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Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as 'pistachio, salted caramel, and vanilla' does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet, and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed by this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

Price: $38.40 (originally $44) — and shop all the Sol De Janeiro deals here

And shop our roundup of the best Prime Day beauty deals here.

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed writer Emma Lord says, "I've had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." —Tia C

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Price: $15 (originally $25; non-Prime members can get it for $20) — and shop all the Laneige deals here

Promising review: "My feet used to be horribly dry, itchy, and cracked with thick calluses. I started using Baby Foot every couple of months a year ago, and my feet are now soft and smooth. Make sure to soak your feet before using and then again at least once a few days later. I leave the booties on for longer than the instructions, usually around two hours. It doesn’t burn or irritate my skin. A few days later, the top layer of skin starts peeling all over. It’s REALLY gross-looking, so make sure you don’t need to show your feet for about two weeks! The results are amazing, so it’s totally worth it! Calluses improve dramatically with one treatment, but bad calluses may need a couple of treatments to go away. Make sure to wait at least two weeks before using again. I’ve recommended to all my friends and family. Seems to work for all skin types." —Mostly Maven

Price: $19.99 (originally $25) — and shop all the Baby Foot deals here

Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.

Promising review: "I wasn’t going to write a review until I had it for a while. It’s going on 4 months now, and let me say this device is worth every penny!! I have had professional laser done and had I known this device actually worked and I took my chance on it sooner, I would’ve saved myself thousands of dollars. The key to this product though is you have to be consistent with it and you need to make sure you’re not tanning while using this device. I am a woman who is very hairy and was very skeptical. I started off in an area that was small, which is my armpits. I have amazing results because I was consistent. I also use it on my face and I’ve also had amazing results as well. There are so many different modes. It is painless. It’s a quiet device, but it’s made out of good quality and it doesn’t feel like it’s going to break. It’s very durable. I highly recommend this for all women and men. I can’t reiterate enough how this is worth every penny!!!" —Katherine Ontkush

Price: $244 (originally $349) — and shop all the Ulike deals

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19) — and shop all the Biodance deals here

Promising review: "Glow up in a tube. My new daily skin tint. I love the natural finish. Leans dewy. The consistency is on the thin/watery side, but the coverage is surprisingly moderate for a skin tint. It nicely blurs imperfections without making you feel like you’re wearing much. No smell." —Buna Marie

Price: $28.50 (originally $38; available in 14 shades) — and don't miss the rest of Naked Sunday's Prime Day deals here

Check out a TikTok of the Ouidad gel in action.

Promising review: "This defines my curls and keeps them HYDRATED and Shiny for DAYS during the hot summer! Five-day hair never looked this good! This is the ONLY product I have tried in the last eight years since I've worn my hair curly that I don't worry about my hair in the humidity and heat. After days in the heat this week, 95+ degrees, on the beach with the wind, my curls usually would become HUGE and full of frizz because of the humidity! This product, I am on day five! Still have defined curls! Usually, I get two to three days at best! This feels like a mix between a Gel and a Serum, has a GREAT SLIP, a little goes a long way, and my thick curls hold definition for days and feel super hydrated." —Jessica

Price: $12.98 (originally $26) — and check out Ouidad's storefront for more deals!

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (typically $18.90; also available in four other formulas), and see more Medicube deals here

This product is formulated without parabens, phthalates, petrolatum, or SLS.

Promising review: "I’ve been using this product for years now. On my first trip to Costa Rica, I had it, and trust me when I tell you it’s saved my life. I live in Florida now, and I never go anywhere without it. After any time in the sun, you can use this, and you can believe that your skin will be nourished and moisturized, it will not hurt, and your skin will not peel if used properly. I said your skin will not peel. I love this product for it." —Kenneth

Price: $6.99 (orginally $9.99; non-Prime members can get it for $8.93) — and shop all Burt's Bees deals here

Promising review: "For anyone who might be a skeptic, please allow me to put you at ease. If you have hyperhidrosis, meaning it can be 9 degrees outside and you're still sweating under your arms, this product has the potential to change your life. I would sweat THROUGH a sport coat before noon. Enter the Sweat Block product. I've had it for three weeks, and it is life-changing. I DO NOT sweat under my arms anymore. I'm still on the original box that I bought three weeks ago. I had to write a review after I was cleaning the garage today in 85-degree heat...I was sweating through my shirt on my back...BUT NOT MY UNDERARMS. It is amazing!" —Frosty McGee

Price: $15.98 for a pack of 10 (orginally $19.97) 

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Price: $7.56 (originally $10.80; available in three sizes)

Promising review: "My natural nails are horrible! They are and thin and brittle, and have a tendency to split, peel and break. Consequently, I wore acrylic nails for several years until I got tired of leaving so much money at the nail salon. When I soaked off the acrylics, my nails were, of course, worse than ever, and nothing I tried seemed to restore them to even their original condition until I found Hard as Hoof Nail Strengthening Cream. I rub this into my cuticles and nail beds several time a day and after two months my nails are hard and much thicker with no breaking or splitting. For the first time since I took off the acrylics, my nails are growing past my finger tips. This cream is a keeper, just ordered my second jar and I'll never again be without it." —M. Hill

Price: $8.87 (originally $12.99; also available in unscented, cherry almond, and shea butter formulas)

Check out a TikTok of the wrinkle balm in action.

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.24 (originally $23.99; available in five styles)

Promising review: "I like that these don't slide off. I wish I could just leave them on all the time. They are really moisturizing and cooling. I notice when taking them off, my undereye is immediately brighter." —Amazon Customer

Price: $14 (originally $20) — and shop all Beauty of Joseon deals here

Promising review: "I love this! It can be used easily. I can easily apply the cream on my face. After a week of using it, I did see that my face skin got firmer. It also leaves my skin glowing and moisturized the whole night even after I wake up in the morning. I also noticed minimized wrinkles on my face." —Jennifer Arradaza

Price: $21 (originally $30) — and shop all Anua deals here

Read more about tea tree oil and acne at Mayo Clinic.

Promising reviews: "I bought this for my husband, who struggles with back acne and redness, especially after workouts. We weren't expecting instant results, but we took a before/after photo out of curiosity — and were genuinely surprised. After just one use, his skin looked noticeably less red and inflamed. The gel texture is refreshing, has a light tea tree scent (not overpowering), and lathers really well. It rinses clean without leaving any residue or dryness. We’ll keep using it daily to see how it works long-term, but this first impression is honestly impressive. Highly recommend giving it a try if you're looking for a gentle yet effective body acne wash that actually shows results." —Sherry Ann

"If you use this constantly, you definitely will see progress with your KP skin. Lathers really well, so one pump is enough. Moisturize after using." —Destiny

Price: $15.92+ (typically $19.90+; available in two sizes and a bar soap version) — and shop all the Some By Mi deals here

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup and clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor

Price: $15.04 (typically $19.90; this is a Prime-exclusive deal, non-Prime members can get it for $17) — and shop all Anua deals here

BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic!

Promising review: "I am a pimple patch fan, okay. I have tried them ALL, but I was always intrigued by this brand and was very skeptical about three things: effectiveness, visibility, and size. I LOVE the fact that Rael pimple patches have two different sizes, all with hydrocolloid. They are practically invisible on the face unless you are extremely close up. I would feel extremely comfortable wearing these to my childcare job because I know they are not visible, and if you work with kids, you know how they love to point pimple patches out. 🤣 I left one on my face all night (9+ hours), and it completely erased the pimple on the side of my cheek. Best pimple recovery I've ever seen on my face. I love these and will buy more, and you should too!!!!!" —Brian Cage

Price: $13.59 for a pack of 96 (typically $17.99, available in two other versions, this is a Prime-exclusive deal, non-Prime members can get it for $16.99) — and shop all Rael deals here

Promising review: "I am so glad I gave this product a try, as it works amazingly well on my fine, oily hair. I have used almost every dry shampoo product on the market, and this is by far the best one yet. My hair looks beautiful, and I can now go nearly a week without washing (while still having absolutely gorgeous hair)! I used to have to wash my hair every other day when I was using my former favorite dry shampoo (and it made my scalp itch on day two). This product is definitely worth a try; it may soon be your favorite!" —Melanie Havert

Price: $11.12 (typically $18, available in scented and non-scented)

Promising review: "Magic potion. Where has this been all my life? This stuff is amazing! At 31, I am trying to take care of my skin more as I noticed my face looks "tired." I started to use this and saw immediate results. I apply it after washing/using a derma roller and follow up with applying moisturizer afterward. My husband has even noticed a difference after using a week and has said things like, "Your face is glowing," "Your face looks radiant," "You look different, younger," and "Whatever you are doing is working." Bottom line, if you're in search of an anti-aging serum, stop looking and buy this." —J.D.M.

Promising review: "I should have started using this years ago! I’m in my mid-30s, and I’ve tried everything, including much more expensive brands, Korean skincare, Japanese skincare, etc., but I’ve always had breakouts and problems with texture. This is by far the best vitamin C product I’ve tried. I’ve tried multiple vitamin C serums in the past, but they always broke me out or had a slimy or gritty texture. This serum has a smooth texture, soaks in quickly, does not pill with other products, and has noticeably cleared up my skin." —Amazon Customer

Price: $19.99 (originally $38.99; this is a Prime-exclusive deal, non-Prime members can get it for $34.99. Also available in a smaller size) — and shop all the TruSkin deals here

Promising review: "I’ve used multiple other electronic shavers, and nothing, I mean nothing compares to this one. This will literally leave you babyfaced, where as some other ones will leave a stubble. Will definitely be using this a whole lot more on the future!" —Nosey Rosey

Promising review: "Best thing since sliced bread! I wish they would have made this 40 years ago! I literally have tried to cut or snag myself with this and still can't. This makes grooming those hard to see/reach areas sooooooo much easier." —James W.

Price: $37.96 (originally $49.99) and shop all the Philips Norelco deals here

Reviewers are mixed on how much sensitivity they cause — some have none, some space out their treatments to reduce sensitivity, and some say they get some temporary sensitivity. Some reviewers suggest cutting the strips in half so the treatment is just on the front of the teeth to help (and hey, that means you get twice the strips!). 

Promising review: "I haven't used Crest Whitestrips in over 5 years. Since then, my teeth have stayed really white, and I frequently get compliments or questions about how I got my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked at how much these have improved! Before, the strips were really flimsy, hard to remove from the package, and really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased it, I have only used it about four times, and I can already notice a difference. Other people have noticed, too. I think these are well worth the money and work as well as a professional treatment. I have had friends who have done professional treatments, and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (originally $45.99) — and shop all the Crest deals here

Promising reviews: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower, and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this thing works, and it works fast!" —puppbear

"I started using this product one month ago. I use it all over my body [and] it lightened my underarms just in time for spring. I wish I knew about this sooner." —Michaella Leyein

Price: $11.39 (originally $14.99) — and shop all the Valitic deals here

Read more about tea tree oil at Mayo Clinic.

Bushbalm is an Ottawa-based small skincare brand creating products for our most sensitive areas.

Promising review: "I have literally tried everything to prevent razor burn for the past 10+ years, and nothing worked. I tried products, pre-shave routines, post-shave routines, every kind of razor/shaving cream combination you can think of, etc., and despite all my efforts, money, and time, I still always had razor burn. that all changed last week when I tried Bushbalm for the first time. I cannot believe how well this stuff works. I never write reviews, like this is literally the first one I've ever written, but seriously, if you struggle with bikini line irritation after shaving, buy this stuff for real. I'm so happy I finally found something that works and hope this review helps someone else avoid an expensive and painful 10-year battle to find a solution to their razor burn problems!" —Katie

Price: $20.80 (originally $26; also available in three other styles) — and shop all the Bushbalm deals here

Promising review: "WOW what a Game Changer! I am on my feet walking anywhere from 12 to 16 hours a day. Recently I started experiencing sharp pains with every step, on the bottom of my heel, especially after sitting down and standing up again. I wore these insoles all day at work, pounding pavement without a thought of having heel pain. I'm absolutely shocked at how well these worked. The cushioned soles held up all day and even put a little pep in my step. I have high arches, and these provided excellent arch support and a squishy yet firm place to absorb the shock of my heels, COMPLETELY ELIMINATING my heel pain. It’s unbelievable. They are very well made and I can say these are absolutely worth every single penny." —Michele

Price: $21.06+ (originally $35.98; available in women's sizes 6–17.5, men's sizes 4–15.5, and in four other colors/styles) — and shop all the Valsole deals here

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Price: $7.99 (typically $12; available in four colors) — and shop all the Kitsch deals here

Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft, moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice

Price: $15.99 (originally $19.99) —and shop all the Medix 5.5 deals here

Read more about tea tree oil and acne at Cleveland Clinic.

Apply this gentle treatment 3–4 times a day or 4–6 times if the situation is more serious.

Promising review: "I’ve used this product for about two months now. I try to remember to apply at least twice a day. Not only is the skin clearer, but the overall texture is much smoother and softer. I highly recommend giving this lotion a try." —Amazon Customer

Promising review: "So...this Waterpik is amazing. I had 4mm and 5mm periodontal pockets from not flossing, and also experienced some bone loss. I also had to get a very uncomfortable deep gum pocket cleaning. I literally hated flossing and would find myself avoiding flossing, even though I needed it very much. My gums were red, swollen, and inflamed because I was in the early stages of periodontal disease. I started using the Waterpik flosser and instantly liked this way of flossing much better! After using it consecutively each night for only five days, my gums were noticeably better and felt much better. After two weeks of using the Waterpik flossing, coconut oil pulling, and mouthwash treatment, my gums have done a complete 180, and my mouth and gums are starting to heal properly! Also, this flosser can be somewhat loud, but it definitely gets the job done. I bought this with my own money, and this is an honest testimonial/review." —Ebony

Price: $47.49 (originally $99.99; available in four colors) — and shop all the Waterpik deals here

BTW, people also love this for helping heal piercings.

Promising review: "What is this sorcery? Okay, so I’m not gonna lie. I thought all of the before-and-after pics were fake, but I was desperate, so I bought this stuff anyway. I had been dealing with an irritating bump for almost three months that I couldn’t get rid of, so I did some research and tried a variety of home remedies, none of which worked. Then I stumbled upon the Briotech spray and saw the before and after pictures and wanted soooo badly to believe them. I also didn’t want to get my hopes up, so I wrote them off as fake. I bought this stuff anyway (again, I was desperate) and I’m SO glad I did. I bought it on Sept. 5 and my bump (which was huge and awful) was completely gone on Sept. 25. I’m still in shock that it worked, but I’m so happy it did. Buy this! Stick with it and I promise you won’t regret it!" —iamericadelaney

Price: $11.61 for an 8-ounce bottle (originally $17.99; available in five sizes and in multipacks)

Promising review: "Stop looking for other nipple covers. I can't tell you how many nipple covers I've wasted money on for them to be terrible. These actually stick, are seamless, and are easy to clean!" —CK

Price: $17.85 (originally $28.50; available in five shades, three sizes, and a  ~lifting~ version~)

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $59.96 (originally $109.99; available in four colors) — and shop all the Sonicare deals here

Promising review: "Bought this for my boyfriend who is on his feet all day and was always complaining about how sweaty his feet got. He usually had to bring at least one extra pair of socks to change into during the day. He also had to buy shoes more often because of how they smell. It would be impossible for us to get out the smell. Since he began using this product, he can't believe how dry his feet stay ALL day. His socks don't even smell after a full day of work. He's now obsessed and it's become a part of his daily routine." —Amazon Customer

Price: $13.95 (originally $19.95; also available with an applicator and in multipacks) — and shop all the Carpe deals here

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.