up to 24 hours for regular use, plus a 15-minute charge to boost you to 8 hours of use) and a comfortable, thin fit.

Promising review: "When I first got this air fryer, my husband told me that I had wasted my money. He doesn't say that any longer. The air fryer is a wonderful addition to our kitchen. I make things that I had never made before, and I have adapted many recipes so that I can cook them in it. It really comes in handy on hot days. I am very happy that I bought it, and so is my husband." —Just Terri

Price: $79.99 (originally $149.99) — and shop all the Instant Pot deals here

You can also get 50% off a six-quart Instant Pot Duo Plus (this is the cheapest price yet in 2026) with all the features you know and love: whopping nine functions (including pressure cooking, slow cooking, sautéing, making rice, steaming, sterilizing, and more) so you can make everything from buffalo chicken dip to pot roast to mac and cheese — even cheesecake! PLUS a simple switch that makes releasing pressure easier than ever. 

I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $124.99 (originally $159.99) — and shop all the Kindle deals here

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

Price $38.40 (originally $44) — and shop all the Sol De Janeiro deals here

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $59.96 — and shop all the Sonicare deals here

Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.

Promising review: "I wasn’t going to write a review until I had it for a while. It’s going on 4 months now, and let me say this device is worth every penny!! I have had professional laser done and had I known this device actually worked and I took my chance on it sooner, I would’ve saved myself thousands of dollars. The key to this product though is you have to be consistent with it and you need to make sure you’re not tanning while using this device. I am a woman who is very hairy and was very skeptical. I started off in an area that was small, which is my armpits. I have amazing results because I was consistent. I also use it on my face and I’ve also had amazing results as well. There are so many different modes. It is painless. It’s a quiet device, but it’s made out of good quality and it doesn’t feel like it’s going to break. It’s very durable. I highly recommend this for all women and men. I can’t reiterate enough how this is worth every penny!!!" —Katherine Ontkush

Get it from Amazon for $244 (originally $349) — and shop all the Ulike deals here

I bought a similar Zojirushi rice cooker earlier this year (the 3-cup size, which is not on sale), and it's the BEST thing I've bought this year! Perfect rice — basmati, jasmine, sushi, etc — every time, with minimal effort. These babies are worth the splurge and will save you money in the long run if you're prone to takeout.

Promising review: "Superb sushi maker. When they say to buy a Zojirushi, there is a reason why. It's expensive, but I finally succeeded in making sushi rice using this. I had the less expensive Zojirushi rice cooker, 'no frills' model, for 25 years. This was well worth the upgrade. It's easier to cook with, a bit slower, but the results are amazing and simple. The cleanup is easy with a nice nonstick pot design that is easy to read. In general, a game changer for cooking rice, why did I wait so long..." —Karl

Price: $189.99 for the 5.5-cup size (typically $245)

Promising review: "I used to make fun of people for using these Stanley cups; I always thought they were overpriced and overhyped. But I purchased this for my little sister who is in nursing school, and she takes this thing with her everywhere!!! All she does is rave about how amazing it is! So I bought one as well, and they really are amazing products. Made super well, they keep ice in them for hours and hours! Super comfortable to hold in your hand, not too heavy or bulky. Easy to clean and seem to be super durable. I've dropped mine I don't even know how many times now, and not a single mark! They also don't leak easy at all. Unless you're holding it completely upside down, even then it doesn't leak fast. Super happy!" —Jon & Katie Severs

Price: $22.50+ (originally $45+; deal available on select colors) and shop all the Stanley deals here

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at a new lowest price.

Promising review: "As someone with two dogs and a cat, this vacuum keeps up with them. If you know anything about German shepherds, then you know they shed 😅 I vacuum every three to four days and needed a heavy-duty vacuum that could also be used on hardwood floors. This vacuum does a phenomenal job of collecting all the pet hair." —Angelica

Price: $119.98 (originally $199.99 — and shop the rest of Bissell's Prime Day deals here)

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.