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If you never want to overpay by a single penny, these deals are for you.

I'm a deputy editorial director on the BuzzFeed Shopping team (I've been a shopping editor so long, I remember when Prime Day was just one day), who has spent the better part of a decade finding, vetting, and writing about products (and deals!), from no-nonsense toilet cleaners to the best mascaras to genius ideas that'll win your next gift exchange.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." —Tia C

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Price: $15 (originally $25; non-Prime members can get it for $20) — and shop all the Laneige deals here

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $59.96 — and shop all the Sonicare deals here

Promising review: "This is a total luxury, but it sounds amazing! They are very sturdy and so easy to connect. They really cancel noise, you can have someone in front of you speaking, and you won't be able to listen, so it is very helpful when you need to focus or just want to zone out, but you can turn off the noise canceling with a button in the headphones if you need. They are heavier than other brands I've had, but not so much as to be uncomfortable. The battery lasts a LOT, and they charge pretty quickly." —Suyapa Sierra

Price: $399.99+ (originally $549.99; available in five colors and with or without AppleCare+) — and shop the Apple deals here

Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.

Promising review: "I wasn’t going to write a review until I had it for a while. It’s going on 4 months now, and let me say this device is worth every penny!! I have had professional laser done and had I known this device actually worked and I took my chance on it sooner, I would’ve saved myself thousands of dollars. The key to this product though is you have to be consistent with it and you need to make sure you’re not tanning while using this device. I am a woman who is very hairy and was very skeptical. I started off in an area that was small, which is my armpits. I have amazing results because I was consistent. I also use it on my face and I’ve also had amazing results as well. There are so many different modes. It is painless. It’s a quiet device, but it’s made out of good quality and it doesn’t feel like it’s going to break. It’s very durable. I highly recommend this for all women and men. I can’t reiterate enough how this is worth every penny!!!" —Katherine Ontkush

Get it from Amazon for $244 (originally $349) — and shop all the Ulike deals here

Read more about what massage guns can (and can’t) do, plus how to use them, at Cleveland Clinic.

Promising review: "Wow, this is amazing!!! Feels great and gives relief from pain!! Quiet and easy to use. Very durable and worth the money!! Love that it’s portable and charges quickly! Took my neck pain away after using it for just a few minutes. Will be using every day!!" —Nevaeh

Price: $96.50 (originally $159.99; available in three colors).

Promising review: "I like these bronzing drops — they give a really nice, subtle glow without looking orange or fake. A little goes a long way, so you can build up the color slowly. The formula mixes easily with moisturizer or foundation, but you do have to blend carefully, or it can look a bit patchy. Overall, great for a natural, sun-kissed look." —Amazon Customer

Price: $19.50 (originally $39), and see other Drunk Elephant deals here.

I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $124.99 (originally $159.99) — and shop all the Kindle deals here

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at a new lowest price.

Promising review: "BIIIIGGG upgrade from my series 5 LOL. The watch interface picture is clear and noticeably bigger than the 38mm. The screen and watch itself look and feel just like any other Apple Watch- if you want to have a more “sleek” look, I’d definitely recommend buying other watch bands to complement this vibe. Many of the new features are easy to use. Battery life is the biggest improvement for me- I can wear my watch to sleep to get sleep scores and don’t typically have to charge it for at least 2 days (depending on how active I am/ how much I use my watch). Would recommend this watch as an upgrade from a previous series that may not have many of the same features, or for someone looking to get an Apple Watch for their ecosystem. I use my watch daily and find it a valuable addition to get and track health-related things. I got mine on sale for $299 and feel it was a good deal for a regular GPS and small sized watch." —emma

Price: $279 (originally $399; available in four colors; the 46mm case is 28% off, down to $309) — and shop the Apple deals here

Promising review: "I used to make fun of people for using these Stanley cups; I always thought they were overpriced and overhyped. But I purchased this for my little sister who is in nursing school, and she takes this thing with her everywhere!!! All she does is rave about how amazing it is! So I bought one as well, and they really are amazing products. Made super well, they keep ice in them for hours and hours! Super comfortable to hold in your hand, not too heavy or bulky. Easy to clean and seem to be super durable. I've dropped mine I don't even know how many times now, and not a single mark! They also don't leak easy at all. Unless you're holding it completely upside down, even then it doesn't leak fast. Super happy!" —Jon & Katie Severs

Price: $22.50+ (originally $45+; deal available on select colors) and shop all the Stanley deals here

Promising review: "As someone with two dogs and a cat, this vacuum keeps up with them. If you know anything about German shepherds, then you know they shed 😅 I vacuum every three to four days and needed a heavy-duty vacuum that could also be used on hardwood floors. This vacuum does a phenomenal job of collecting all the pet hair." —Angelica

Price: $119.98 (originally $199.99 — and shop the rest of Bissell's Prime Day deals here)

Promising review: "I’ve used multiple other electronic shavers, and nothing, I mean nothing compares to this one. This will literally leave you babyfaced, where as some other ones will leave a stubble. Will definitely be using this a whole lot more on the future!" —Nosey Rosey

Promising review: "Best thing since sliced bread! I wish they would have made this 40 years ago! I literally have tried to cut or snag myself with this and still can't. This makes grooming those hard to see/reach areas sooooooo much easier." —James W.

Price: $37.96 (originally $49.99) and shop all the Philips Norelco deals here

If you don't know what makes a Scrub Daddy different from other sponges, let me tell ya: it's firm in cold water (for tougher messes) but soft in warm water (for lighter cleaning). The scratch-free material is safe on tons of surfaces: glass, stainless steel, cast iron, nonstick, chrome, copper, etc. And if you thought the face was just a gimmick, think twice — the eye and smile holes are great for quickly cleaning large and small utensils! And you can clean it right in the dishwasher. And Scrub Mommies are dual-sided, with the Scrub Daddy foam on one side and a soft sponge on the other!

Promising review: "My dishes have never been so insulted. I bought Scrub Daddy hoping for a good scrub, but I didn't expect a relationship counselor for my dirty pots. This thing judges my burnt-on messes and then, with a smirk, obliterates them. My old sponges are now in therapy, wondering where they went wrong. 10/10, would recommend if you enjoy your dishes being shown who's boss." —Terrence reid

Promising review: "Get yourself a scrub daddy. I’m obsessed and will never go back to a normal sponge again. Works better than anything else to clean, never molds, and is one of my all time favorite cleaning products." —adriana ibanez

Price: $19.99 (originally $24.99) — and shop all the Scrub Daddy deals here

Promising review: "Stop looking for other nipple covers. I can't tell you how many nipple covers I've wasted money on for them to be terrible. These actually stick, are seamless, and are easy to clean!" —CK

Price: $17.85 (originally $28.50; available in five shades and three sizes).

Promising review: "Fell in love with this lipliner. It was the exact shade I was hoping it would be... Goes on like butter and stays on! It's worth the cost as others didn't sharpen well, or some you twist to get more liner, and the whole liner breaks off, which is annoying. But this so far is smooth, feels nice, and the color was exactly what I wanted." —Eme522

Price: $19.60 (originally $28; available in 23 shades), and see more Charlotte Tilbury deals here.

Promising review: "The Amazon Smart Plug 2-Pack is fantastic! Setup was incredibly simple — I had both plugs up and running in just a few minutes using the Alexa app. They connect seamlessly with Alexa, so I can control lamps and appliances with just my voice or through routines. These smart plugs work reliably and have opened up so many possibilities around the house. I love being able to schedule lights, automate fans, and even control things when I’m away from home. They’re compact, unobtrusive, and haven’t caused any connectivity issues. Super affordable for a 2-pack and extremely user-friendly. Perfect for anyone looking to start or expand their smart home setup!" —Olivia Hasenkamp

Price: $12.99 (originally $24.99) — and shop all Amazon Smart Home deals here

Promising review: "We put these fire sticks on all of our smart TVs. We were tired of the slowness of our smart TVs response invoking the various streaming apps. These things work great, and the response is instantaneous! I highly recommend using them instead of putting up with slow smart TVs. Plus, the remotes are consistent now for all of our TV’s and easy to use compared to the old smart TVs remotes." —Jeff W

Price: $24.99 (originally $49.99) — and shop all the deals on Amazon Devices here

After working from home for the last three years, I've realized how much I value the air quality in my apartment. I live in an older building (think turn-of-the-century old), and there are lots of little holes and crevices where dirt, dust, and allergens can creep in. Coupled with the terrible air quality we've experienced in NYC because of wildfires in Canada a few months ago, the air in my home often triggers a sore throat, congestion, and sneezing fits in the morning. I have two air purifiers already, but I realized that buying replacement filters is ANNOYING and surprisingly expensive. The fact that this Shark air purifier can clean the air and doesn't need a filter replacement for five years is just *chef's kiss*. I keep this in the small office off the kitchen to help filter out odors from cooking, and it does a fantastic job. It also comes with a scented cartridge designed to keep your home smelling fresh. (Unfortunately, the scent gives me a headache, so I don't often have it running, but it does smell lovely!)

Price: $99.99+ (originally $159.99+; available in eight colors/styles) – and shop all the Shark deals here

Promising review: "I love this conditioner! It leaves my hair shiny, smooth, and smells so good! The smell doesn't give me a headache. I didn't even notice it throughout the day, but then someone complimented that I smelled like clean shampoo." —Jenn_Heart_Shopping

Price: $36.80 (originally $46) — and shop all their Prime Day picks here

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.