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You won’t get the chance to save this much on these beloved brands and products very often, so don’t miss out.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I like these bronzing drops — they give a really nice, subtle glow without looking orange or fake. A little goes a long way, so you can build up the color slowly. The formula mixes easily with moisturizer or foundation, but you do have to blend carefully, or it can look a bit patchy. Overall, great for a natural, sun-kissed look." —Amazon Customer

Price: $19.50 (originally $39), and see other Drunk Elephant deals here.

Promising review for the Lip Glowy Balm: "Yes, it's a pricy lip gloss. I splurged on one of these and a lip mask, just to see what all the hype is about and...it's valid. Very valid. Ridiculously valid. This lip gloss goes on thick like a luxe gloss, but smooth like an oil. Lots of slip on the lip and absolutely zero stickiness. It also lasts for hours where most lip gloss is gone with one sip of water. It is, seriously, the best lip gloss that I've ever used." —DarlingBlueEyes

Price: $11.40+ for the Lip Glowy Balm (originally $19; available in nine on-sale scents) and $14.40+ for the Lip Sleeping Mask (originally $24), and see all Laneige deals here.

Check out a TikTok of the Laneige Neo Blurring Powder in action.

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Price: $15 (originally $25; non-Prime members can get it for $20) and check out more Laneige deals here.

Promising review: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don’t run they stay in place. I’ve used this eyeliner for the last 10 years and I have several colors I switch between. Plus it’s a longer pencil than most other brands so you can get more out of it." —Susan E. Stribling

Price: $13.80 (originally $23; available in 25 colors) — and check out the rest of Urban Decay's Prime Day deals here! 

Promising review: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123

Price: $21 (originally $35) — and check out more Urban Decay deals here.

Promising review: "Fell in love with this lipliner. It was the exact shade I was hoping it would be... Goes on like butter and stays on! It's worth the cost as others didn't sharpen well, or some you twist to get more liner, and the whole liner breaks off, which is annoying. But this so far is smooth, feels nice, and the color was exactly what I wanted." —Eme522

Price: $19.60 (originally $28; available in 23 shades), and see more Charlotte Tilbury deals here.

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Price: for the jumbo size $38.40 (originally $48) — check out more Sol De Janeiro deals here

While this might be on the pricey side for a lip mask, in terms of schmancy beauty gifts, it's a good bang for your buck!

Promising review: "As someone who chronically bites her lips, I needed something that would moisturize my lips, keep them soft, and prevent myself from peeling off any dried skin. At first, I was a bit skeptical as I am with any product I try, but this lip mask proved to be one that was well worth the money spent. I applied it before I went to bed and woke up 8 hrs later with my lips feeling soft and conditioned! Even after applying it in the mornings and going about my day, my lips continue to remain nice and plump (given that I don't drink water from a cup). The smell is a light peach scent that is not overbearing but rather very calming. Not to mention a little goes a LONG way. I bought this lip scrub for the first time in early October 2023 and I just had to order the second one [February 2024]. I applied it day and night, and it lasted almost 5 months, which is unbelievable given that the container is not that big. I completely abandoned the famous Laneige Lip Sleeping Mask for this one— that should tell you how good it is. All in all, I give this lip scrub 5 stars and highly recommend it to anyone I know." —Jennifer S

Price: $20.28 (originally $29) — and shop all of the Tatcha deals here

Btw, this is at the lowest price it's been since 2023. Check out Buxom's other Prime Day deals here.

Promising review: "It LOOKS, FEELS, tastes, and smells AMAZING!! And it actually gives the 'illusion' of plump lips by using lighter shades and the high shine + shimmer accents your lips. It tingles when you apply it, which feels really nice, and it's actually addicting, I kept reapplying it all day long even when I didn't need to, because I loved it so much! I personally think *all* the colors are gorgeous and 99% of them would look great on 99% of the population. They are so versatile! I ordered 'Claire' because it had a more natural lip color to it, but has a shimmery-glittery sheen. This color is great for all types of makeup combos, day, night, professional, you name it." —Ash

Price: $13 (originally $26; available in 94 colors) — and see more Buxom deals here.

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black and two sizes).

Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; available in 48 shades)

Promising review: "My number one 'go-to' lip product. I usually have some sort of issues with glosses, lipsticks and even balms. This is the first product that has worked really well. It lets you add a hint of color and a little shine to your lips that is just the right amount. No clumping or flaking. It adds a coolness to your lips and leaves your lips nice and hydrated." —Tina Z

Price: $16.20 (originally $27; available in 10 shades) — and shop all of Tarte's deals here.

Promising review for the primer: "Good primer, good for oily acne prone skin, no breakouts, minimizes your pores, and keeps your makeup in tact, easy to wash off, non sticky, 100% worth the buy." —Kristina

Positive review for the sculpt sticks: "I’ve tried so many different contours before I found milk! It’s smaller in size, however, surprisingly lasts a while — definitely worth the money! It applies so smoothly and blends beautifully! I am also very picky on the color and needed a cooler tone, and I’m so glad I found this one!" —Justin S.

Price for the primer: $30.40 (originally $38)

Price for the sculpt sticks: $18 (originally $24; available in six shades)

Check out a TikTok of the wrinkle balm in action.

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.99 (originally $23.99; available in five styles)

Promising review: "Why did I wait so long to try something like this? I use this two to three times a week after I shower and before bed. I get waxed every four to six weeks and hardly get any ingrown hairs anymore. I have sensitive skin, and this does not irritate me at all." —Courtney M.

Price: $16.80 for a pack of 28 (originally $24), and check out more First Aid Beauty deals here.

This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates.

Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

Price: $9.12 (originally $15; available in 13 shades, a jumbo size, and multipacks), and see more Nooni deals here)

Promising review: "Best vitamin C serum I've used. Including the dermatologist office and department store brands. Takes very little product to cover face, neck, chest. After the second bottle, twice daily use, my jawline tightened, and smile lines plumped. My skin feels and looks softer. Foundation smoother. Their customer service is top-notch. I've never had a single problem. Good product. The price is incredible! I hope everyone else has the same experience. (And...I have age 50+ skin complete with effects of sunbathing before we knew it was deadly)." —Love My Lab

Price: $19.99 (typically $38.99; non-Prime members can get it for $34.99) — shop more TruSkin deals here.

Promising review: "I rarely write product reviews, but I have to for this one. I struggle with dry flaky lips all of the time. I can’t tell you how much money I’ve invested in products trying to find a lip color that is smooth and not drying. I’ve purchased wickedly expensive products to try to resolve this issue with my lips,but nothing worked! This product does it all! Granted it doesn’t stay on all day long, but it’s so smooth and silky. I’m going to buy another one. Give it a try, you won’t be disappointed." —Jerri Crawford

Price: $22.40 (originally $32; available in 13 shades). 

In order to get the full SPF of foundation/makeup products, you need to use more than you'd normally put on your face, so note that this should be paired with an actual sunscreen underneath.

Promising review: "In addition to having 50 SPF, this product is wonderful for giving the coverage needed with just a tiny bit in the palm of your hand and a good makeup brush. I have used it for two to three years and absolutely love it. I also get lots of compliments on my skin, and I am over 70." —Marty

Promising review: "I have been using this foundation for probably at least 8 years and I love it!!! I have tried a few other foundations over the years and I keep coming back to this one. What I love about it is that it’s full coverage — yet still feel lightweight. It’s also super easy for me to color match with this foundation. It has SPF in it also which is super nice! Give this a try!!" —Somer

Price: $25.35 (originally $39; available in 29 shades) — and check out all the It Cosmetics deals here.

Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

Price: $6.57 (originally $9.39; available in two styles and multipacks).

Promising review: "My feet used to be horribly dry, itchy, and cracked with thick calluses. I started using Baby Foot every couple of months a year ago, and my feet are now soft and smooth. Make sure to soak your feet before using and then again at least once a few days later. I leave the booties on for longer than the instructions, usually around two hours. It doesn’t burn or irritate my skin. A few days later, the top layer of skin starts peeling all over. It’s REALLY gross-looking, so make sure you don’t need to show your feet for about two weeks! The results are amazing, so it’s totally worth it! Calluses improve dramatically with one treatment but bad calluses may need a couple of treatments to go away. Make sure to wait at least two weeks before using again. I’ve recommended to all my friends and family. Seems to work for all skin types." —Mostly Maven

Price: $19.99 (originally $25) — and shop all the Baby Foot deals here

Check out more Beauty of Joseon deals here!

Promising review: "I’ve had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don’t use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2-3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda Herman

Price: $11.05+ (originally $16.99+; available in two sizes) — shop more Beauty of Joseon deals here.

Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Price: $6.93 (originally $10.80; available in three sizes)

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Price: $4.80 (originally $6; available in two shades) — check out more Catrice deals here. 

BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!

You can also score 20% off the brand's wildly popular hydrocolloid nose patches!

Promising reviews: "The holy grail of pimple patches. None will ever compare. I've tried different brands. This one I keep coming back to! The adhesion is pretty good. Make sure your face is cleansed and completely dry. I made the mistake of moisturizing on accident first and then the patch doesn't stick well. Don't be like me! Most of the time it works great. Next morning that gunk will be GONE! If it's a little baby pimple/or too early for the patch, then sometimes it doesn't work but that's most likely because it wasn't ready. Anyway, love this stuff and will be repurchasing!!" —LB

Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, nose strips, and more!

Price: $10.39 (originally $12.99; also available in a pack of 72) — and check out more Mighty Patch deals here.

It comes with 44 strips total: enough for 20 regular treatments and two one-hour express treatments.

Promising review: "I haven't used Crest White Strips in over 5 years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about 4 times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (typically $45.99) — and check out more Crest deals here.

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19; available in four formulas) — and see more Biodance deals here.

According to the brand, this mask is suitable for all hair types ranging from 1-4c.

Promising review: "I use the Amika Soulfood Nourishing Mask every three days, and it’s been a game-changer for my hair. After shampooing, I leave it on for about 10 minutes in the shower (after conditioner), and the results are amazing! My hair feels incredibly soft, looks super shiny, and just feels healthier overall. I’ve always loved Amika products, and this one did not disappoint. It smells great, doesn’t weigh my hair down, and has made such a difference in the look and feel of my hair. Highly recommend!" —Sivia

Price: $25.20 (originally $34) — and shop all the Amika deals here

Promising reviews: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins... this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives." —Cat SV

"This is the second review I’ve done on Amazon. I rarely go out of my way to write a review unless I’m truly amazed by the product. I have terrible sunken-in eyes (due to genetics) that can’t really be fixed without fillers (which I’d never do). No matter how much sleep I get, I have bad dark circles, so I decided that I had to invest in an eye cream. I’m so glad I did! I used a cheap drugstore eye cream that really only made it look like I had water under my eyes, and it did nothing else. This eye cream is so hydrating and smooth! It really evens out my skin tone and wakes up my face in the morning! I feel so refreshed and dare I say...prettier. It’s boosted my confidence a ton. I’m so happy with this product!" —casie ackerman

Price: $17.07 (originally $29.99; available in two other sizes and a pack of two)

Psst!! This is just 49 cents higher than its lowest price ever.

Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Price: $12.99 (originally $25 (and currently $25 at Ulta and Demstore), typically $16.99 at Amazon) — and check out all the Cosrx products on sale for Prime Day.

Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide relief to my irritated skin. My sister recommended it to me when I was looking for a moisturizer after a severe sunburn that left my nose blistered and raw. I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon my face is almost completely healed. The cream prevented peeling, and helped clear up my rosacea skin irritation! I’m completely amazed! I’ve applied less than a dime size over my face four times! My skin has truly never felt better! It’s got to be witchcraft because not even the different RXs I’ve tried over the years have produced these results. *I will note there was a very mild sting that lasted a couple seconds when initially applying but that was likely due to the raw skin. It was completely bearable." —Amazon Customer

Price: $14.95 for the 2-ounce bottle (typically $31; available in two smaller sizes) — see more Deakl, Klairs deals here.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.