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Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I LOVE this mattress pad. I let it breathe as directed. Living in Florida, my bed is always hot at night. I have been using this for a week, and I can feel the coolness of this mattress pad anytime I wake up in the night. It is very comfortable, also, adding a pillow to my bed. There is also a lot of space for any depth of mattress. I have a regular-width mattress, and I can easily tell a pillow top would be covered just as well. Well worth the purchase!" —Julie Santello

Price: $25.99+ (originally $35.98; available in sizes twin–California king and three colors)

Promising review: "I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. They are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen

Promising review: "These had great reviews but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft, but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey

Price: $39.87 for the queen size (typically $59.99 — and shop all the Beckham Hotel collection deals and discounts here

Promising review: "Great box of batteries for all your children's toys, Xbox and PlayStation controllers, anything you need them for a really really good price." —David scruggs

And shop more Energizer battery deals — now's the perfect time to replenish! 

Reviewers are mixed on how much sensitivity they cause — some have none, some space out their treatments to reduce sensitivity, and some say they get some temporary sensitivity. Some reviewers suggest cutting the strips in half so the treatment is just on the front of the teeth to help (and hey, that means you get twice the strips!). 

Promising review: "I haven't used Crest Whitestrips in over 5 years. Since then, my teeth have stayed really white, and I frequently get compliments or questions about how I got my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked at how much these have improved! Before, the strips were really flimsy, hard to remove from the package, and really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased it, I have only used it about four times, and I can already notice a difference. Other people have noticed, too. I think these are well worth the money and work as well as a professional treatment. I have had friends who have done professional treatments, and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

If you're extra worried about sensitivity, Crest makes a sensitive version that's 44% off! Get it for $38.56 (originally $49.99) — and shop all the Crest deals here

Check out a TikTok of the Therabreath toothpaste in action. 

This has become my new favorite toothpaste (especially the whitening toothpaste. It makes my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Promising review: "I got these knives on sale for a great price. I wasn't sure what to expect. They are incredibly sharp! I love that they are different colors. It makes chopping things a lot more enjoyable! We have a garden and I can grow a lot of food, so I am constantly using knives to chop things. These have made it so much easier to chop buckets of food and store it for later! Even the scissors are really sharp and do a great job. These have made canning and putting up our food from the garden so much easier! Thank you for making good quality knives affordable!!!" —Misty Young

Price: $17.06 (originally $49.99; available in three colors)

Promising review: "Where has this been all my cat-loving life? Sticky rollers work fine for clothes, but this is the only product that has ever COMPLETELY removed all the cat hair from my bed. I have a long-haired 20-pound tabby and if you run your hands up his back a few times and fling the hair everywhere, it looks like it's snowing — he never stops shedding no matter what I do. After using the ChomChom, I can put on a black dress and roll around on my bed and not get a single hair on me. It's absolutely amazing. Everyone is getting one for Christmas, even if they don't have a pet. I don't care, it's THAT good." —DH

Price: $17.99+ (originally $24.99; best deal on the white model — apply the 5% off coupon for the full discount) — and shop all ChomChom deals here

Promising review: "This weatherproof mat is awesome! We have been having trouble finding one that works and stands up to a high traffic area but this is it!! We've had it about a year now and its awesome. No shedding, so durable and thick. The color was accurate and it helps keep my floors clean. Easy to vacuum and perfect!!" —Amazon Customer

Price: $14.44 (regularly $22.99; available in 35 colors and six sizes (this is a Prime-exclusive deal; non-Prime members can get it for $19.99)

BuzzFeed editor Maitland Quitmeyer says, "I have the non-smart version of this in my bedroom, and I love it. Just note that when you get it, you need to take the filter out and unwrap it before using!"

Promising review: "I waited over a month to write a review — this air purifier is amazing!! It’s one of those products that you don’t understand how much of a difference it makes until you get one. I have two cats, and my house is all carpet, so the house can smell stagnant sometimes, especially if the AC is off. One of my cats also has asthma, so I got this air purifier mostly for her, but it’s made such a HUGE difference in the way my home smells. Since having it, my house has consistently smelled fresh, clean, and odorless. Even after forgetting to clean the litter boxes, my house has not smelled like cat litter since I’ve had it. It’s very easy to set up. I bought a little plant stand to put it on so it wouldn’t be on the carpet. It’s very quiet, and the app is easy to use. It tells you the life of your filter, which is super helpful, and these filters last for a long time! You can set it up to be on a schedule, so you can set it up once and just forget about it. I recommend this air purifier to everyone. I’m NEVER worried about my house smelling anything but clean now. I would repurchase this a thousand times over." —hailee

Price: $68.94 (originally $89.99; best deal on the white model) — and shop all the Levoit deals here!

Promising review: "Best frypan that I have ever used. Was hearing and seeing so much about these hybrid cookware that I decided to give it a try. Pan performs as advertised - food doesn't stick and cleanup is a breeze. Looks good too. Followed the prep instructions, and have not used high heat since the pan heats up quite well and maintains its heat during cooking. And I'm cooking on an electric glass cooktop. Now thinking about getting the 8 inch pan. Great purchase." —Paul H

Price: $90+ (originally $129.99; available in four sizes) — and shop all of the HexClad deals here

Promising review: "The Alexa Fire Stick might be the greatest invention since drive-thru coffee. I plugged it in, blinked twice, and boom — it was up and running. I didn’t need a tech degree or a YouTube tutorial narrated by someone whispering in a British accent. Setup? Ridiculously simple. Navigation? Smooth like jazz. Lag? Nonexistent. This thing moves faster than I do when someone says, 'Free snacks in the break room.' I press the mic button and say, “Find mystery shows,” and Alexa serves them up like a psychic with a popcorn addiction. No scrolling, no back-and-forth, no spelling out titles like I’m on Wheel of Fortune.

"The layout is clean and makes actual sense. Everything I want is right there. It’s like it knows I’m too tired to think after 8 p.m. and hands me exactly what I didn’t know I needed. Bonus: It’s tiny. I’ve lost it in the couch cushions twice, but it always comes back. Like a loyal little entertainment boomerang. If you’re tired of complicated remotes, laggy interfaces, and shouting, 'WHERE IS NETFLIX?' into the void — get this. Easy. Fast. Zero drama. Just like I pretend to be in real life." —momsaysitsgood

Price: $24.99 (originally $49.99) — and shop all the Amazon Fire TV deals here!

The high-density sponges are squishy on the inside with an emery layer on the outside. They can be cut into smaller chunks for cleaning nooks and crannies. 

Promising review: "Nice and thin. You'll find so many more uses for these around the house than just getting stuff off the underside of cookware! I had hard, scaly water deposits on the glass surrounding our powder room faucet (one of those fancy, highfalutin modern-looking things). I've tried everything for four years to get this stuff off. One day, I thought, maybe I'll try my sponges. Took it all off super easily!!!! Faucet looks like new. My only rec is to spot-test your item first before using it because it will scratch certain surfaces if you scrub too aggressively (for example, it gets the burned-on, weird stuff off of the bottom of my fave Our Place pan, but I rubbed too hard in one spot and it took the color right off lol)." —Hoarder

Price: $6.23 for eight (originally $8.29; available in two thicknesses and colors)

Promising review: "My husband loves these T-shirts. I have ordered several different colors. They hold well with no shrinkage. He's tough on clothes, so I keep coming back to Carhartt. They are a little expensive, but they do last." —Punky

Price: $14.99 (originally $19.99) — shop all Carhartt deals here

It's recommended for children between 8 and 45 pounds and can be used in four different holding positions — feeding/breastfeeding, side carrying, front facing, and face-to-face. See why this mama calls the Tushbaby "the best invention for parents of young children" on TikTok. 

Promising review: "This has been one of MANY items I have purchased thanks to TikTok, and I'm glad I did. Super easy to use, easy to adjust, and most importantly, it helps with support tremendously. It comes with pockets and a place to hold bottles/sippy cups, which can be very handy. My 8-month-old weights around 30–35 lbs, and he's basically attached to me 24/7, carrying all day was killing my back and arms! Thank God for this invention, my arms and back can rest." —Jennifer Calle

Price: $47.80+ (originally $85; available in five colors) — and shop all the TushBaby deals here

You'll get two lemon and lime scented ones as well as one mango and hibiscus, and one crisp linen.

Promising review: "These are a household staple that I keep stocked at all times, and this bundle pack is the most economical way to buy them. The multi-scent variety is a nice touch since you get a bit of freshness without any single scent becoming overwhelming, and the wipes themselves are thick and durable enough to handle tough messes without falling apart mid-wipe. I use them daily on kitchen counters, bathroom surfaces, and doorknobs, and they do an excellent job of cutting through grease and grime while leaving surfaces visibly clean. The resealable packaging keeps the wipes moist between uses, which is something I've had issues with in cheaper alternatives. At 80 count across 4 packs, this bundle offers great value and I always feel confident that surfaces are properly sanitized after use - a must-have for any home cleaning routine." —Charlie Price

Promising review: "Perfect size for my garage storage project. I like the thickness of the plastic material, and the locking mechanism which works really well. Would buy again." —Madelaine Ogden

Promising reviews: "LOVE THIS! I hate cleaning my bathroom and using so many chemicals that never seem to work. I saw this product and decided to try it, and WOW, it was so easy to use and worked like magic on my glass shower, shower tiles, and sink/faucet. Picture 1: Before cleaning. Picture 2: After cleaning glass before cleaning tile floor. Picture 3: After cleaning glass and tile floor. This is definitely a must-buy product!!!!" —Laura

"Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store-bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously, the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I was in shock. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer, I’m mad I’m just now finding this stuff lol!" —_kayla_carter

Promising review: "This drill works fantastically! Great power and feels nice in the hand. Very grippy and durable, battery seems pretty good too, considering the price. Can’t go wrong with DeWalt and I am super happy to add this tool to my collection!" —Julie R.  

Price: $99 (typically $179) — and shop all DeWalt deals here

Check out a TikTok of the laundry spray in action.

My colleague Emma Lord is a huge fan: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Promising review: "I’ve been using this wireless charging station for a few weeks now, and I couldn’t be happier. It charges my iPhone, AirPods, and Apple Watch all at the same time — no messy cables, no overheating, and no guesswork about placement. Just drop the device on the pad and it starts charging instantly. What really impressed me is how fast and consistent the charging is. My phone goes from 20% to 80% noticeably quicker than with other chargers I’ve tried, and it never disconnects or stalls. The build quality feels solid, and the design looks great on my nightstand — clean, modern, and minimal." —Akiena K

Price: $15.30+ (originally $25.99; available in seven colors)

Sets come with a flat sheet, fitted sheet, and two pillowcases (with only one pillowcase included in the Twin size). 

Promising review: "These are the real deal!! I found them from a TikTok and my husband actually said after the first night, 'Let’s just replace all of our sheets with these, they’re so comfortable!' It’s a beautiful blue and white pattern. They wash well and breathe at night — I am always hot but these stayed cool. Definitely buying more!" —Julia Monroe

Price: $28.47+ for a queen set (typically $36.97; available in sizes twin–California king and 40 colors (this is a Prime-exclusive deal) — and shop all the Mellanni deals here

Promising review: "We are very into fragrance-free, eco-friendly and safe products, especially with our newborn. We have never had any problem with this product, it’s pretty effective at cleaning our dishes and giving us the reassurance that it’s safe and free of harsh chemicals.

"No concerns with water spots and leaves our dishes pretty sparkle clean. Very very occasionally, we will see some white power residue and nothing a huge concern. Overall a very good product and highly recommend" —S_U

Promising review: "The Amazon Smart Plug 2-Pack is fantastic! Setup was incredibly simple — I had both plugs up and running in just a few minutes using the Alexa app. They connect seamlessly with Alexa, so I can control lamps and appliances with just my voice or through routines. These smart plugs work reliably and have opened up so many possibilities around the house. I love being able to schedule lights, automate fans, and even control things when I’m away from home. They’re compact, unobtrusive, and haven’t caused any connectivity issues. Super affordable for a 2-pack and extremely user-friendly. Perfect for anyone looking to start or expand their smart home setup!" —Olivia Hasenkamp

Price: $12.99 (originally $24.99) — and shop all Amazon Smart Home deals here

Promising review: "WOW what a Game Changer! I am on my feet walking anywhere from 12 to 16 hours a day. Recently I started experiencing sharp pains with every step, on the bottom of my heel, especially after sitting down and standing up again. I wore these insoles all day at work, pounding pavement without a thought of having heel pain. I'm absolutely shocked at how well these worked. The cushioned soles held up all day and even put a little pep in my step. I have high arches, and these provided excellent arch support and a squishy yet firm place to absorb the shock of my heels, COMPLETELY ELIMINATING my heel pain. It’s unbelievable. They are very well made and I can say these are absolutely worth every single penny." —Michele

Price: $21.06+ (originally $35.98; available in women's sizes 6–17.5, men's sizes 4–15.5, and in four other colors/styles) — and shop all the Valsole deals here

Promising review: "I’ve used multiple other electronic shavers, and nothing, I mean nothing compares to this one. This will literally leave you babyfaced, where as some other ones will leave a stubble. Will definitely be using this a whole lot more on the future!" —Nosey Rosey

Promising review: "Best thing since sliced bread! I wish they would have made this 40 years ago! I literally have tried to cut or snag myself with this and still can't. This makes grooming those hard to see/reach areas sooooooo much easier." —James W.

Price: $37.96 (originally $49.99) and shop all the Philips Norelco deals here

Promising review: "Lemons are my theme for the kitchen, so you can just imagine how lovely these items fit all other decor! Soft, comfortable, and would buy these again. You will be happy!" —ARK

The kit comes with a 1/2-gallon size, snack size, and two sandwich sizes.

Here's what BuzzFeed editor Natalie Brown has to say about these: "I have had some since about 2016 and they still work like they're brand new. Yes, I dishwash them all the time, too!" 

Promising review: "I absolutely love these bags!! I have tried four or five different brands of reusable bags, and none of them compares to Stasher! The others have all lost the ability to reseal after a few uses, but these are still going strong! I use them in the freezer, as well." —Pinkskittlez84

Price: $34.78 (originally $57.99; this is a Prime-exclusive deal, non-Prime members can get it for $43.49) — find Stasher's featured deals here

Promising review: "I have this through subscription, it's so convenient! Not only do I not have to wait for someone to unlock these from a case, but by the time I’m running low on formula, a new batch automatically comes. I wish I had known about the price difference when I started giving formula 8 months ago. I would’ve started my subscription earlier." —Destno

Price: $131.41 for three cans (list price $175.22; this is a prime-exclusive deal, non-prime members can get it for $170.84) — shop all the Similac formula deals 

And because, let's be real, you're going to need wayyy more refills than the starter kit comes with, get the Easy Roll Refills this pail uses for 25% off.

Promising review: "I love how convenient it is and how fresh it makes his nursery. You don't smell anything at all! I've also gone without a Diaper Genie and trust me, you want this! Bags come with it to get you started, so you just can't go wrong!" —Jessica

Price: $68.39 (originally $89.99) — and shop all the Diaper Genie deals here

BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!

You can also score 20% off the brand's wildly popular hydrocolloid nose patches!

Promising reviews: "The holy grail of pimple patches. None will ever compare. I've tried different brands. This one I keep coming back to! The adhesion is pretty good. Make sure your face is cleansed and completely dry. I made the mistake of moisturizing on accident first and then the patch doesn't stick well. Don't be like me! Most of the time it works great. Next morning that gunk will be GONE! If it's a little baby pimple/or too early for the patch, then sometimes it doesn't work but that's most likely because it wasn't ready. Anyway, love this stuff and will be repurchasing!!" —LB

Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, nose strips, and more!

Price: $10.39 (originally $12.99; also available in a pack of 72) — and check out more Mighty Patch deals here.

Promising review: "So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a 'full face of makeup at all times' kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even." —Adrienne Jerkins

Promising review: "My natural nails are horrible! They are and thin and brittle, and have a tendency to split, peel and break. Consequently, I wore acrylic nails for several years until I got tired of leaving so much money at the nail salon. When I soaked off the acrylics, my nails were, of course, worse than ever, and nothing I tried seemed to restore them to even their original condition until I found Hard as Hoof Nail Strengthening Cream. I rub this into my cuticles and nail beds several time a day and after two months my nails are hard and much thicker with no breaking or splitting. For the first time since I took off the acrylics, my nails are growing past my finger tips. This cream is a keeper, just ordered my second jar and I'll never again be without it." —M. Hill

Price: $8.87 (originally $12.99; also available in unscented, cherry almond, and shea butter formulas)

Plus, removing all that excess dead skin can help with everything from preventing razor bumps and ingrown hairs before shaving, smoothing away bumps caused by Keratosis pilaris, and prepping your skin for the perfect streak-free self-tan.  

Promising review: "This exfoliating glove works really well in the shower, removing dead skin and leaving your skin feeling noticeably smooth and refreshed. It’s effective without being too harsh, making it great for regular use on different areas of the body. Overall, it’s an easy and affordable way to upgrade your skincare routine with real results." —Amazon Customer

Price: $11.24+ (available in two sizes and two colors).

Each one lasts about 1 to 3 months after installation depending on your home's allergens.

These come with a Velcro-like adhesive that allows you to easily replace the filters. Some reviewers noted that when they removed the adhesive, it peeled the finish off their fans. Consider installing the filters with Command strips if you're concerned about that!

Promising review: "I wasn't sure what to expect when purchasing these, but now they are a staple in every room of our house. Within three days, the air smelled crisper, and it was easier to breathe in our home. So simple and effective!" —Haylee Marez

Price: $18.39 for a three-pack (originally $22.99; also available in a five-pack)

Start by saturating the area with a few sprays, let it sit 5–10 minutes, then blot the stain away and air dry. For deep odors, apply the spray to the area, let sit for at least an hour, place a towel and weighted object on top to remove residual liquid, then give it a vacuum once it's dry.

Promising review: "This product is great and works well. I have had a long-standing pet urine smell in the 1930s wood floors from a prior occupant. After several applications, the smell is gone. The product has a mild pleasing smell that dissipates over time, which I really appreciate given my sensitivity to smells. Highly recommended." —Roberto 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Promising review: "I really enjoyed using the Thermacell insect repeller in my yard this spring. I find the device to be very effective, and each pad usually lasts long enough for most evenings we spend outside. I also like that it has minimal smell and doesn't require spraying anything or having more heat. It's still pretty cost-effective and worth the price. Overall, I would highly recommend this for insect control." —Krash

Price: $18+ (originally $26.99; available in five colors and in a two-pack) — and shop all Thermacell deals here

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.