BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Impulse buys are fun. Impulse buys while they’re on sale for less money = *way* more fun.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Cute as heck. My little brother likes it. Very soft and squishy, but holds shape well. Seems larger than I expected for the price and very well constructed. Good value for the money." —SiejeCraft

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $14.40 for Pumpkin Pie and $14.40 for Taro Bubble Tea (originally $24; available in 12 other flavors — and check out more Laneige Prime Day deals on Amazon!)

Check out a TikTok of the Yankee Candles in action.

Promising review (for Vanilla Cupcake): "This candle is such a standout. The scent is warm, rich, and genuinely smells more high-end than you’d expect — sweet vanilla without being overly sugary or artificial. The quality is excellent. It burns clean and evenly, and it really does last a long time. The texture of the wax is smooth, and the throw fills the room without being overwhelming. There’s no off smell when opening, just that classic comforting vanilla right away. It arrived well-packaged with no damage, and the jar feels sturdy and well-made. For the price, this is an incredible value. It looks, smells, and performs like something much more expensive." —Vanilla Pepper

Price: $14.99 for Vanilla Cupcake and $14.99 for Salted Caramel (all typically $24.99) — check out the Yankee Candle Amazon storefront for miles of Prime Day deals!)

Starface World is a small business that specializes in cruelty-free skincare products. 

Promising review: "I wouldn’t recommend anything else but these. My pimples always go down without scarring when I wear stars. There’s a cute little mirror in it and there’s so many stars that it will last you a long time." —Jess

Price: $18.89 (originally $26.99; and check out all the other fun Starface colors you can buy on their Amazon storefront!). 

Promising review: "I ordered this lamp because of its appearance. I didn't NEED a depressed duck lamp ... but it has totally filled a void in my life I didn't know existed. Everyone who sees it pokes it. The lamp is actually very functional. It's got a really nice set of brightness options and the glow is yellowish, which is much nicer than white in a dim/dark room. One thing that isn't mentioned in the description is that its legs are utterly floppy. It's terrific." —Literated

Promising review: "I love this little guy. I found him on a BuzzFeed list and had to have it as soon as I saw it! I’ve minced as many as five cloves in it in seconds. It’s a little tricky getting all of the garlic out once minced (I use a silicone basting brush to get most of it, but I always use more than the recipe calls for anyway, so it’s not a deal breaker). Cleanup is a breeze because he goes right in the dishwasher!" —Barbie

Promising review: "Bought this light because I thought it was cool, but it is more than that! I use it every day, and it has many colors and patterns to choose from. The thing I love the most is you can set up times for it to come on and turn off. You can set how bright you want it, so I had it turned on with a dimmed light to help me wake up in early mornings." —Rueben Thao

Price: $59.99 (originally $99.99; available in two colors)

Promising review: "Bought this by accident because I thought these were baby flash cards. Saw these were actually a card game and tried it with my husband and fell in love with this game. It's fun and competitive :D" —ChocorateChippu

Patchology is a small business that specializes in beauty products like patches, masks, and skincare.

Promising review: "This is my FAVORITE brand! It hydrates my skin and reduces puffiness, and I don’t fear breakouts or reactions like I do with other brands. The birthday packaging is so cute, and I loved the smell. I want 100 more of these!" —Kaylie Endres

Relatable is a small business that sells card games/toys, plushies, and pool floats.

Check out a TikTok of the Silly Poopy in action. 

Promising review: "My 6- and 3-year-olds are OBSESSED. They play for an hour at least! Played with daily since we got it. When it’s my turn to hide, I make it tricky enough that I can actually be productive until it’s my turn again." —Cara Lentz

Price: $8.49 (originally $11.97; also available as an egg, a ghost, or gingerbread)

Promising review: "I love this! It’s well painted, and the solar light works great. It is the cutest thing on my patio table." —solowithpits

Promising review: "I bought these for my granddaughter and me. So well made, and Snoopy and Woodstock are cute as a button. Beautiful bright colors and great value!" —Blessed Sheep

Promising review: "Bought this because I was looking for a smaller version of the ChomChom. Works the same lint-wise, but the motion is different and easier for me because the handle aligns differently. Best I can describe, the Chom Chom has to go forward and backward, like away from and toward my body. This one goes side to side. And the smaller size is helpful." —Dolljrsw

Price: $9.49 for a set of two (originally $12.99) 

Promising review: "This air flyer is a game changer! It makes food taste amazing — crispy on the outside and tender on the inside, all without needing tons of oil. I’ve used it for fries, chicken wings, and cake. And everything comes out perfect every time. It’s super easy to use and cooks so much faster than my oven. Cleaning it is quick and hassle-free." —Good buyer

Price: $69.99 (originally $99.99; available in pink and white)

The set comes with translucent magnetic pieces to build 3D creations all day. Recommended for ages 3 and up. See them in action on TikTok.

BuzzFeed Shopping editor and parent Heather Braga says, "My 3-year-old is a BIG fan of Magna-Tiles and, honestly, so am I. They're really fun to play with! There's so much you can build with them! You can choose to follow the guidebooks that come with the sets or go rogue and make your own masterpiece. We're also loving the glittery Magna-Tiles castle (which is also 30% off AND it comes with a dragon!) My favorite thing about them is how easy they are to clean up. While we *also* love Lego, they are a serious pain to clean. The Magna-Tiles take seconds to clean up because you can quickly stack them all magnetically, then put them away. I'm aiming to make my life even EASIER by getting this Magna-Tile storage bin (which also comes with a cool play mat)."

Promising reviews: "These magnets are great for independent toddler play! My 3-year-old loves building and creating with these. I suggest you buy a larger set. We have a set with over 100 pieces, but I bought this set as a Christmas gift! He is always wishing he had more pieces to finish his masterpieces." —Kayla M

Price: $34.99 for a 32-piece set (originally $49.99)

Promising review: "One of my absolute favorite puzzles that I have worked. I love Disney and Pixar, and this was so much fun to work on. No false fits and the quality is top-notch (pun intended). The picture is super clear and very colorful. I love all the characters. One of the few that I will work again." —Renee Edwards

FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic. 

Promising review: "Liquid I.V. does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia Sun, and this product aids in this 100%. Now, let’s talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn’t either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn’t stood outside an ice cream truck ordering the Firecracker Popsicle?" —Disney Diva

Price: $16.53 for 16 packets (typically $23.62; available in 17 other flavor options).

Promising review: "I have been using Hello Unicorn deodorant for several years now. It smells nice. It does not break me out or cause any skin irritation. It works all day, even when I am doing yard work in the middle of summer. I love that the ingredients are natural, and it doesn't have aluminum like so many other deodorants. It costs a little more than some deodorants, but it is worth it to me to not have a rash under my arms and that it works as well as it does." —Phil

Price: $10.67 for two (originally $13.99)

I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!

Price: $7.59 (typically $9.99; available in eight sets)

Promising review: "I bought two packs for my two boys and they’ve been obsessed! Tons of colors — sparkle, confetti, and more. Great for creativity, sharing, and even party favors. Lids can be a bit tight, but totally worth it for hours of fun." —Anib

The bundle comes with one regular Amazon Echo Dot (5th Gen, 2022 release) and the Jack Skellington shell, which is removable if you want to be boring later. 

Promising review: "This is my first home 'smart device' and I have to say that it's pretty good. I use it to turn on/off lights in almost every room in my home, which has made a small impact on my electric usage. The music and 'Easter Eggs' make it fun.. The sound is very good for such a small device as well. So far, I like it." —Joseph E. Nash

Price: $66.98 (originally $89.98; available in three styles) 

Promising review: "Oh my god, this is simply wonderful! My son just turned 4, and his grandma bought it for his birthday. He prefers playing over TV or iPad time, asks for a Monopoly game instead of a book before bed, and runs to it first thing when he gets home from school. He really is learning to understand the principles of investing, spending, and saving money. The original Monopoly game would have probably been too complicated for him, but this is simplified beautifully and interests him because of the spider figures. Amazing for first timers." —galia h. 

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (originally $99.99+; available in six other colors with varying discounts)

Promising review: "Super cute! It snores. Or not. Your choice. Easy to turn off and on. Rechargeable. Love it 😊." —Kindle Customer 

Promising review: "These Hello Kitty salt and pepper shakers are adorable and exactly what I hoped for! The design is cute and well-made, and they feel sturdy enough for everyday use. The holes dispense just the right amount, and they add a fun, playful touch to my kitchen or dining table. Perfect for fans or collectors!" —Arobertson09

Promising review: "This little snack floaty works so well! The cup holders are deep enough to hold the cups well and not tip over. We have used the center well for extra drinks with ice and bowls of dry snacks. This little gem is sturdy and stays afloat, and it's sooo cute! Plus, the rainbow on top allows us to strap the float to the edge of our above-ground pool with a bungee cord." —jess

Vacation is a small business that specializes in sun care and fragrance products.

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "LOVE THIS!! The smell is glorious and immediately takes me back in time to when all my girlfriends would gather poolside and slather on the original St. Tropez Orange Gel. I don’t understand why they ever did away with the original Bain de Soleil, but this new orange gel will make you feel like you are on an eternal vacation and give you the best tan you have ever had. Going to stock up on several more tubes and invite my college girlfriends over to the pool. Oh, and mine came with a key for the tube and a cute message from the head of the company. I would give it a sixth star if I could." —S. M. Harris 

Promising review: "This lip balm set is pure happiness in a pack — I’m obsessed. First off, the flavors are so good. Not overpowering, just light, sweet, and actually enjoyable every time you put it on. It makes me want to keep reapplying, which honestly says a lot. The formula is super smooth and hydrating without feeling heavy or greasy. My lips stay soft for hours, and I don’t feel like I have to constantly reapply like with other balms. And can we talk about how cute these are? The packaging alone is a whole vibe. Throw one in your bag, your car, your desk — you’re covered everywhere." —Angela D. 

Check out a TikTok of the orange juice vase in action.

Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery.

Promising review: "I couldn't resist this silly vase! It's just as cute as expected in person. I have no complaints at all. Very happy with my purchase." —Kaylah

Check out a TikTok of the Tumella Umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Price: $14.99+ (typically $29.99; available in 25 colors and packs of two)

Promising review: "So cute and they work great! The light is the perfect brightness to see, but not too bright that it’s annoying in the middle of the night. Changing the colors is easy, and I like how it goes off when there’s enough light in the room." —Jas

Promising reviews: "This swing is so worth it! I recently bought my first house and bought this for my nieces/nephews. Not only do the kiddos love it, but so do we adults!!! I’m about 130 pounds and have sat on it with my nieces and swung with no problem. My fiancé and dad have both sat on it as well. It’s very sturdy. Easy to put together. It will keep your household entertained anytime you go outside." —Angelina

"Fun for grownups, too! We purchased this for our little grandchildren to enjoy and then discovered that with the high load capacity, we could swing with them, too! The product is sturdy, easy to assemble, hang, and adjust the lengths of the ropes. It’s a great addition to our front yard and immediately became a neighborhood kid magnet, too! It’s only been up for a couple of weeks, but it has enjoyed hours of playtime." —Richard S

Price: $34.99 (originally $44.99; available in three styles)

The pictures above are of my daughter and her Toniebox. She is nearly three and her favorite part is organizing and playing with all the little characters. Our entire family loves the Animal World collection – the theme song is a constant hum in our house.

And here's what BuzzFeed Shopping editor Heather Braga has to say: "This toy has bought me so much time. My kids adore theirs — even though they're only 3 and 1 — they have no problem understanding how to turn the Toniebox on, change the volume, and place different characters on top to tell various stories. He's a big fan, as am I! It can also be used while it's charging, so there's no need to worry about your toddler having a meltdown if they want to play with it while the battery is drained (phew)."

There are so many different Tonies you can add to keep the fun going — check 'em out.

Price: $79.99 (originally $99.99, available in six colors)

Promising review: "I am so amazed by this fan! I take this EVERYWHERE: traveling, hiking, sporting events, running, biking, and I’ve even slept with it on! I like that it’s charged by USB and has three speeds that definitely deliver cool air. It can be adjusted to your neck size. To clean it, wipe it down with a damp cloth and wipe it dry. It’s lightweight too." —Garnet & Black

Price: $24.69+ (typically $39.99; the best deal is on the pure black colorway; available in four colors)

Promising review: "We bought this one in the hopes of enough space for nieces and nephew to play too. Kid ages ranged from about 16 months to 6, and all 4 kids had a blast. The youngest sat in the lower basin to cool off while the older kids played with the rest. Was definitely worth it. We had countless hours of fun this summer." —Holly Lane

There's also a built-in alarm to scare off squirrels and other critters.

Promising review: "This whole idea of a smart bird feeder is the greatest thing since I don’t know what!! There are so many available, but I happened to watch the video by a customer, and he sold me on this model. The feeder is well-made. Solid. Great camera and many features. Clear, vibrant videos. Easy app use. Identifies birds. Has a speaker that allows me to chase off unwelcome guests. I am finally getting it on a post tomorrow; I have set it out on the deck and take it in at night for now. Putting up a raccoon baffle, as we have those critters out here. We have a waterfall feature that has always drawn the birds here, so why not feed them too! Great price, easy instructions, solar powered!" —KJ

Price: $85.47 (originally $129.99; available in two colors, the deal is on the green version)

Craftmix is a small business that specializes in instant drink mixers.

Promising review: "I am new to mixing cocktails, having never mixed them at home. This made the process easy. The end result was great. I bought a package of 12. I have shared the packets with friends and family so they could also try. I will be a returning customer." —Lee

Price: $11.99 (typically $14.99; available in thirteen other flavors and a variety pack).

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.) 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Price: $8.39 for an eight-pack (originally $10.99; Available in a ten-pack as well).  

Promising review: "These are very cute, and I love the magnet holder to stick on my fridge so they are easily accessible. Not sure about the durability, haven't used very long." —Save the Bees

Price: $11.92 for a set of 12 (typically $14.99) 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.